The presentation explores the relation between consumers and technology throughout the years. The digital revolution is everywhere and nobody knows what will be the next step. The journey starts with the birth of the Internet and goes on analysing how consumers search for info online and offline and what they buy the most. The last part is a focus on the importance of videos and how the binomial audio/video is important nowadays for people and companies to generate contents and revenues.
2. • Introduction
• The digital revolution!
• Internet
• How consumers search for info
• New digital devices
• Traditional vs Digital
• What customers buy online
• What’s booming
• Online video consumption and trends
• Why videos are so important
• Audio/video trends
• Summary
• References
4. INTRODUCTION
Let’s start with a travel
through time…
#The Past (1984):
https://www.youtube.com/watch?v=LhQdG42Ad78&t=1s (1’06 - 2’40)
5. INTRODUCTION
• NeverEnding Story: a masterpiece in the Children’s movies in
1984.
• Everything done only with manual effort and “home-made”
• A few special effects with first 3D images used
• Huge instruments (PC and cameras) to create videos
6. INTRODUCTION
“Viewed from 2020, that magnificent cluster looks like the last
starbust of pre-CGI practical magic, where allegorical realms
were ingeniously magicked up from matte paintings,physical
puppetry and the judicious deployment of dry ice”
(G.Virtue, The Guardian,2020)
8. INTRODUCTION
• Fantastic Special effects with lastTechnology engines
• Iper High-velocity action
• Most of the movies produced with evolute CGI
• Total viewer engaging inside the scene
THIS IS ONLY A SMALL PART OF…
13. THE DIGITAL REVOLUTION
INTERNET USERS EVOLUTION
94% 69% 42% 16% 25%
21%
14%
15%
12%
9%
12%
5%
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
1995 1997 1999 2001 2003 2005 2007 2009 2011 2013 2015 2017 2019
USERSINMILLIONS
YEARS
Internet Users Evolution and trends
FACEBOOK
YOUTUBE iPHONE
INTERNET
AMAZON
INTERNET WORLD STATS
14. THE DIGITAL REVOLUTION
❑ After the initial boom, picks linked with the key moments (birth of
companies/inventions)
❑When growth is slower immediately there is an invention/new
social/new discover to rise again
❑ Internet new users are now growing by an average of more than one
million every day
INTERNET USERS EVOLUTION
15. THE DIGITAL REVOLUTION
INTERNET GEOGRAPHY
2300
727
522 453 327 175 29
53.6%
87.2%
39.3% 70.5% 94.6%
69.2% 67.4%
ASIA EUROPE AFRICA LATIN
AMERICA/THE
CARIBBEAN
NORTH AMERICA MIDDLE EAST OCEANIA
Millionsofusers
World Areas
Internet Users by Geographic region and
Penetration Rate
INTERNET WORLD STATS
16. THE DIGITAL REVOLUTION
o 4.5 Billion of Internet users all over the world
o Asia: highest number of users but penetration rate under 60%
o Highest penetrations rate (users/population) in North America and
Europe
o Lowest penetration rate in Africa (great potential to grow)
INTERNET GEOGRAPHY
18. THE DIGITAL REVOLUTION
• From 1997 to 2020 the speed has grown from 50 Kbps to 6400 Mbps,
128.000 times faster.
• The mobile average speed is rising by 15% per year and fixed broadband speed
by 26% per year
• The size of a web page has grown from 25 KB (‘97) to 3.2 GB (2020),
128.000 times bigger
The time to download a 800MB movie has passed from 1.5
days to 1 second!
INTERNET speed
21. HOW CONSUMERS SEARCH FOR INFO
The most used are Smarthpones, Mobile Phones and Tablets but…
WHAT ABOUT…………
NEW DIGITAL DEVICES
22. HOW CONSUMERS SEARCH
FOR INFO
NEW DIGITAL DEVICES
…THESE?!?
