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Making your WordPress site moreShareable, Sociable, and Likeable            web           email          twitter
The Plan• Talk  – Pushing Content to Social Networks  – Pulling Content in from Social Networks  – Encouraging Sharing  – ...
What’s the Goal?
Hub and Spoke
Hub and Spoke Push Your Content   Attract Readers to Site     Visitors have Richer Experience     Readers Share Content   ...
to your Networks
Pushing your Content to your Networks• Short Urls ( bit.ly, t.co, wp.me )• Manually   –   TweetDeck   –   HootSuite   –   ...
to your   Site
Pull Social Media to your Site• Pull in content streams  – Facebook Activity Feed / Fan Box  – Twitter (via JetPack)• Embe...
Encourage Sharing
Encourage Sharing•   AddThis (Integrated Analytics)•   ShareThis•   JetPack (WordPress.com)•   TweetMeme•   Sociable (1.2M...
What Fits Your Site?
Engage    Your Visitors
Engage Your Visitors•   Welcome Messages for New Users (WWSGD)•   Ratings and Ranking (GD Star)•   Polls (PollDaddy)•   Si...
Earning Followers
Build Your Network• Links to Social Media Profiles  – Dedicated page (or contact us)  – Sidebar widget• 100’s of free soci...
Everything in   Moderation
AvoidLemons
Good WordPress Plugins•   Look at the right column of the plugin page•   Recently and frequently updated•   High number of...
Photo Credits•   Cat - http://www.flickr.com/photos/malkoff/135927433/•   Goal - http://www.flickr.com/photos/corscri/1320...
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Making your WordPress site more Shareable, Sociable, and Likeable
Making your WordPress site more Shareable, Sociable, and Likeable
Making your WordPress site more Shareable, Sociable, and Likeable
Making your WordPress site more Shareable, Sociable, and Likeable
Making your WordPress site more Shareable, Sociable, and Likeable
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Making your WordPress site more Shareable, Sociable, and Likeable

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How to use Wordpress to (1) Push Content to Social Networks, (2) Pull Content in from Social Networks, (3) Encourage Sharing, (4) Engage Visitors, and (5) Earn Fans

Published in: Technology, Sports

Making your WordPress site more Shareable, Sociable, and Likeable

  1. 1. Making your WordPress site moreShareable, Sociable, and Likeable web email twitter
  2. 2. The Plan• Talk – Pushing Content to Social Networks – Pulling Content in from Social Networks – Encouraging Sharing – Engaging Visitors – Earning Fans – A few Words of Caution• Genius Bar / Hands On / Q&A
  3. 3. What’s the Goal?
  4. 4. Hub and Spoke
  5. 5. Hub and Spoke Push Your Content Attract Readers to Site Visitors have Richer Experience Readers Share Content Gain Additional Followers/Fans Better Understanding of Customers
  6. 6. to your Networks
  7. 7. Pushing your Content to your Networks• Short Urls ( bit.ly, t.co, wp.me )• Manually – TweetDeck – HootSuite – CoTweet – Etc.• Semi-Automatically – Simple Facebook Connect / Simple Twitter Connect – WP to Twitter ( or Twitter Tools / WordTwit ) – Leenk.me
  8. 8. to your Site
  9. 9. Pull Social Media to your Site• Pull in content streams – Facebook Activity Feed / Fan Box – Twitter (via JetPack)• Embedly – 350+ social media platforms – Automatically embeds by pasting the standard URL• Blackbird Pie• Storify
  10. 10. Encourage Sharing
  11. 11. Encourage Sharing• AddThis (Integrated Analytics)• ShareThis• JetPack (WordPress.com)• TweetMeme• Sociable (1.2M Downloads)• Sexy Bookmarks (1.4M Downloads)• Or Roll Your Own Network Specific Buttons (FB Like, +1, etc.)
  12. 12. What Fits Your Site?
  13. 13. Engage Your Visitors
  14. 14. Engage Your Visitors• Welcome Messages for New Users (WWSGD)• Ratings and Ranking (GD Star)• Polls (PollDaddy)• Single Sign-on for Comments (Janrain, SFT, STC)• Twitter Mentions as Comments• Advanced Commenting (Disqus)
  15. 15. Earning Followers
  16. 16. Build Your Network• Links to Social Media Profiles – Dedicated page (or contact us) – Sidebar widget• 100’s of free social media icons online• Author Bios – Include social media contact info – Include bio below every post
  17. 17. Everything in Moderation
  18. 18. AvoidLemons
  19. 19. Good WordPress Plugins• Look at the right column of the plugin page• Recently and frequently updated• High number of downloads• High average rating• Recent support requests• Overall documentation• Full-time developers (sometimes)
  20. 20. Photo Credits• Cat - http://www.flickr.com/photos/malkoff/135927433/• Goal - http://www.flickr.com/photos/corscri/1320198723/• Megaphone - http://www.flickr.com/photos/tranchis/3708549622/• Wheel- http://www.flickr.com/photos/hitzi/4418320808/• WaPo - Blame it on the Voices• Buffet - http://www.flickr.com/photos/jeremybrooks/3450585089/• Sharing - http://www.flickr.com/photos/ben_grey/4582294721/• Push - http://www.flickr.com/photos/thristian/4199776764/• Pull - http://www.flickr.com/photos/the_justified_sinner/6189366691/• Lemon - http://www.flickr.com/photos/charles_chan/953927351/• Followers - http://www.flickr.com/photos/dcysurfer/2944307294/
  21. 21. web emailtwitter

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