101. We must think beyond the individual query and
help users accomplish their goals over time,
across space, and with the people they trust.
102. Companies who help users throughout the entire
learning process are more likely to:
✴ Create passionate, devoted users
✴ Bene t from the resulting transaction
103. The end goal is to provide value to our users,
which in turn brings value to the business.
104.
105. ✴ Gary Marchionini, Exploratory Search: From
Finding to Understanding, 2006
✴ Carol C. Kuhlthau, Inside the Search Process:
Information Seeking from the User’s
Perspective, 1991
✴ Ann Blandford and Simon Att eld, Interacting
with Information, 2010
✴ Marcia Bates, The Design of Browsing and
Berrypicking Techniques for the Online Search
Interface, 1989