Using social media data to maximise content

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Trufflenet presentation on social media data to social media week seminar on the Open Graph

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Using social media data to maximise content

  1. 1. HOW TO USE DATA TOBUILD YOUR FACEBOOKCAMPAIGNMATTHEW CAIN
  2. 2. DEFAULT MODEAdvertise Promote Respond Hope
  3. 3. NICE PICTURE
  4. 4. SHAME ABOUT THE USERS
  5. 5. ALL’S WELL THAT END WELL
  6. 6. THE MODEL NEEDS TO CHANGEAdvertise New toolPromote Old methodRespond Hope Old outcomes
  7. 7. THE CHALLENGE ExploreMine Proposition Converse
  8. 8. WHAT CAN DATA DO?Find Test Listen Optimise Craft Revise
  9. 9. FIVE GOLDEN RULESDon’t waitCollect data over timeKnow what you can do differentlyOnly measure what you can changeAct & iterate, don’t wait & prove
  10. 10. FOR EXAMPLE
  11. 11. ENGAGING NEW AUDIENCESReaching beyond theusual suspectsHow to reach keyprospectsGenerating online buzzManaging response
  12. 12. FINE TUNING MARKETINGHow to reach keyprospectsGenerating onlinebuzzConverting curiosityOptimising language
  13. 13. LISTENING IN THE DNAInforming PR opportunitiesIterating key messagesContent creation planTaking the temperature
  14. 14. THE OPEN GRAPH PROMISE
  15. 15. ACTIONS + OPINIONS + DATA
  16. 16. BUILDING THE ‘VIRAL EFFECT’
  17. 17. REALTIME AND PERMANENT DATA
  18. 18. CONTACT DETAILS Trufflenet Matthew Cain Ask me 12 Suffolk Street London SW1Y 4HG@mcainoanything T: +44 (0) 20 7812 6565 07764 747858 E: info@trufflenet.com www.trufflenet.com

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