Film and festivals workshop
•Download as PPTX, PDF•
0 likes•304 views
The document discusses how cultural cinemas and film festivals can maximize their use of digital technologies to engage audiences. It suggests analyzing social media conversations to gain insights, using data to develop strategies and tactics, and measuring success based on reaching the right audiences and having a significant impact. The document provides tips on sparking online activity, responding to and interacting with audiences, dealing with criticism, and communicating findings to others.
More Related Content
Viewers also liked
Viewers also liked (13)
Similar to Film and festivals workshop
Similar to Film and festivals workshop (20)
Recently uploaded
Recently uploaded (20)
Film and festivals workshop
- 1. HOW CAN CULTURAL CINEMAS AND FILM FESTIVALS MAXIMIZE THE POTENTIAL OF DIGITAL TO ENGAGE AUDIENCES? MATTHEW CAIN
- 2. THE ANSWER “How can cultural cinemas and film festivals maximize the potential of digital to engage audiences?” Discover Spark Respond & insights activity react
- 3. HOW TO . . . Analyse social media conversations; Translate data into strategy; AGENDA Deal with criticism Measure success
- 4. DISCOVERING INSIGHTS Managed process Informative Not engaging Demonstrated impact
- 5. SPARKING ACTIVITY Reaching beyond the usual suspects How to reach key prospects Generating online buzz Managing response
- 6. RESPOND & REACT Identifying communities of interest Tweaking marketing on the fly Sharing the story and curating experiences Empathising with audiences
- 7. ANALYSE SOCIAL MEDIA CONVERSATIONS
- 8. BASIC: YOUR IMPACT Measure Listen Complexity
- 9. SILVER: YOU + AUDIENCE Number of „actions‟ Other content Clicks, views, shares, likes Day, time, place Media impact
- 10. GOLD: OBSERVE THE ECOSYSTEM Strength of feeling New audiences Intention and frequency Interests and activities „Influence‟
- 12. MAKING VALUE FROM DATA Evolve Plan Measure Implement
- 13. DEVELOPING HYPOTHESES The audience is They will be interested because We will reach them through We want them to
- 14. DECISIONS YOU CAN MAKE Strategy Tactics Evaluation Where? Messages Share of voice How Content many? type Penetration Interests Language Engagement Who? Audience Actions When? Unprompted
- 15. FIVE GOLDEN RULES Don‟t wait Collect data over time Know what you can do differently Only measure what you can change Act & iterate, don‟t wait & prove
- 16. DEALING WITH CRITICISM
- 17. WHAT YOU SHOULD KNOW Don‟t be blind-sided See past the tone Use your community Be human It is the real world
- 18. ADOPTING A POLICY Assessment Evaluation Considerations „Trolls‟ Transparency Monitor „Rager‟ Timeliness Fix the „Misguided‟ facts Tone „Unhappy Fix the customer‟ problem Influence Thanks to USAF
- 19. MEASURE SUCCESS
- 20. KEY OUTCOMES Are we reaching the right audiences? Is the impact significant? Is it having the desired effect? What could we do differently? To what extent would it change the outcome?
- 21. THE RIGHT MEASURES What you understand What the data explains What you can explain
- 22. COMMUNICATING THE FINDINGS Do people understand what you are measuring? Is it consistent with expectations? Can you communicate it clearly, authoritatively and in a timely fashion? Can you explain what to do with it?
- 23. CONTACT DETAILS Trufflenet Matthew Cain 12 Suffolk Street London SW1Y 4HG@mcaino T: +44 (0) 20 7812 6565 07764 747858 E: info@trufflenet.com www.trufflenet.com