Content SEO Strategy & Case Study - B2B Content Marketing
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Content SEO Strategy and case study presentation with TopRank Marketing and PRWeb at MarketingProfs B2B Forum in Boston. Presentation delivered by Jiyan Wei of Vocus (PRWeb) and Lee Odden of TopRankMarketing.com.
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Content SEO Strategy & Case Study - B2B Content Marketing
- 1. Content SEO Best Practices and What to Avoid Lee Odden - @leeodden CEO, TopRankMarketing.com Jiyan Wei - @PRWeb Product Manager, Vocus, PRWeb.com
- 6. B2B Digital Marketing Newsletters PPC Email Social Media White Papers SEO Webinars Sponsorships Video Website
- 8. SEO = Increased Conversions Source: Forbes Ad Effectiveness Survey June 2009 SEO is the most effective Online Marketing tactic for conversions 62% of B2B Marketers to Increase SEM Budgets in 2010 *eMarketer
- 9. What Happens With Poor SEO? What we see
- 10. What Happens With Poor SEO? Page Title: Stratford Hall | StratfordHall Meta Description: No meta description! Meta Keywords: business holiday cards, business greeting cards, business birthday cards Stratford Hall Sign In | Cart (0) Chat Now With a Rep Chat Now With a Rep! | Customer Service | Order Status * Holiday Cards + Best-Sellers + New + Recycled/Green * Spotlight Logo Holiday Cards + Best-Sellers + New + Recycled/Green * Identity Greetings * Thanksgiving * Calendars Account * Cart * My Account * My Saved Items * Order Status Offers * Free Catalog * Sign-Up for Special Offers * Take Our Survey Customer Service * Chat Now With a Rep! * About Us * Help & FAQ's * Contact Us * Sitemap Sitemap SIGN UP FOR SPECIAL OFFERS! Privacy & Security Terms & Conditions ©2010 Stratford Hall. All rights reserved. Stratford Hall has no ranking for “business holiday cards” first 5 pages on Google What search engines see:
- 11. What Happens With Good SEO? What we see
- 12. What Happens With Good SEO? What we see
- 15. Optimized Content Strategy SEO Goals Search Traffic Inquiries Sales Customer Service Media Relations Talent Acquisition
- 16. Optimized Content Strategy Keywords SERPs Personas Assets Editorial Mapping Operationalize Off Page DAO Promote Measure
- 17. Optimized Content Strategy SERPs Personas Assets Editorial Mapping Operationalize Off Page DAO Promote Measure Keywords
- 18. Optimized Content Strategy SERPs Assets Editorial Mapping Operationalize Off Page DAO Promote Measure Keywords Personas
- 19. Optimized Content Strategy Assets Editorial Mapping Operationalize Off Page DAO Promote Measure Keywords SERPs Personas
- 20. Optimized Content Strategy Editorial Mapping Operationalize Off Page DAO Promote Measure Keywords SERPs Personas Assets
- 21. Optimized Content Strategy Mapping Operationalize Off Page DAO Promote Measure Keywords SERPs Personas Assets Editorial
- 22. Optimized Content Strategy Operationalize Off Page DAO Promote Measure Keywords SERPs Personas Assets Editorial Mapping
- 23. Optimized Content Strategy Off Page DAO Promote Measure Keywords SERPs Personas Assets Editorial Mapping Operationalize
- 24. Optimized Content Strategy Promote Measure Keywords SERPs Personas Assets Editorial Mapping Operationalize Off Page DAO
- 25. Optimized Content Strategy Measure Keywords SERPs Personas Assets Editorial Mapping Operationalize Off Page DAO Promote
- 26. Optimized Content Strategy Keywords SERPs Personas Assets Editorial Mapping Operationalize Off Page DAO Promote Measure
- 28. SEO for New Google Third Colum Added
- 29. SEO for New Google
- 30. Core SEO Keywords & Content Search Friendly Site Link Building
- 41. Core SEO: Content Optimization Tool
- 55. Social Media Link Building Blog
- 66. PRWeb B2B SEO Case Study
- 69. The SEO Value of PRWeb
Editor's Notes
- TopRank Online Marketing SEO, Social Media and Content Marketing Consulting: http://www.toprankmarketing.com Grow your online business with tips, how to’s, articles, interviews and conference liveblogging at Online Marketing Blog: http://www.toprankblog.com Follow TopRank on Twitter: http://twitter.com/toprank Follow Lee Odden on Twitter: http://twitter.com/leeodden
- http://www.toprankblog.com/2010/02/3-reasons-pr-communications-need-to-know-seo/
- http://www.emarketer.com/Article.aspx?R=1007131
- Search & Social Media Keyword Research Analyze search results landscape Define buyer personas & buying cycle Inventory existing content & assets Develop editorial plan for new content Map keywords to content & digital assets Operationalize content & media creation with SEO Develop off page DAO assets Promote/syndicate via distribution channels Ongoing measurement with web, social and search analytics
