The e-commerce models Vanina Delobelle, PhD vaninadelobelle.com April 2008

BtoB

Dell The brand e-portal www.dell.com The company sells computers to other companies via the internet. The interaction can also be done via the phone.

Alibaba The wholesale portal www.alibaba.com Wholesale retailers get in touch with business buyers and bargain over the internet the products. They can also enter in contact via the phone.

BtoC

Amazon The retailer www.amazon.com The portal proposes different articles from different brands offering the consumer a large choice of products.

Carrefour The online hypermarket www.ooshop.com The hypermarket proposes its products on line.

Cashstore The rewards retailer www.cashstore.fr The portals gives rewards to the consumer each time he purchases on the site. The consumer will then be able to spend his rewards for further purchases on the website.

Saveur Bière and Popcornopolis The hyper niches www.saveur-biere.com and www.popcornopolis.com Hyper specialised retailer portals. Very specific segment and very particular products.

iTunes and Harvard Business Review The Content Providers www.apple.com/itunes/store and www.hbsp.harvard.edu User pays to get the entertainment content provided by the site.

Carol The E-commerce of services www.carol.com The user can buy online medical prescriptions and get advice.

Lilli Bulle The Blogommerce www.lillibulle.typepad.com/boutique The shop is using a blog platform.

Stardoll The Virtual Commerce www.stardoll.com The user credits money on his online bank account, can purchase virtual goods and can also bargain.

CtoC

eBay The e-auctions site www.ebay.com The user sells to the user by auctions.

The social shopping Highlights on a specific case of CtoC

Social Network + E-commerce ! Use of the user social network to sale product online Social shopping is the next generation of e-commerce The viral effect is broader in this model Social Shopping

Social Network + E-commerce !

Use of the user social network to sale product online

Social shopping is the next generation of e-commerce

The viral effect is broader in this model

LaFraise The production based upon votes www.lafraise.com The user votes for the design he prefers. The most popular design will then be created and the user can purchase the final product.

Shopwiki The social search www.shopwiki.com The search is made based on customers recommendations on products. Once you found the product, you have a list of recommended e-shops where you can find this product.

ThisNext The recommendation site www.thisnext.com The user recommends products. For each recommended product, a list of e-shops where this product can be purchased.

Zlio The rewarding recommendation site www.zlio.com The users can select products partering with Zlio. They create their own shop with these products and get % of the sales each time somebody buys a product through the user’s customized e-shop.

Shopit and Cartfly The widget commerce www.shopit.com and www.cartfly.com The user creates his own e-shop with own products he has to sell. Then he can adverstise about his e-shop thanks to widgets.

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