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Future Of eCommerce in India

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  • Future of ecommerce: https://www.slideshare.net/ishmelev/retaildigital
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  • The future of e-commerce seems to be riddled with shutdowns and acquisitions. There are more failures than successes. But only a few catch the media eyes.
    But the ones which did, check out the list here: http://www.klypy.com/in/ecommerce-shut-downs-acquisitions-india/
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  • E-commerce sector is a very risky sector in a country like India where still 60% population lives in rural areas. It requires investment and branding and main thing awareness among people what are the benefits of online shopping over offline shopping.
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  • hey there are many portals which have been doing great efforts in increasing the online shopping in India, one of the portal is http://www.dealsofindiaonline.com/ they have been working hard in bringing all the top deals,discounts,offers of famous sites like yebhi,ebay,future bazar etc
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  • Anybody having any website development requirements can mail me at -a.mitter@netbuddys.com
    It is a IT consultancy company.
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Future Of eCommerce in India

  1. 1. Future of eCommerce Darpan Munjal
  2. 2. A Is this the future? …
  3. 3. A Is this the future? …
  4. 4. Evolution of eCommerce Current State – Indian eCommerce
  5. 5. eCommerce in India Early Years Delays in Deliveries Poor Product Quality No Manufacturer Warranty Missing Parts in Shipments Lack of Communication Consumer Confidence Was Broken!
  6. 6. Things are improving now Technology Automation Better Integration with Vendors No questions asked return policies Differentiation on aspects other than price However...
  7. 7. Online Retailers Information is flowing only in one direction
  8. 8. A Shift in focus …
  9. 9. Crowdsourcing - eCommerce Category Managers Content Editors Marketing Technology Sales Traditional eCommerce
  10. 10. Crowdsourcing - eCommerce Category Managers Content Editors Marketing Technology Sales Moderators Community Managers Product Managers Future eCommerce
  11. 11. The new game
  12. 12. Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions
  13. 13. Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions
  14. 14. Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions
  15. 15. Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions
  16. 16. Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions
  17. 17. Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions
  18. 18. Category Management Content Editing Marketing Technology Product Design Support eCommerce Functions
  19. 19. This is all good, but… <ul><li>What about India?? </li></ul>
  20. 20. eCommerce 2.0 for India <ul><li>Its about building trust </li></ul><ul><li>Its about transparency </li></ul><ul><li>Its about empowerment </li></ul><ul><li>Its about understanding barriers in eCommerce and leveraging communities to overcome them. </li></ul>
  21. 21. Opportunities for India <ul><li>Assisted eCommerce – Affiliate based communities </li></ul><ul><li>Human Filters for finding products and better prices </li></ul><ul><li>“ Geek Squad ” for the service market </li></ul><ul><li>A/B Testing </li></ul>A/B/C Testing
  22. 22. The new ecosystem Web Service A Web Service B Social Shopping Site Aggregator/ Price Comparison Niche Vertical Sites Affiliate Marketing Service Providers Horizontal Shopping Portals Pricing Service Inventory Service Order Management Service Web Service C Fulfillment Vendor A Fulfillment Vendor B Fulfillment Vendor C Fulfillment Vendor D Fulfillment Vendor E Books Content Electronics Content Apparel Content Content Providers
  23. 23. Key Considerations <ul><li>Popularity is becoming popular </li></ul><ul><ul><li>Minority view gets lost.. Consensus view bubbles up. </li></ul></ul><ul><ul><li>Make the “long tail” accessible </li></ul></ul>
  24. 24. Key Considerations <ul><li>Tagging may reveal the good , bad and the ugly!!! </li></ul>
  25. 25. Key Considerations <ul><li>Offer Incentives for communities to contribute! </li></ul>
  26. 26. Questions ? Email : [email_address] Blog : www.commercewiki.com

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