Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Db2 night social_promoting_susan


Published on

Learn how you can use the power of social media to promote the work you do and to share the valuable work from others.

Published in: Education
  • Be the first to comment

  • Be the first to like this

Db2 night social_promoting_susan

  1. 1. Promote & Share with Social MediaSusan VisserFeb 22, 2013 Information Management © 2013 IBM Corporation
  2. 2. Information Management Susan Visser My title is Publishing Program Manager for IM. I help authors publish books about IBM products or solutions. My focus is on both published retail books, ebooks, and custom books (aka flashbooks) in the Information Management area. The purpose of the books is to create awareness for our products and to build the skills that are required for people using our products. Blog: I’ve recently started working on developerWorks accepting articles for blogs/SusanVisser IM and Big Data. To help promote the Twitter: susvis books and articles I have turned to LinkedIN: Susan Visser social media for help. Manages Facebook: DB2 Community Twitter: IBM_DB2 © 2013 IBM Corporation
  3. 3. Information ManagementAgenda Today I’m going to: • Show you how powerful the social community can be in promoting your work. • Teach you how you can participate in social media. • Suggest social media sites for you to follow. • Encourage you to become an IBM Champion. © 2013 IBM Corporation
  4. 4. Information ManagementHow can these people use social media to build awareness? Norberto wrote an article on developerWorks. Ember wrote a new blog entry. Klaas is trying to attract attendees to the DB2 Symposium. Scott is trying to increase the number of replay downloads. © 2013 IBM Corporation
  5. 5. Information Management devWorks published Norberto’s article: Norberto posted on FB: © 2013 IBM Corporation
  6. 6. Information Management Susan wrote a blog about the article: And promoted on FB: © 2013 IBM Corporation
  7. 7. Information Management Twitter and LinkedIN… © 2013 IBM Corporation
  8. 8. Information ManagementEmber has a blog and together we promoted it: © 2013 IBM Corporation
  9. 9. Information Management © 2013 IBM Corporation
  10. 10. Information Management © 2013 IBM Corporation
  11. 11. Information ManagementDB2 in the Social Media Facebook Page : IBM DB2 Membership today: More than 5090 Twitter Handle : @IBM_DB2 Link : Membership today: More than 2400 Twitter Handle : @IBMDB2 Link : Membership today: More than 1000 LinkedIn Group : International DB2 Users Group ( Membership today: More than 2900 LinkedIn Group : The World of DB2-z/OS Group Link : Membership today: More than 3,700 Ning Group : The World of DB2 for z/OS Group Link : © 2013 IBM Corporation
  12. 12. Information ManagementHow can you participate in Social Media? 1 Create your own blog 2 Tweet 3 Participate in DB2 communities © 2013 IBM Corporation
  13. 13. Information ManagementHow can you participate in Social Media? 4 Participate on facebook Even better? Share a post!Liked a post / comment? Say Reach out! Comment or ask / it! respond to questions. 5 Participate in LinkedIn discussions © 2013 IBM Corporation
  14. 14. Information ManagementTwitter: Start by Listening To listen to DB2 conversations, begin by following these accounts: • susvis, IBM_DB2, DB2, DB2NightShow, IDUGDB2, IBMDataMag No need to have followers or to tweet when listening. When you feel comfortable with twitter, you can begin retweeting interesting tweets to your followers. Followers will come once you have a well defined profile set up. Eventually, start tweeting your own 140-character messages. © 2013 IBM Corporation
  15. 15. Information Management• You can also listen by searching for a hashtag… for instance #db2night• Enter the hashtag in google or twitter. © 2013 IBM Corporation
  16. 16. Information ManagementA brief anatomy of Twitter Anatomy of a Tweet 1 Profile Picture 2 Account Name 3 Twitter Handle 4 Hashtag 5 Mention 6 Link Term Description Mention The @ sign is used to call out usernames in Tweets Hashtag (#) Is used before relevant keyword to categorize the tweets Twitter Search Twitter Handle Representation of your user name Suggested hashtags: #DB2zos, #IDUG, #IBMChampion, #bigdata, #database, #DBA, #db2, #bigdatamgmt Suggested mentions: @susvis, @ibm_db2, @idugdb2, @db2nightshow © 2013 IBM Corporation
