ADFP - Blogging webinar

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Association of Divorce Financial Planners - Marketing Webinar series, with Vikram Rajan. BLOGGING BASICS

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ADFP - Blogging webinar

  1. 1. How On-Line Marketing Leads to Better Referrals ADFP Marketing Webinar Blogging Lessons
  2. 2. Social media = Word-of-mouth <ul><li>Answers questions asked when referred: </li></ul><ul><ul><li>What’s his/her website? </li></ul></ul><ul><ul><li>Bio, experience? </li></ul></ul><ul><ul><li>Who else in common? </li></ul></ul><ul><li>Simplifies referral process: </li></ul><ul><ul><li>1-click to your website, bio, contact info </li></ul></ul><ul><ul><li>Reminds your clients, COI, & lead sources </li></ul></ul><ul><ul><li>“Drip marketing” for “window shoppers” </li></ul></ul>
  3. 3. your ‘ E-niverse’ : All the moving parts: SEO/PPC Website
  4. 4. What's the value of Blogging? <ul><ul><li>A blog is like a F.A.Q., Articles, or Newsletter on your website </li></ul></ul><ul><ul><li>Showcases & brands your Expertise </li></ul></ul><ul><ul><li>Makes your website stand out with fresh content </li></ul></ul><ul><ul><li>Fresh content helps your S.E.O. &quot;Google&quot; results </li></ul></ul><ul><ul><li>Referral sources brag how current you are </li></ul></ul><ul><ul><li>Helps others link to you & your specific articles </li></ul></ul><ul><ul><li>Share on Linkedin, Twitter & Facebook </li></ul></ul>
  5. 5. Rules of the Road <ul><li>Don’t sell, Do share (links, invitations, etc.) </li></ul><ul><li>Focus on what you know & you’re doing </li></ul><ul><li>Be a resource for new clients </li></ul><ul><li>Appreciate & thank others (by name) </li></ul><ul><li>Share your CPE & personal development </li></ul><ul><li>K.I.S.S. with multi-media </li></ul><ul><li>Integrate social media into your practice </li></ul>
  6. 6. Help them talk about you! <ul><li>Tell us about your latest or upcoming speaking engagement (or media reference). </li></ul><ul><li>Tell us about your target market and their need for your services. </li></ul><ul><li>What are the top two or three concerns of your clients? </li></ul><ul><li>Name three things your client should do or prepare before seeing you. </li></ul><ul><li>Are there a few tasks or a checklist most clients should do? </li></ul><ul><li>What are two or three misconceptions about your field or practice? </li></ul><ul><li>What should a new or prospective client ask you (or a peer professional)? </li></ul><ul><li>Can you explain a popular acronym, jargon, or credential in your field? </li></ul><ul><li>Are you doing anything with a charity or another organization? </li></ul><ul><li>Have you hired anyone new, or about to? </li></ul><ul><li>Can you applaud your partner, staff, client or colleague? </li></ul><ul><li>Any new regulation, ruling, legislation or obligation in your field? </li></ul><ul><li>Tell us about what you're reading, relevant to your market/profession. </li></ul><ul><li>Have you learned anything new at a conference? </li></ul><ul><li>Tell us about a recent report or survey (link to it). </li></ul><ul><li>Any important dates or new trends to address? </li></ul><ul><li>What makes you distinctive, different or better than your peers (or competitors)? </li></ul><ul><li>Tell us a client success story, others can learn from. </li></ul><ul><li>Can you share with us of when someone recommended you? A colleague, a client? </li></ul><ul><li>Any relevant examples or metaphors from pop culture (movies, sports, celebrities)? </li></ul>
  7. 7. Driving traffic to your blog <ul><li>Feedburner for E-mail, stats, link tracking </li></ul><ul><li>E-signature + Linkedin, Facebook, Twitter </li></ul><ul><li>Post at least twice a month </li></ul><ul><li>Google.com/Alerts  Comments, with e-signature </li></ul><ul><li>E-mail excerpts as e-newsletter </li></ul><ul><li>Title, blurb & link as Facebook & Linkedin tweets </li></ul>
  8. 8. Project: Blog ↔ Newsletter ↔ Updates <ul><li>Improve functionality of website to become more informative, interactive, and interconnected, e.g. a blog! </li></ul><ul><li>Free downloads </li></ul><ul><li>Youtube videos </li></ul><ul><li>Slideshare presentations </li></ul><ul><li>Google Places </li></ul><ul><li>Linkedin profile, company page, groups </li></ul><ul><li>Facebook corporate account, page </li></ul><ul><ul><li>Daily links on Linkedin & Twitter </li></ul></ul><ul><ul><li>Weekly group posts on Linkedin </li></ul></ul><ul><ul><li>Bi-weekly blog articles </li></ul></ul><ul><ul><li>Monthly e-newsletter </li></ul></ul>
  9. 9. Let’s launch your blog… <ul><li>Wordpress vs. Blogger </li></ul><ul><li>Set up: </li></ul><ul><ul><li>LIKE A BOOK: Title, with table of contents (categories, tags, keywords) </li></ul></ul><ul><ul><li>Comments moderation </li></ul></ul><ul><ul><li>Footer: Disclaimers </li></ul></ul><ul><ul><li>Contact info, headshot, bio </li></ul></ul><ul><ul><li>Links to and from your blog </li></ul></ul><ul><li>Feedburner </li></ul>

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