X Website X Facebook Blog ?-‐ Limited access -‐ Existing facebook site -‐ Free -‐ Can’t add pages addresses all department -‐ Interactive -‐ Can’t manipulate page news & events -‐ Artistic control templates -‐ Designed for short posts -‐ Content is searchable & -‐ Not interactive -‐ Posted content is not tagable -‐ Content would be static searchable -‐ *Some* personal blogging experience
Getting Started You’ll need: A Computer 2-‐3 hours per week Basic design skills (or a friend/intern) Courage!
Develop your brand What might you want to blog about? How could you turn this into a brand? (title, image, content) Plan your blog’s template Consider a custom header Pre-‐plan how the pages and tags will be organized Dive in Until you promote the blog’s address, few will ﬁnd it (if any) Invite colleagues to explore the blog and oﬀer feedback
Making a Screencast: Quicktime (Mac only) Jing (downloaded to hard drive) Screencast-‐o-‐matic (web-‐based) ALL FREE! Let’s watch one, and then make one!
Keep it short Write a script Post a transcript
Making a Vodcast: (aka Enhanced Podcast) iMovie (Mac only) Windows Live Movie Maker (PC only) Audacity (making/editing an audio ﬁle for Mac or PC) Garage Band (making/editing an audio ﬁle for Mac) ALL FREE! Let’s watch one, and then make one!
Rehearse questions Gather images Collect 2x what you need
Assessing Social Media Youtube Facebook Blog 9 videos 211 “likes” 32 subscribers 1,743 video views 1-‐3 comments per 13,800 views 6 subscribers week Avg. 22 visits per day Avg. 572 visits per month in 2011/12
Assessing Social Media Top searches that lead to the GradeFirstAid blog
How did you get boss buy-‐in? -‐ It’s free -‐ The time investment is ﬂexible -‐ We stole a few lunch hours to make something tangible when we proposed the idea -‐ We lucked out…. http://higheredlive.com/academic-‐advising-‐acadv/