Marketing Your Ministry

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This document provides guidance on creating an effective marketing and communications strategy for a ministry on a small budget. It recommends: 1) Developing a strategic plan with clear goals, objectives, and messaging tailored to your audience. 2) Choosing affordable communication formats and an appropriate frequency based on your budget and audience. 3) Regularly evaluating the strategy's effectiveness and making refinements based on feedback.

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Marketing Your Ministry Seminar “… on a Shoe String Budget ” Presented by Ministry Marketing Solutions, Inc. www.MinistryMarketingSolutions.com

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Grow Your Business with Email & Social Media Length: 1-2 hours | Audience: Beginner to Intermediate This session will show you how to make the most of email marketing plus social media for your business. When the session is done you’ll have a greater understanding of marketing basics like goals and objectives. You’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign” through interactive activities and a handout. To book Sweet Spot Academy & Constant Contact Digital Marketing Workshop visit: http://bit.ly/DigitalMarketingWorkshops

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Here is a presentation that Amy Atkinson delivered on July 25, 2014 to the Nashville Chapter of the Association of Fundraising Professionals. The full-house crowd was an impressive group of nonprofit leaders gathered to discuss how nonprofits can leverage communication strategies to help their organizations reach their goals of branding, awareness, education and fundraising. We addressed the reality of small marketing teams and tiny communications budgets, and tips on establishing priorities and maximizing resources. We focused on content marketing and digital delivery channels.

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