  17. 17. Information ManagementTweetchat A tweetchat happens when a group of people all tweet about the same topic using a specific hashtag that allows it to be followed on Twitter. We have one planned on Wednesday, February 27 at noon ET, so you can give it a try! Follow #bigdatamgmt to follow a discussion with panel of experts discussing how data governance can handle big data. Our panel includes experts from across the spectrum, including: John Furrier, SiliconANGLE Jeff Kelly, Wikibon Mike Martin, BTRG and IBM Champion Craig Mullins, Mullins Consulting and IBM Champion Alex Philp, GCS Research and IBM Champion David Pittman, IBM Big Data Follow along with the #bigdatamgmt to see the conversation and share your thoughts. © 2013 IBM Corporation
  18. 18. Information ManagementPost on Facebook The idea of Facebook is to have conversations with others. A great way to have both a conversation and to reach the largest number of interested readers is to post on an official FB product site. Once youve done so, the custodian of the site will help promote your news by tweeting about it, writing blog entries, and sharing in as many ways as possible. It really is quite easy. Here is the official DB2 site: on what to post: Im Norberto Gasparotto Filho and I’m proud to announce the publication of my first article on developerWorks: "DB2 10.1 fundamentals certification exam 610 prep, Part 1: Planning". What you can do: Post your news, share news from others, click like, and / or add a comment or question to the post to have a conversation. © 2013 IBM Corporation
  19. 19. Information ManagementSome of the active DB2 on-line communities 1 2 3 4 The World of DB2 for z/OS 5 DB2 Professionals LinkedIn Group 6 IM Community on developerWorks Participate in communities by following, reading, commenting, and sharing. © 2013 IBM Corporation
  20. 20. Information Management Follow key blogs; be sure to share; like & comment • Norberto’s blog: Insights on DB2 LUW • Craig Mullin’s Blog DB2 Portal database admin, programming and more and TwitterID • Dave Beulke’s Blog DB2 • Ember Crooks’ blog: DB2 for • DB2Guys WebSphere Commerce, LinkedIn Profile, and Twitter ID. • IBM Big Data Hub • Scott Hayes’ DB2Night Show Blog • Thoughts on IT, Life, DB2, and more • Rebecca Bond’s Blog SecureDB2 • IM Skills by Susan Visser • Brian Fairchild’s Blog Xtivia • Thoughts from Information Management Support • Troy Coleman’s Blog DB2Tutor • SQL Tips for DB2 LUW by Serge • Robert Caterall’s Blog DB2 Rielau (瑞赛奇) • Triton’s Blog Thoughts on DB2 with • DB2 for Linux, UNIX and Windows Julian Stuhler and others. See also, Availability Topics by Dale McInnis Confessions of a DB2 Geek. © 2013 IBM Corporation
  21. 21. Information Management • Layout of my blog • Things you can do: • Follow • Read • Comment • Like • Share © 2013 IBM Corporation
  22. 22. Information ManagementMore on Blogs To make sure you find all the great blogs about DB2 and related products, check out… every day! This is a Blog Aggregator of all DB2 related blogs. If you blog about DB2 and want to be included, follow the instructions found on the page and we’ll be happy to read what you write! If you want to be a guest blogger, that can be arranged. Send your ideas to me. Set up an RSS feed from the blogs to make it easier to follow as new entries are posted. © 2013 IBM Corporation
  23. 23. Information ManagementEvangelizing DB2: Are you an IBM Champion? Community recognition and reward program for outstanding community advocates• Evangelize IBM products/solutions with authority and Example of a champion with ‘influence’ credibility• Share knowledge and expertise with the broader community, and provide support to community• Nurture communities• Open to Customers, Business Partners, Consultants and Academia• Single tier program (all members equal)• 1-year Membership. Renewable each year with demonstration of community contributions made in past 12 months © 2013 IBM Corporation
  24. 24. Information ManagementEvangelizing DB2 IBM Champion program certainly values your eminence in social media 8 Point plan to raise eminence in social media 1 Create your blog post 2 RT others Tweets / Blogs etc 3 Guest post on others blog 4 Participate in facebook/LinkedIn discussions 5 Amplify useful discussions 6 Participate in other online communities 7 Write a guest article on DeveloperWorks 8 Write a guest article on IBM Data Magazine © 2013 IBM Corporation
  25. 25. Information Management Blog: Twitter: susvis LinkedIN: Susan Visser Manages Facebook: DB2 Community Twitter: IBM_DB2 © 2013 IBM Corporation