2. When was the last time
you checked the pulse
of consumerism?
Because it’s beating faster than ever!
Every day, our network of spotters notify us about the most
compelling new consumer-facing innovations they encounter.
And whilst we use these to identify specific trends, there’s
also one overriding meta-trend that we’re continually struck
by: on an absolutely global scale, the quality and quantity
of innovation is relentless, fuelled by – and at the same time
fuelling – consumers’ insatiable NEWISM.
The takeaway: launching your own, equally brilliant
innovations* will be the only way to survive in an ever more
competitive, ever more global business arena.
* By innovation we mean anything that will get consumers spending, and preferably
the kind of spending that involves your products, services and experiences.
INNOVATION CELEBRATION 2www.trendwatching.com/trends/innovation-celebration
3. So this month, let’s
simply celebrate a handful
of the most bang on-trend
innovations we’ve seen
in 2014.
Dive into this selection of global inspiration. Because while
these might not all necessarily be ‘big’ disruptive threats
to your business, they WILL offer you plenty to think about
during your next planning session!
Take each example, even (especially!) those from different
industries and markets, and question if and how it could
suggest exciting new potential opportunities for YOU.
Because if you don’t respond to the changes in consumer
expectations and behaviors that the examples below are
establishing, someone else will ;)
INNOVATION CELEBRATION 3www.trendwatching.com/trends/innovation-celebration
4. We obviously offer much more
than monthly Trend Briefings...
Your complete trend and innovation solution.
Our Premium Service
Find out more
2014 Trend Report
Trend Framework Innovation Database
Industry Updates Apply Toolkit
Monthly Updates 1-page Trend Handouts
1
2 3
4 5
6 7
5. FEATURED INNOVATIONS
For more details on the innovations that follow, read
the web version of INNOVATION CELEBRATION.
INNOVATION CELEBRATION 5www.trendwatching.com/trends/innovation-celebration
6. FEATURED INNOVATION
McDonald’s & Coca-Cola
BFF Timeout app encourages Filipinos to
focus on each other, rather than on their
phones
INNOVATION CELEBRATION 6www.trendwatching.com/trends/innovation-celebration
9. FEATURED INNOVATION
Fox Portugal
Pop-up store exchanges promotional
merchandise for donated blood
INNOVATION CELEBRATION 9www.trendwatching.com/trends/innovation-celebration
11. FEATURED INNOVATION
Oju Africa
Emoji app adds color to mobile messaging
and celebrates African culture
INNOVATION CELEBRATION 11www.trendwatching.com/trends/innovation-celebration
12. FEATURED INNOVATION
Delta
In-flight mentoring program enables
aspiring entrepreneurs to connect with
established professionals
INNOVATION CELEBRATION 12www.trendwatching.com/trends/innovation-celebration
13. FEATURED INNOVATION
Sol de Janeiro
Suncare brand uses tattooists to raise skin
cancer awareness in Brazil
INNOVATION CELEBRATION 13www.trendwatching.com/trends/innovation-celebration
14. FEATURED INNOVATION
City of Madrid
Smart parking meters charge energy
inefficient vehicles extra
INNOVATION CELEBRATION 14www.trendwatching.com/trends/innovation-celebration
15. FEATURED INNOVATION
Treeson Spring Water
Eco-focused spring water brand makes
its recyclable bottles free to mail back to
manufacturer and more
INNOVATION CELEBRATION 15www.trendwatching.com/trends/innovation-celebration
17. FEATURED INNOVATION
Etiqa MotorTakaful
Malaysian insurer rewards young drivers
for slowing down with free music from local
artists
INNOVATION CELEBRATION 17www.trendwatching.com/trends/innovation-celebration
18. FEATURED INNOVATION
PareUp
Service enables consumers to purchase
potential food waste from businesses
INNOVATION CELEBRATION 18www.trendwatching.com/trends/innovation-celebration
20. Take the plunge
The examples above – and the
questions they pose – should be a
great starting point. Gather your team
and discuss how YOU can learn from
them, adapt them and roll out similar
initiatives for YOUR customers. Today.
NEXT
INNOVATION CELEBRATION 20www.trendwatching.com/trends/innovation-celebration
21. NEXT
Need some help?
Then try using our (free) CONSUMER
TREND CANVAS tool to help you
structure a session with your team.
INNOVATION CELEBRATION 21www.trendwatching.com/trends/innovation-celebration
22. NEXT
Still not enough?
The 1,200+ brands and agencies using
our Premium Service have access to
over 10,000 examples like these, all put
into context as part of our (surprisingly
affordable!) comprehensive trend &
innovation solution. Would YOU benefit
from access too? ;)
INNOVATION CELEBRATION 22www.trendwatching.com/trends/innovation-celebration
23. 1. Our 2014 Premium ServiceOur free monthly Trend Briefings 2.
Join the 250,000
subscribers who receive
our free monthly Trend
Briefings.
SuBSCRIBE ME »
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or questions then please do let us know.
Just email:
PAUL BACKMAN
Chief Client Officer
paul@trendwatching.com
About us
Established in 2002, trendwatching.com
is the world’s leading trend firm, scanning
the globe for the most promising consumer
trends, insights and related hands-on
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