SlideShare a Scribd company logo
Product
Management
Management
Custome
r

Technolo
gy

Business

Product
manageme
nt
“

the role of a product
manager is to
discover a product
that is valuable, usable
and feasible

”

Marty Cagan, Inspired: How To Create Products Customers
Love
What
problem
are you
solving?
“

Fact : In the real world,
most companies do too
much development and
spend too much money
too early

”

Fred Destin, Atlas Ventures
“

We own the process.
The process doesn't own
us. We call it Agile Jazz.

Tom Loosemore, Gov.uk

”
“

Don’t fail fast.

Tom Chi, Google X

learn

”

fast
Questions?
Get the tools

http://www.prodpad.com

Simon Cast
simon@prodpad.com
@simoncast

Learn more

http://www.mindtheproduct.com

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Product management for Startup leadership program oct 2013

Editor's Notes

  1. - Co-founder of ProdPad - Co-founder of Mind the Product which consists of a community blog, monthly product focused meet ups called ProductTank in 13 cities, product camp LDN and Mind the Product conference - I've been doing product in one form or another for about 15 years now. My first product
  2. - A company consists of three things customers, technology and business - Product manager sits in the middle like conductor of a symphony
  3. - Product management & product managers are focused on ensuring that the right thing is built
  4. - Core of product management - What is the value of solving the problem - Compelling solution - No customers? You have a target segment, do customer interviews etc - Most solving for a known need - need to understand that problem & come up with a compelling solution & test
  5. - Product management isn't project management - Its a non-linear cycle - learnings impact requirements, roadmaps, priorities - Difference between waterfall and iterative is how quickly feedback can change things
  6. - Roadmapping communicates areas of focus that will achieve the vision - Avoid dates on roadmaps - Multiple methods of prioritisation - All use same data * customer feedback * analytics * business objectives - Don't be driven by sales - Look for trends in feedback & solve the underlying issue - MVF for real unknowns - minimise what you need to build to learn whether you have a compelling solution
  7. - Cargo cult behaviour creeping in - PM is not formulaic
  8. - Success comes from learning as fast as possible - Failure is becoming fetishised - The faster you learn the less failures you have to do so less resources used - The faster you learn the faster you will reach the goal of a sustainable business