One-way links or we can say links from other sites to our own site are major tool for web promotion.There are two reason behind this.Firstly, they help you to increase your page rank as search engines generally include links in search algorithms.

1. Search Engine Optimization Strategies - How to Build
One-way Links ?
One-way links or we can say links from other sites to our own site
are major tool for web promotion. There are two reason behind
this. Firstly, they help you to increase your page rank as search
engines generally include links in search algorithms. Secondly,
the links from other sites on to your sites will increase your
website traffic as visitors from other's website can see your link
and probability of clicking your link increases.
Thus, Link building or one-way links should be done by a
experienced web master who knows every internet marketing
strategies like search engine optimization, search engine
marketing.

2. Basics of one-way link building

The simple and effective way to get backlinks from other
websites so as to link yours is to make their web masters
interested to develop link with you.

The best way to do this is to maintain a impressive and
professional website.

Your website should be well-managed, creative and have
unique content.So, the other webmaster find unique and
quality content and want that their visitors have worthy and
interesing content that they don't have.

As, these masters want content same as your website, it is
simple to say that their websites are much similar to yours.

When these websites develop a link back to you, you will have
effective one-way links that come from some reputed sites

3. Linkbuilding via article or content submission:

Other way to get one-way links is by submitting article or any
other specially written content.

This can be done by submitting articles to high PR articles
sites,forum posting and blog submission that contain anchor
link that would redirect to your own site whenever the reader
click it.

This method of getting backlinks is very effective as you are
getting one-way links to your website from the reputated
sites.And their web masters welcome your content &
automatically you get link where your content exist.

But be careful while selecting articles,forums sites as they
should be relevant to your site so that the link you get have
some weightage and should be indexed by the search engines.

4. Link buiding through Web Directory:

Web directories are one of the main source of link buiding.

You are advice to submit your links to the most popular web
directories such as Yahoo and Dmoz as back links from them
help you to boost your page rank.

When you submit your links to directories you must include
categories you feel relevant to your link.Select the category
carefully as search engine includes this in link popularity.