- Search & Social Media Keyword Research Analyze search results landscape Define buyer personas & buying cycle Inventory existing content & assets Develop editorial plan for new content Map keywords to content & digital assets Operationalize content & media creation with SEO Develop off page DAO assets Promote/syndicate via distribution channels Ongoing measurement with web, social and search analytics
- Search & Social Media Keyword Research Analyze search results landscape Define buyer personas & buying cycle Inventory existing content & assets Develop editorial plan for new content Map keywords to content & digital assets Operationalize content & media creation with SEO Develop off page DAO assets Promote/syndicate via distribution channels Ongoing measurement with web, social and search analytics
- Search & Social Media Keyword Research Analyze search results landscape Define buyer personas & buying cycle Inventory existing content & assets Develop editorial plan for new content Map keywords to content & digital assets Operationalize content & media creation with SEO Develop off page DAO assets Promote/syndicate via distribution channels Ongoing measurement with web, social and search analytics
- Search & Social Media Keyword Research Analyze search results landscape Define buyer personas & buying cycle Inventory existing content & assets Develop editorial plan for new content Map keywords to content & digital assets Operationalize content & media creation with SEO Develop off page DAO assets Promote/syndicate via distribution channels Ongoing measurement with web, social and search analytics
- Search & Social Media Keyword Research Analyze search results landscape Define buyer personas & buying cycle Inventory existing content & assets Develop editorial plan for new content Map keywords to content & digital assets Operationalize content & media creation with SEO Develop off page DAO assets Promote/syndicate via distribution channels Ongoing measurement with web, social and search analytics
- Search & Social Media Keyword Research Analyze search results landscape Define buyer personas & buying cycle Inventory existing content & assets Develop editorial plan for new content Map keywords to content & digital assets Operationalize content & media creation with SEO Develop off page DAO assets Promote/syndicate via distribution channels Ongoing measurement with web, social and search analytics
- Search & Social Media Keyword Research Analyze search results landscape Define buyer personas & buying cycle Inventory existing content & assets Develop editorial plan for new content Map keywords to content & digital assets Operationalize content & media creation with SEO Develop off page DAO assets Promote/syndicate via distribution channels Ongoing measurement with web, social and search analytics
- Search & Social Media Keyword Research Analyze search results landscape Define buyer personas & buying cycle Inventory existing content & assets Develop editorial plan for new content Map keywords to content & digital assets Operationalize content & media creation with SEO Develop off page DAO assets Promote/syndicate via distribution channels Ongoing measurement with web, social and search analytics
- Search & Social Media Keyword Research Analyze search results landscape Define buyer personas & buying cycle Inventory existing content & assets Develop editorial plan for new content Map keywords to content & digital assets Operationalize content & media creation with SEO Develop off page DAO assets Promote/syndicate via distribution channels Ongoing measurement with web, social and search analytics
- Search & Social Media Keyword Research Analyze search results landscape Define buyer personas & buying cycle Inventory existing content & assets Develop editorial plan for new content Map keywords to content & digital assets Operationalize content & media creation with SEO Develop off page DAO assets Promote/syndicate via distribution channels Ongoing measurement with web, social and search analytics
- Moved through 2007 along but by Q3 and Q4 started to see declines in rankings, index rates. . .
- Moved through 2007 along but by Q3 and Q4 started to see declines in rankings, index rates. . .
- Moved through 2007 along but by Q3 and Q4 started to see declines in rankings, index rates. . .
- Moved through 2007 along but by Q3 and Q4 started to see declines in rankings, index rates. . .
- Moved through 2007 along but by Q3 and Q4 started to see declines in rankings, index rates. . .
- Moved through 2007 along but by Q3 and Q4 started to see declines in rankings, index rates. . .
- Moved through 2007 along but by Q3 and Q4 started to see declines in rankings, index rates. . .