Part Deux
LinkedIn Groups
Groups Purpose LinkedIn Groups allows group organizations to extend their brand’s reach and strengthen the brand with exis...
LinkedIn Group Features <ul><li>Better and more complete indexes for finding relevant groups in LinkedIn
Group home page
Discussion forums
Job boards
Group updates
Search able membership roster
E-Mail digests
Expanded group management utilities
Individual member settings for group e-mail </li></ul>
Maximizing your Group's Visibility <ul><li>Create a succinct but descriptive  overview for group profile
Include an easily identifiable logo
Use discussions to stimulate ideas and interest in the group
If applicable, encourage effective use of the Jobs forum
Encourage members to complete their own LinkedIn profiles
Use the News section to promote group and member's activities and accomplishments
Create links to associated and relevant sites
Ask for reciprocal links from associated sites  </li></ul>
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Linkedin Groups

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Linkedin Groups

  1. 1. Part Deux
  2. 2. LinkedIn Groups
  3. 3. Groups Purpose LinkedIn Groups allows group organizations to extend their brand’s reach and strengthen the brand with existing users by providing additional value through LinkedIn’s features. http://learn.linkedin.com/groups/
  4. 4. LinkedIn Group Features <ul><li>Better and more complete indexes for finding relevant groups in LinkedIn
  5. 5. Group home page
  6. 6. Discussion forums
  7. 7. Job boards
  8. 8. Group updates
  9. 9. Search able membership roster
  10. 10. E-Mail digests
  11. 11. Expanded group management utilities
  12. 12. Individual member settings for group e-mail </li></ul>
  13. 13. Maximizing your Group's Visibility <ul><li>Create a succinct but descriptive overview for group profile
  14. 14. Include an easily identifiable logo
  15. 15. Use discussions to stimulate ideas and interest in the group
  16. 16. If applicable, encourage effective use of the Jobs forum
  17. 17. Encourage members to complete their own LinkedIn profiles
  18. 18. Use the News section to promote group and member's activities and accomplishments
  19. 19. Create links to associated and relevant sites
  20. 20. Ask for reciprocal links from associated sites </li></ul>
  21. 21. <ul>Requirements for Group Success </ul><ul><li>Diversity of members
  22. 22. Members that want to participate.
  23. 23. Humor, and some fun.
  24. 24. Willingness to group (form a team)
  25. 25. Active Management
  26. 26. Clarity of vision for the group
  27. 27. Strict rules regarding empty postings (recruiting, mlm, etc)
  28. 28. Daily management of members.
  29. 29. Scam watch
  30. 30. Trust in the managers. </li></ul>Simon Hamer, Social Media Management http://en-gb.facebook.com/people/Simon-Hamer/1502347831
  31. 31. Create A Group
  32. 34. Creating Group Content
  33. 40. Membership and Management
  34. 44. LinkedIn Sites <ul><li>http:// www.linkedin.com
  35. 45. http://blog.linkedin.com
  36. 46. http:// www.linkedintelligence.com
  37. 47. http://linkedin.pbwiki.com
  38. 48. http://stumbleupon.com/tag/linkedin/
  39. 49. http://www.linkedin.com/in/tomrogers </li></ul>

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