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1. Marketing Solutions
Introducing LinkedIn Social Ads
LinkedIn is the world’s largest professional network with
161 million members. Each of these members shares
ideas and information with their LinkedIn connections
to help achieve their goals.
Through LinkedIn Social Ads, you can leverage the
power of members’ networks to help spread awareness
of products and services, encourage recommendation
and increase engagement through the power of social
proof.
Social proof at scale
The endorsements of trusted contacts are a hugely
effective means of adding credibility and impact to
your company messages. But it can be difficult to
achieve such social proof at scale.
LinkedIn’s exclusive range of social ads is carefully
aligned to the way that members use our network to
share ideas and information. They make it simple and
rewarding for members to endorse your company and
pass on insights and updates. And they ensure that
engagement with one member is quickly spread across
their network.
Follow Company Ads
Follow Company Ads are a powerful, targeted channel
for encouraging members to follow your company.
Increasing your Company Following adds credibility
and endorsement, with every member who responds to
Follow Company ads automatically sharing their new
follower status with their network.
Once a member is following your company, you’ll be
able to build your relationship with them through
company updates in their LinkedIn home page stream.
Social ads are a highly targeted, highly efficient
way to enlist LinkedIn members and encourage
them to share messages and recommend
products.
LinkedIn
Social Ads
Leverage our members’
networks to drive
awareness and credibility

2. Caption Here <<<<<<
Copyright © 2012 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of
LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of
their respective owners. All rights reserved.
Recommendation Ads
Recommendation ads showcase the product,
company name and, when there are enough, the
number of followers
Volkswagen India
Chevron Custom Group
Chevron exceeded campaign goals by 41% by
recruiting energy professionals, policymakers and
other influencers into their LinkedIn Group
Join Group Ads
Join Group Ads prompt target audiences to join your
sponsored group by showcasing current discussions
and spotlighting which of a reader’s connections are
already group members. As with other LinkedIn Social
Ads, the status of new group members is automatically
shared across their networks, adding further awareness
and credibility.
Recommendation ads spread awareness of products
and services whilst adding credibility through showing
how many LinkedIn members have already endorsed
them. Members can choose to share and recommend
the ads themselves, spreading them across their
network and adding further social proof.
You can target Recommendation Ads at your existing
Company Followers, or use precision targeting to
reach other relevant LinkedIn members, who are most
likely to respond and recommend.
Additional Information
For more information, contact your LinkedIn Account
Representative or visit emea.marketing.linkedin.com
to learn more about our marketing solutions.