4. Produce for Academic Credit
20% narrative value (incorporates online media content)
20% News Releases (incorporates collaboration)
30% Design Thinking Notebook
30% Final Examination
CC-BY-4.0 @TOPGOLD
5. Narrative 20%. October deadline.
1. Target a creative.
2. Define the creative’s influence and oeuvre.
3. Describe the meet-up process.
4. Use Design Thinking to iterate a meet-up.
5. Storyboard it.
CC-BY-4.0 @TOPGOLD
6. News Releases 20%
1. September deadline: Start-up Weekend Limerick.
2. November deadline: Recraft.ie
CC-BY-4.0 @TOPGOLD
9. Notebook 30%. December Deadline.
1. Snippets from film reviews.
2. Storyboard of workflow.
3. Commentary about collaboration.
4. Citation of support materials.
5. Audio component.
CC-BY-4.0 @TOPGOLD
18. Zelda Williams’ Instagram Microcontent
CC-BY-4.0 @TOPGOLD
Moonrise on the Lake.
I spent this night shivering and laughing under a clear, cold sky
full of stars with people I love just to witness something
beautiful. We mooned the moon and laughed ourselves hoarse,
and I'm so incredibly grateful for every silly second.
19. Zelda Williams’ Instagram Microcontent
CC-BY-4.0 @TOPGOLD
I came to a realization this year that I feel compelled to share
here, for whomsoever may need it: Avoiding fear, sadness or
anger is not the same thing as being happy.
I live my sadness every day, but I don't resent it anymore.
Instead, I do it now so that the wonderful moments of joy I do
find are not in order to forget, but to inhabit and enjoy for their
own sake.
20. Zelda Williams’ Instagram Microcontent
CC-BY-4.0 @TOPGOLD
It's not easy. In fact, I'd say it takes much more effort to
consciously do than it does to just stay sad, but with all my heart,
I cannot tell you how worth it it is.
And for those suffering from depression, I know how dark and
endless that tunnel can feel, but if happiness seems impossible to
find, please hold on to the possibility of hope, faint though it may
be. Because I promise you, there're enough nights under the
same yellow moon for all of us to share, no matter how or when
you find your way there.
24. Sociolinguistics is …
CC-BY-4.0 @TOPGOLD
… the descriptive study of the effect of
any and all aspects of society, including
cultural norms, expectations, and
context, on the way language is used,
and the effects of language use on
society.
28. Media Writing Lab Task One
1. Your name and email.
2. Your K-number.
3. Your Instagram Name.
4. Your Flickr unique URL.
CC-BY-4.0 @TOPGOLD
29. Media Writing Lab Task Two
1. After joining Flickr, choose a key frame currently on
the campus wall, from the Flickr Media Writing
Group.
2. Write a small explanatory sentence.
3. Hash it #writewell.
4. Share on social media.
CC-BY-4.0 @TOPGOLD
30. Thanks for Learning to #WriteWell
+BernieGoldbach. F2F on campus on Fridays.
He is @topgold on all good social networks.
Answers texts on +353 86 1743369.
CC-BY-4.0 @TOPGOLD
31. Thanks to active learners A-C.
Adam @
Aidan @
Alanna @
Andrea @
Catherine @
Claire @
Cormac @
CC-BY-4.0 @TOPGOLD
32. Thanks to active learners E-J.
Elizabeth @lily.beth21
Ellen @
Eoin @
Euan @
Heather @
James @
Jeff @
CC-BY-4.0 @TOPGOLD
33. Thanks to active learners K-N.
Kevin Kehoe @
Kevin Kennedy @
Kevin P @
Killian @
Libby @
Lorcan @lorcan_blake
Malgorzata @goharosen
Martin @
Michael @
Niall @furiousfinn
CC-BY-4.0 @TOPGOLD
34. Thanks to active learners O-R.
Pa @
Robert @
Reece @
Ryan Blake @
Ryan Burke @ryanb234
Ryan L @
CC-BY-4.0 @TOPGOLD
35. Thanks to active learners S-Z.
Sean @
Shane @
Simon G @
Simon S @iragebridge
Sinéad
Stacey
Stephanie @step_ob
Tom @tomaconn
Vita @
CC-BY-4.0 @TOPGOLD
Bernie Goldbach teaches creative multimedia and business modules for the Limerick Institute of Technology. These notes were prepared in September 2015 and are shared under the CC-by-4.0 Creative Commons License.
The semester-long Media Writing programme has featured as a core course on Ireland’s third level Clonmel campus for more than a decade.
This production process is core to active learning.
Moodle is used to track student work at LSAD-Clonmel as part of the active learning process. All major assessment items are clarified as deliverables extending from formal briefs.
People who write well think in terms of narratives. And they use those narratives when showcasing work.
@SWLimerick and @litMultimedia (host of Recraft.ie) play major roles as media writing targets during the autumn semester 2015.
The Start-up Weekend is an LIT-endorsed event. Find it as @SWLimerick on Twitter and Facebook.
Recraft happens in November in Clonmel and its web presence is at http://www.recraft.ie
Specific parts of the Design Thinking Notebook will be awarded credit. Part of the credit accrues from spoken content.
Previewed in October. Reviewed in December.
Band of Brothers “Day of Days”. Up. Bladerunner.
Ed Catmull’s Creativity Inc and Austin Kleon’s Show Your Work feature on this module.
Microcontent is written material on Twitter, Facebook and Instagram.
Getting charged up for a #DJI semester by using 30 second video clips on Twitter. See its unboxing at https://youtu.be/GKAXchGsQus
By writing well, your content should reverberate through other content channels.
Check out http://facebook.com/creativemultimedia
Following the work of Zelda Williams at http://Instagram.com/zeldawilliams
Zelda Williams remembered her father Robin Williams a year after his death.
Read more at http://websta.me/p/1067537502429423581_10323496#dQDpKFbi7fg4uIH6.99
Your well-written 200 words can capture the attention of hundreds of people. Zelda’s Instagrief resulted in more than 1300 comments during a three day period.
Students wrote short phrases concerning what they believe #writewell means.
Check out https://youtu.be/2WFs_F4de88
With Caitriona Ni Chasaide.
Definition from https://en.wikipedia.org/wiki/Sociolinguistics
Writing well for Twitter (140 characters) for Facebook (220 words) and for The Irish Times (600 words).
Joseph Campbell explains the Hero’s Journey well.
We collaborate on One Drive, Dropbox and Evernote.
We will begin to share on Twitter, Instagram and Flickr.
We will monitor Twitter, Facebook, Flickr and Instagram.
Bernie.Goldbach@lit.ie in room 112 on Fridays.
Information on this slide is updated by members of he student cohort for 2015 Media Writing in LSAD-Clonmel.
Information on this slide is updated by members of he student cohort for 2015 Media Writing in LSAD-Clonmel.
Information on this slide is updated by members of he student cohort for 2015 Media Writing in LSAD-Clonmel by using group editing privileges in OneDrive.
Information on this slide is updated by members of he student cohort for 2015 Media Writing in LSAD-Clonmel by using group editing privileges in OneDrive.
Information on this slide is updated by members of he student cohort for 2015 Media Writing in LSAD-Clonmel by using group editing privileges in OneDrive.
Information in this active learning presentation borrows from thought leaders attending the Association for Learning Technology. ALTC runs concurrently with the start of the Limerick Institute of Technology’s fall semester.