Linkedin Groups
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Linkedin Groups

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Linkedin Groups Linkedin Groups Presentation Transcript

  • Part Deux
  • LinkedIn Groups
  • Groups Purpose LinkedIn Groups allows group organizations to extend their brand’s reach and strengthen the brand with existing users by providing additional value through LinkedIn’s features. http://learn.linkedin.com/groups/ View slide
  • LinkedIn Group Features
    • Better and more complete indexes for finding relevant groups in LinkedIn View slide
    • Group home page
    • Discussion forums
    • Job boards
    • Group updates
    • Search able membership roster
    • E-Mail digests
    • Expanded group management utilities
    • Individual member settings for group e-mail
  • Maximizing your Group's Visibility
    • Create a succinct but descriptive overview for group profile
    • Include an easily identifiable logo
    • Use discussions to stimulate ideas and interest in the group
    • If applicable, encourage effective use of the Jobs forum
    • Encourage members to complete their own LinkedIn profiles
    • Use the News section to promote group and member's activities and accomplishments
    • Create links to associated and relevant sites
    • Ask for reciprocal links from associated sites
    • Requirements for Group Success
    • Diversity of members
    • Members that want to participate.
    • Humor, and some fun.
    • Willingness to group (form a team)
    • Active Management
    • Clarity of vision for the group
    • Strict rules regarding empty postings (recruiting, mlm, etc)
    • Daily management of members.
    • Scam watch
    • Trust in the managers.
    Simon Hamer, Social Media Management http://en-gb.facebook.com/people/Simon-Hamer/1502347831
  • Create A Group
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  • Creating Group Content
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  • Membership and Management
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  • LinkedIn Sites
    • http:// www.linkedin.com
    • http://blog.linkedin.com
    • http:// www.linkedintelligence.com
    • http://linkedin.pbwiki.com
    • http://stumbleupon.com/tag/linkedin/
    • http://www.linkedin.com/in/tomrogers