Social networking03012010


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Presenting the basics of Social Networking and how it can be used to build your business.

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Social networking03012010

  1. 1. SOCIAL NETWORKING 101<br />The Very Basics of Marketing on the Internet<br />
  2. 2. What We Will Cover<br /><ul><li>What is Social Networking?
  3. 3. What’s the difference between Social Networking sites and a “regular” Web site?
  4. 4. Do I need to have a Web site, a blog and join Social Networking sites?
  5. 5. How do I create an effective yet safe profile?
  6. 6. How many sites should I join?
  7. 7. How do I make the time to keep up with all of this?</li></li></ul><li>What IS Social Networking?<br /><ul><li>The Ability to Find People
  8. 8. Access to Information
  9. 9. Online “Community”
  10. 10. Multi-directional Interactive Communication
  11. 11. A virtual Chamber of Commerce</li></li></ul><li>Old vs. New Web<br /><ul><li>Old Web (Web 1.0) predominantly one-way communication
  12. 12. Forums and later Blogs allowed limited two-way communication
  13. 13. Web 2.0, or Social Networking, allows users to interact with each other</li></li></ul><li>Social Networking Sites<br />
  14. 14. What These Sites Have In Common<br /><ul><li>Membership
  15. 15. Personal and/or Business Profile
  16. 16. “Friends”
  17. 17. Discussions and Groups
  18. 18. News Feeds</li></li></ul><li>Why Should I Care?<br /><ul><li>You can make you and your business more visible
  19. 19. You can connect with customers and prospects
  20. 20. Allows you to demonstrate your expertise
  21. 21. People are increasingly searching for goods and services using Social Media
  22. 22. Web sites are becoming secondary sources of information</li></li></ul><li>Why Should I Care?<br /><ul><li>If Facebook was a country it would be the world's third largest
  23. 23. More than 95% of people under 30 are using Social Networking
  24. 24. The fastest growing demographic of Social Networking users is between 30 and 50 years of age
  25. 25. Social Networking has surpassed Google - and even pornography - as an Internet activity</li></li></ul><li>What About "Regular" Web?<br /><ul><li>Blogs still have an important role in connecting you with your customers and your prospects
  26. 26. Regular Web sites allow you to maintain a virtual storefront or office
  27. 27. Social networking sites can drive traffic to your blogs and your “traditional” Web sites.</li></li></ul><li>DIVING INTO SOCIAL NETWORKING<br />Creating Your Place in Cyber Space<br />
  28. 28. Creating Your Profile<br />What you need to know to create a profile the will help the right people find you.<br />
  29. 29. Your Profile Photograph<br />Bad Photos<br />Good Photos<br />
  30. 30. Profile Data<br /><ul><li>Be discreet with personal information
  31. 31. Focus on business information
  32. 32. In general, keep it professional
  33. 33. Avoid controversial statements
  34. 34. Be descriptive when writing about your business
  35. 35. If possible, insert links to your Web site(s) and blog(s)
  36. 36. Create one profile per site
  37. 37. Use key words</li></li></ul><li>Making Friends<br />How to build a network that will help you build your business<br />
  38. 38. Invite People You Know<br /><ul><li>Co-workers
  39. 39. Vendors
  40. 40. Customers
  41. 41. Networking buddies
  42. 42. Prospects
  43. 43. Quality over quantity – be discriminating (except on Fan Pages)</li></li></ul><li>Meet New People<br /><ul><li>Join Groups
  44. 44. "Like" people and Pages
  45. 45. Post on your page
  46. 46. Post on other people's Pages
  47. 47. Attend events
  48. 48. Put "Badges" on your Web page(s) and blog(s)
  49. 49. Use QR or other tags</li></li></ul><li>About Friend Requests…<br /><ul><li>You don’t have to accept all friend requests
  50. 50. If you don’t know the person, investigate
  51. 51. You can always “un-friend” someone later
  52. 52. Look at your friends’ friends
  53. 53. Quality vs. quantity</li></li></ul><li>Posting Content<br />How to attract attention and avoid trouble<br />
  54. 54. Respect Terms Of Service<br /><ul><li>Be sure you understand the Terms Of Service (TOS)
  55. 55. Violating TOS can alienate you from community members
  56. 56. Violating TOS can get you banned for life
  57. 57. Report TOS violations</li></li></ul><li>Use Your Common Sense<br /><ul><li>Think before you post
  58. 58. Avoid negative posts
  59. 59. If you feel the need to criticize, make it constructive
  60. 60. Understand the definition of “libel” and “slander”</li></li></ul><li>Make It Informative<br /><ul><li>Post “how to” articles and videos
  61. 61. Look for opportunities to comment on other people’s postings
  62. 62. Add value if you comments on someone else’s posting
  63. 63. It’s OK to make references to other postings (preferably yours) or even seminars or products as long as it makes sense
  64. 64. Too much selling will backfire on you</li></li></ul><li>Understanding the Differences<br />How to decide what Social Networking sites to join and how much time to spend on each<br />
  65. 65. <ul><li>The “must be on” site
  66. 66. Outstanding search features
  67. 67. Ideal for job seekers
  68. 68. Excellent resource for sales people
  69. 69. Embodies the Six Degrees of Separation
  70. 70. Lets members ask questions in open forums
  71. 71. Has a variety of groups to join</li></li></ul><li>
  72. 72. Lets people find nearby businesses<br />Lets the “check in” when they come in<br />Lets them tell their friends where they are<br />Lets you offer coupons and discounts to visitors who check in<br />Lets you compile statistics<br />
  73. 73. Lets people write reviews of your business<br />No real control over what people post<br />You can invite friends to join and post<br />May or may not work for your business<br />
  74. 74. <ul><li>Arguably one of the most popular and effective sites for business networking
  75. 75. Lets you group your friends by category
  76. 76. Allows you to send messages to multiple friends or groups of friends
  77. 77. Lets you create multiple groups and fan pages for your business</li></li></ul><li>Facebook Fan Page<br />
  78. 78. Facebook Group Page<br />
  79. 79. Biznik<br /><ul><li>Localized communities
  80. 80. Allows members to set up events, promote them on the site, and even collects the admission for you
  81. 81. Encourages members to post articles and host events
  82. 82. Encourages members to rate articles and events
  83. 83. Encourages members to refer other members
  84. 84. Free and paid membership levels</li></li></ul><li>TweetDeck<br />
  85. 85. HootSuite<br />
  86. 86. Google Results<br />