This document discusses the rise of social media and how businesses can leverage various social media platforms as part of their marketing strategy. It provides an overview of popular social media sites like Facebook, LinkedIn, Twitter, YouTube and blogs and how they can be used for business purposes. The document also discusses developing a social media strategy, identifying targets and metrics, and integrating social media with a company's website, intranet and other online properties.
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Social media b2 b and extranets
1. Sieu thi dien may Viet Long - www.vietlongplaza.com.vn
web two point zero
and everything else that comes with it
(social media for b2b)
Uploaded on September 16, 2008
by eyeliam
2. Sieu thi dien may Viet Long - www.vietlongplaza.com.vn
Then and Now
who has the power
60
45
30
`
15
0 web 2.0
web 1.0
web 0.0
brand
independents
consumer
Uploaded on September 8, 2008
by LordFerguson
3. what is this web 2.0
• web applications
• api’s
• social media
• blogging
• cheap or free
• user generated content
• connecting with customers
Uploaded on April 29, 2009
by curiouslee
4. home, outposts & frontiers
frontier outpost frontier
outpost home outpost
frontier outpost frontier
Uploaded on September 6, 2007
Diagram Chris Brogan and Darren Rowse by joesflickr
5. the key differences
traditional v social media
• One way vs two way conversations
• Real or near real time response
• Authenticity in consumer data
• A focus on content
• A nearer proximity to autority
• Diverse distribution channels
Uploaded on June 2, 2007
by Thomas Hawk
6. the key differences
cont....
• Low cost
• Spectrum of relationships
• passionate suppliers
• The ability to establish real trust
my friend wheel on facebook
7. loosing control
• how much control did you have?
• embrace the chaos
• great method of feedback
• better to respond
• they’ll do it anyway
9. facebook
• facebook connect
• The 35-54 year old demo is growing
fastest, with a 276.4% growth rate
• There are more females (55.7%) than males
(42.2%) on Facebook
• fan pages
• advertising
Uploaded on July 29, 2008
by laikolosse
10. google
not just search
• friend connect
• groups
• orkut
• facebook v google
Uploaded on June 11, 2008
by Paul The Wine Guy
11. linkedin
• the b2b facebook
• 65% male
• average age 41
• attracts business decision makers
• engage in groups
• we’re already there
Uploaded on February 17, 2009
by Mykl Roventine
12. twitter
• say it in 140 characters
• twitter in real life
• external
• real time research
Uploaded on April 10, 2009
by Brajeshwar
14. yammer
• the internal version of twitter
• getting to know you
• real time communication
Uploaded on November 2, 2008
by homard.net
15. youtube
• screen casts
• interviews
• channel creation
• viral
• other solutions
Uploaded on February 12, 2009
by supermuch
16. delicious
• yummy way to share the goodness
• favourites
• bookmarking sites
• simple intergration
• social share (website)
Uploaded on September 30, 2005
by Flirty Kitty
17. Blogging
• history
• free relevant content
• engage
• introduce lead generation
• yourenvironmentalguide.com
Uploaded on February 16, 2009
by wonderfully complex
18. feedback
• ideas storm
• user voice
• get satisfaction
• poll daddy
Uploaded on March 23, 2008
by gwalton1
19. what i’ve missed out
• apps
• google apps
• dimdim
• skype
• myspace
Uploaded on March 27, 2005
by striatic
20. what’s the relevance
• become the expert
• some of our competitors are already there
• more popular than email
• it’s where our customers are
• it will help drive traffic and conversation
• done right will give us a competitive edge
• lead generation and conversion
Uploaded on February 28, 2007
by davidChief
21. key to building community
• don’t pay it lip service
• listen
• engage
• act
Uploaded on July 30, 2006
by gadgetgirl
22. strategy
• it’s no PPC quick fix
• create our online community
• use existing communities
• twitter / yammer
• company blog
• linkedin
Uploaded on May 9, 2008
by ®oberto's
23. strategy
cont....
• use brand advocates that are web savy and
in touch with the customer
• Time and resource
• tweet about your blog, blog about your
service or product and link to your site
• tie it all together
Uploaded on January 6, 2009
by DanieVDM
24. our home,
frontier & outposts
comms
audience with
feedback blog(s)
twitershere
ecommece /
twitter
email / web site users
extranet
comms
people blogging linkedin with other
about us
groups users
Uploaded on March 25, 2006
by bitmapr
25. targets and measurement
• increased traffic
• lead generation from posts
• 2/3 year plan
• don’t forget little old email
Uploaded on February 25, 2009
by Jessie Romaneix
26. extranet
• reporting
• messaging
• company messages rss
• industry rss
• supplier advertsising
• gap fill
Uploaded on January 22, 2007
by Caro Wallis
27. Other thoughts
• lead vision
• tieing in web 2.0 to our websites,
ecommerce systems, intranets and
extranets
• rss
Uploaded on August 2, 2007
by Cayusa