Empowering Your Inner Techie - NACADA Region 8 Pre-Conference PDX

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Blogs, Screencasts, and Podcasts: Empowering your Inner Techie

PPT Presentation from NACADA Region 8 Pre-Conference in Portland 2012 - Sunday March 18.

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Empowering Your Inner Techie - NACADA Region 8 Pre-Conference PDX

  1. 1. © Search Engine People Blog in Flickr Creative CommonsBecca  Schulze  –  University  of  Oregon  
  2. 2. © Spikewerx via Flickr Creative Commons
  3. 3. www.xkcd.com
  4. 4. X Website   X Facebook   Blog   ?-­‐ Limited  access   -­‐ Existing  facebook  site   -­‐ Free  -­‐ Can’t  add  pages   addresses  all  department   -­‐ Interactive  -­‐ Can’t  manipulate  page   news  &  events   -­‐ Artistic  control  templates   -­‐ Designed  for  short  posts   -­‐ Content  is  searchable  &  -­‐ Not  interactive   -­‐ Posted  content  is  not   tagable  -­‐ Content  would  be  static   searchable   -­‐ *Some*  personal   blogging  experience  
  5. 5. Getting  Started     You’ll  need:   A  Computer   2-­‐3  hours  per  week  Basic  design  skills  (or  a  friend/intern)   Courage!  
  6. 6. Be  a  “blog  lurker”  
  7. 7. Develop  your  brand  What  might  you  want  to  blog  about?  How  could  you  turn  this  into  a  brand?  (title,  image,  content)   Plan  your  blog’s  template  Consider  a  custom  header  Pre-­‐plan  how  the  pages  and  tags  will  be  organized   Dive  in    Until  you  promote  the  blog’s  address,  few  will  find  it  (if  any)    Invite  colleagues  to  explore  the  blog  and  offer  feedback  
  8. 8. Use  it    
  9. 9. Cross  Promote    
  10. 10. Find  a  tech  ally  
  11. 11. Don’t  do  this…    © Jeremy Castillo via Flickr Creative Commons
  12. 12. © Ed Yourdon via Flickr Creative CommonsDisclaimer   Mac  vs.  PC  
  13. 13. Making  a  Screencast:   Quicktime  (Mac  only)   Jing  (downloaded  to  hard  drive)   Screencast-­‐o-­‐matic  (web-­‐based)   ALL  FREE!  Let’s  watch  one,  and  then  make  one!  
  14. 14. Keep  it  short   Write  a  script  Post  a  transcript  
  15. 15. Making  a  Vodcast:    (aka  Enhanced  Podcast)   iMovie  (Mac  only)   Windows  Live  Movie  Maker  (PC  only)  Audacity  (making/editing  an  audio  file  for  Mac  or  PC)  Garage  Band  (making/editing  an  audio  file  for  Mac)   ALL  FREE!   Let’s  watch  one,  and  then  make  one!  
  16. 16. Rehearse  questions   Gather  images  Collect  2x  what  you  need  
  17. 17. Assessing  Social  Media   Youtube   Facebook   Blog  9  videos   211  “likes”   32  subscribers  1,743  video  views   1-­‐3  comments  per   13,800  views  6  subscribers   week   Avg.  22  visits  per  day   Avg.  572  visits  per   month  in  2011/12  
  18. 18. Assessing  Social  Media  Top  searches  that  lead  to  the  GradeFirstAid  blog  
  19. 19. The  Other  Kind  of  Assessment  
  20. 20. How  did  you  get  boss  buy-­‐in?  -­‐  It’s  free  -­‐  The  time  investment  is  flexible  -­‐  We  stole  a  few  lunch  hours  to  make  something   tangible  when  we  proposed  the  idea  -­‐  We  lucked  out….  http://higheredlive.com/academic-­‐advising-­‐acadv/  
  21. 21. Questions?  

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