1. Cineworld:
Shifts in Cinemas
By Matt, Elliott and Vikesh

2. The shifts
 Digital film
 Market leaders in the cinema industry
 4K
 3D
 Curved screens
 Social cinema china
 Laser projectors in future?
 Online ticket sales
 On demand online services becoming more popular (technology devices)
 Internet piracy
 Cinemagoers are more reactive to films (Await critics reviews)

3. Cineworlds role of technology
 Cineworld has mainly focused on the changing sales and digital aspects of
modern day cinemas. It has done this by investing in such technologies as
digital film projection, and e-ticketing to allow users to be able to book
tickets online making the sales prossess more convenient for cinemagoers, as
well as increase potential revenues for the cinema.
 Cineworld has also kept upto date with most technology such as the use of
digital projection equipment and the use of 3d projection to ensure that they
are able to play all films in a high quality to improve the viewing experience
of consumers.

4. The role of social media
 Increase online ticket sales
 Engage with potential customers
 Write engaging content
 Promote competitions
 Retweet interesting movie information
 Provide information to people

6. Sharing

7. Market Value of the Cinema Industry
 There has been a decline of the UK cinema industries overall market value.
 In 2010 it was valued at £1,338 million
 For 2014 Mintel has estimated its value at £1,420 million
 After 2012 market value declined this is following an overall decline in
admissions
 2014 also saw a very hot summer as well as the World Cup, which would mean
less people going to the cinema as other forms of entertainment is available.
 2014 has been predicated to have a 4.5% drop in admissions.

9. Summary
 Social media is a pivotal part of attracting people to the cinema.
 The internet has been detrimental in terms of piracy to cinema but has
revolusionised consumer engagement.
 Market Value has decreased as other forms of entertainment have taken its
palce.