Social networking 101


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Learn the basics of Social Networking sites like Facebook, Biznik, LinkedIn and more.

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Social networking 101

  1. 1. Social networking 101<br />The Basics of Marketing on the Internet<br />
  2. 2. What We WON’T Cover<br />SEO (Search Engine Optimization)<br />Pay-per-click advertising<br />Blogging strategies<br />Back linking, link following, etc.<br />The social side of social networking<br />
  3. 3. What We WILL Cover<br />What is a Social Networking site?<br />What’s the difference between Social Networking sites and a “regular” Web site?<br />Do I need to have a Web site, a blog and a Social Networking site?<br />How do I create an effective yet safe profile?<br />How many sites should I join?<br />How do I make the time to keep up with all of this?<br />
  4. 4. Old vs. New Web<br />Old Web (Web 1.0) predominantly one-way communication<br />Forums and later Blogs allowed limited two-way communication<br />Web 2.0, or Social Networking, allows users to interact with each other<br />
  5. 5. Social Networking Sites<br />
  6. 6. What IS Social Networking?<br />Traditional Web Content<br />The Ability to Find People<br />Access to Information<br />Online “Community”<br />Multi-directional Communication<br />A virtual Chamber of Commerce<br />
  7. 7. What These Sites Have In Common<br />Membership<br />Personal Profile<br />“Friends”<br />Discussions and Groups<br />News Feeds<br />
  8. 8. Why Should I Care?<br />You can make your business more visible<br />You can connect with like-minded people<br />You can connect with customers and prospects<br />Allows you to demonstrate your expertise<br />
  9. 9. What Are the Pitfalls?<br />Potentially overwhelming amounts of information<br />Possibility of making undesirable contacts<br />Can make enormous demands on your time<br />Anything you post may never disappear<br />
  10. 10. What About Blogs and Web 1.0?<br />Blogs still have an important role in connecting you with your customers and your prospects<br />Regular Web sites allow you to maintain a virtual storefront or office<br />Social networking sites can drive traffic to your blogs and your “traditional” Web sites.<br />
  11. 11. Diving into social networking<br />Creating Your Place in Cyber Space<br />
  12. 12. What you need to know to create a profile the will help the right people find you.<br />Creating Your Profile<br />
  13. 13. Your Profile Photograph<br />Bad Photos<br />Good Photos<br />
  14. 14. Profile Data<br />Be discreet with personal information<br />Focus on business information<br />In general, keep it professional<br />Avoid controversial statements<br />Be descriptive when writing about your business<br />If possible, insert links to your Web site(s) and blog(s)<br />Create one profile per site<br />Use key words<br />
  15. 15. How to build a network that will help you build your business<br />Making Friends<br />
  16. 16. Invite People You Know<br />Co-workers<br />Vendors<br />Customers<br />Networking buddies<br />Prospects<br />Quality over quantity – be discriminating<br />
  17. 17. Meet New People<br />Join Groups<br />Post articles<br />Write blog posts<br />Participate in forums<br />Attend events<br />Seek out other experts<br />
  18. 18. About Friend Requests…<br />You don’t have to accept all friend requests<br />If you don’t know the person, investigate<br />You can always “un-friend” someone later<br />Look at your friends’ friends<br />Quality vs. quantity<br />
  19. 19. How to attract attention and avoid trouble<br />Posting Content<br />
  20. 20. Respect Terms Of Service<br />Be sure you understand the Terms Of Service (TOS)<br />Violating TOS can alienate you from community members<br />Violating TOS can get you banned for life<br />Report TOS violations<br />
  21. 21. What Happens on the ‘Net STAYS on the ‘Net<br />Your “friends” can share your content<br />Your friends’ friends can usually see your posts<br />Deleting your profile doesn’t mean your posted information is deleted<br />“Flaming” someone can come back to haunt you<br />
  22. 22. Use Your Common Sense<br />Think before you post<br />Avoid negative posts<br />If you feel the need to criticize, make it constructive<br />Understand the definition of “libel” and “slander”<br />
  23. 23. Make It Informative<br />Post “how to” articles and videos<br />Look for opportunities to comment on other people’s postings<br />Add value if you comments on someone else’s posting<br />It’s OK to make references to other postings (preferably yours) or even seminars or products as long as it makes sense<br />Too much selling will backfire on you<br />
  24. 24. How to decide what Social Networking sites to join and how much time to spend on each<br />Understanding the Differences<br />
  25. 25. Linkedin<br />The “must be on” site<br />Outstanding search features<br />Ideal for job seekers<br />Excellent resource for sales people<br />Embodies the Six Degrees of Separation<br />Lets members ask questions in open forums<br />Has a variety of groups to join<br />
  26. 26. Facebook<br />Arguably one of the most popular and effective sites for business networking<br />Lets you group your friends by category<br />Allows you to send messages to multiple friends or groups of friends<br />Lets you create multiple groups and fan pages for your business<br />
  27. 27. Biznik<br />Localized communities<br />Allows members to set up events, promote them on the site, and even collects the admission for you<br />Encourages members to post articles and host events<br />Encourages members to rate articles and events<br />Encourages members to refer other members<br />Free and paid membership levels<br />
  28. 28. Plaxo<br />Helps you remember birthdays<br />Offers a decent job search engine<br />You can join a variety of groups or create your own<br />
  29. 29. One of many ways to bring your business to the world of Social Networking<br />Create Your Own Site!<br />
  30. 30. Pick your niche<br />Public or private?<br />Gather a group of connected people<br />Invite trusted members<br />Publicize it on your other social networking sites<br />Be prepared to post content frequently<br />