Web 2.0, What's is all about, and why do I care?
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The document discusses how Barack Obama successfully used various social media platforms and online strategies in his 2008 presidential campaign. It provides key statistics on how Obama outperformed McCain on platforms like Facebook, YouTube, Twitter, and in online fundraising. It emphasizes lessons that can be learned from Obama's campaign, including the importance of a centralized customer database, social networks, video sharing, small online donations, targeted email, mobile apps, microblogging, and capturing consumer information.
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Web 2.0, What's is all about, and why do I care?
- 1. What’s It All About & Why Do I Care? WEB 2.0
- 4. How did this guy…
- 5. … become this guy?
- 6. His aspirations exceeded his present path We need to do something dramatic and different !
- 13. Obama’s Campaign pictured this as their competition More of the same versus Change
- 14. Not just talk change, be change 75% of the entire world access the internet
- 18. A centralized database of every voter
- 19. Lesson # 2 Social Networks leverage vast audiences quickly
- 21. Only three are a ‘must’ right now
- 22. 3.9 million friends More than 500 groups 300 + applications 12 different fan pages 407 Topics being discussed on the one fan page
- 24. Lesson # 3 YouTube is a powerful tool to spread your message
- 27. Lesson # 4 No sale is too small in generating a relationship with the consumer
- 29. Lesson # 5 Targeted email marketing with the proper message can generate business
- 31. Lesson # 6 Mobile applications engage your audience (customer) anytime, anywhere
- 34. Lesson # 7 Twitter enables quick notification to your audience
- 37. Lesson # 8 When transactions are expected, don’t give the consumer any excuse not to buy
- 41. The more people you can connect to the more you can spread the message Social Networks are Powerful, but there are lots of options, so choose wisely!
- 44. Recipe for a transformation Dose of desire Layer of big think Unyielding commitment
- 45. Start with 3 essentials Remember-Just being there isn’t enough
- 51. 110 Friends Boo? Not about how many, it’s how you use what you got!
- 55. On my way to an open house, 123 Elm Carmel meet me for the grand tour and free lunch 2-5PM