• SmartTVs
• Cameras
• USB keys
• Smart watches
• Laptops
• Virtual Reality
• Desktops
• Bluetooth Speakers
26.3 billion devices in
the world, 3.4 devices
per person
MULTICHANNEL.COM
23. HOW CONSUMERS SEARCH FOR INFO
TRADITIONAL VS DIGITAL
Traditional = old style, static,
broadcasting
Digital = new style, dynamic,
social
25. TOTAL MEDIA AD
SPENDING
• Digital ad spending will double in 5 years
• In 2023 66% digital and 33% traditional ads
• The gap is rapidly expanding
How consumers search for info
TRADITIONAL VS DIGITAL
29. WHAT CUSTOMERS BUY ONLINE
• Best seller sectors: travelling, fashion
& beauty, electronics and hobbies.
• Technology is rapidly exploding and
is one of the best sectors in Sales.
• During Covid-19 period
products/services like Netflix and
Videogames are the more
requested by people and are growing
as never before.
A GENERAL analysis
31. ONLINE VIDEO CONSUMPTION AND TRENDS
“As a visual species, humans find videos more engaging, more
memorable and more popular than any other type of content
out there. Video as a means of storytelling and advertising is no
longer a nice option – it’s a necessity”
(Mark Robertson, Founder and former CEO ReelSEO*)
* ReelSEO (http://www.reelseo.com) is the #1 source for online video marketing, SEO, and general online video industry news
Why videos are so important
32. ONLINE VIDEO CONSUMPTION
AND TRENDS
some data*…
“59% of executives say they would rather
watch a video than read text”
“Viewers retain 95% of a message when they watch it in a
video, compared to 10% when reading it in text”
* BITEABLE.COM
33. ONLINE VIDEO CONSUMPTION AND TRENDS
• 1. Luis Fonsi — Despacito ft. DaddyYankee (6.69 billion)
• 2. Pinkfong — Baby Shark Dance (4.91 billion)
• 3. Ed Sheeran — Shape of You (4.69 billion)
• 4.Wiz Khalifa — SeeYou Again ft. Charlie Puth (4.47 billion)
• 5. Masha and the Bear — Recipe for Disaster (4.25 billion)
Most viewed videos ever
DIGITALTRENDS.COM
34. ONLINE VIDEO CONSUMPTION AND TRENDS
• Most ever watched videos are all linked
with music
• Binomial audio/videos the most
developing trend nowadays and in the
future
• In 2018 the 89% of the consumer internet
data traffic had made of Video/Audio
• Revenue in the Music Streaming
segment amounts to US$15,678m in
2020
• Revenues expected to show an annual
growth rate (CAGR 2020-2024) of 5.8%
audio/videos trends
% Consumer Internet
DataTraffic (2013-2018)
DELOITTE.COM
35. ONLINE VIDEO CONSUMPTION
AND TRENDS
• Technological progress has incredibly
influenced the (digital) music market.
• Music Streaming services like Spotify
and Apple Music broke down all
frontiers and made access to all kinds of
music as easy as ever.
• However, in order to stick out, many
services are now starting to investing in
exclusivity – like pre-releasing new music
or offering unique content such as
concerts or podcasts.
MUSIC STREAMING GROWTH
36. ONLINE VIDEO CONSUMPTION AND TRENDS
Easy…
NEXT STEPS?
More videos into music services More music into video services
October 10, 2019
Get ready to see more
looping videos on Spotify, as
Canvas launches into beta
Netflix’s huge budget is going to need
music, and local industries and artists
in Europe especially are in a prime
position to capitalise on the
organisation’s growing focus on
localisation.” February 27, 2020SARAH PEREZ,
techcrunch.com KRISS E.THAKRAR,
hypebot.com
37. ONLINEVIDEO CONSUMPTION AND TRENDS
“Reach the stars, fly a fantasy, dream a
dream and what you see will be”
so the neveRending JoURneY can go on…
https://www.youtube.com/watch?v=xpy6CNFrAaU
39. • Incredible growth of technology in the last 30 years.
• Thanks to Internet, technology is anywhere and everywhere.
• New digital devices like smartphone and tablets have created new ways
to look for info and to buy and also a new kind of consumers.
• Audio and video are the present most used contents in people’s lives.
• Trends are showing further unstoppable improvements in
technologies due to the growing needs of the top audio/video companies
and consumers
summary