Social Media for Educators EDUCAUSE Learning Initiative (ELI)  Monday, February 13 th , 2012 University of Wisconsin – Mil...
Today’s Workshop <ul><li>Part 1:  Getting Started with Social Media </li></ul><ul><ul><li>Building your network with Twitt...
PART 1: GETTING STARTED WITH SOCIAL MEDIA
Complete bio
Tweeting! <ul><li>Introductions </li></ul><ul><li>Use #ELI2012 </li></ul><ul><li>I’m Tanya Joosten from University of Wisc...
Build your network here <ul><li>Search @educauseli </li></ul><ul><li>Follow! </li></ul><ul><li>Search #eli2012 </li></ul><...
Popular hashtags <ul><li>#edtech </li></ul><ul><li>#higheredtech </li></ul><ul><li>#learnchat </li></ul><ul><li>#edusocmed...
Follow us! <ul><li>@tjoosten </li></ul><ul><li>@csoleil </li></ul><ul><li>@dylanbarth </li></ul>Who do we follow? Talk to?...
On your campus <ul><li>Search your campus account </li></ul>
Others to Follow? Twibes ( http://www.twibes.com )
Tips to developing a network <ul><li>Update social media profiles to include an image and a bio appropriate for the social...
SOCIAL MEDIA AND PEDAGOGICAL USES
What is social media?
Group discussion Why do you want to use social media in the classroom?
5 questions to consider <ul><li>What is the pedagogical need? </li></ul><ul><li>How will the selected social media help me...
What is your pedagogical need? <ul><li>Increase communication and contact </li></ul><ul><li>Engage students through rich, ...
One case <ul><li>Need: Increase communication and contact </li></ul><ul><li>How will a social media help meet that need? <...
Twitter
Another case: Increasing communication and contact
Create a Fan Page
 
 
Faculty experiences using Facebook
Jewish Studies
Clinical Lab Sciences
Other benefits of social media <ul><li>Increases interactions between instructors and students </li></ul><ul><li>Enhances ...
<ul><li>Helps students stay organized </li></ul><ul><li>Increases student performance </li></ul><ul><li>Provides a medium ...
Other uses of Facebook <ul><li>Supplementary materials </li></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Articles </...
Other uses of Twitter  <ul><li>Announcements </li></ul><ul><li>Supplemental information </li></ul><ul><li>Live microbloggi...
SOCIAL MEDIA & VIDEO Engage students through rich, current media
Creating a YouTube Account
Your YouTube Channel
Creating a YouTube Playlist
YouTube alternatives <ul><li>Content & Publication </li></ul><ul><li>SchoolTube </li></ul><ul><li>TeacherTube </li></ul><u...
Benefits of social media <ul><li>Facilitates the use of rich and current content </li></ul><ul><li>Enhances student engage...
Other uses of social video <ul><li>Student-created content </li></ul><ul><li>Active learning </li></ul><ul><ul><li>Interac...
Group discussion What are the costs associated with implementing the use of social media for faculty, staff, and students?
MANAGING YOUR SOCIAL MEDIA
TO LINK OR NOT TO LINK…THAT IS THE QUESTION
Creating a link
Editing your Facebook-Twitter link
Linking Alternatives <ul><li>Social Dashboards </li></ul><ul><ul><li>TweetDeck ( http://www.tweetdeck.com/ ) </li></ul></u...
Why Social Dashboards and Browsers? <ul><li>One post – multiple social media </li></ul><ul><li>Hashtags (e.g., #edtech) </...
Social Dashboards - TweetDeck
Social Browsers – RockMelt
Questions? <ul><li>[email_address] </li></ul><ul><li>Tanya Joosten </li></ul><ul><li>[email_address]   </li></ul><ul><li>S...
Takeaways <ul><li>Microblog gathering and sharing of social media information #edusocmedia and #dtl2011 </li></ul><ul><li>...
Additional Resources <ul><li>UWM Social Media Grant project  </li></ul><ul><ul><li>http://uwmsocialmedia.wikispaces.com </...
References <ul><li>Heiberger, G., & Harper, R. (2008). Have you Facebooked Astin lately? Using technology to increase stud...
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ELI Social Media Workshop 2012

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  • Can use browser or mobile app What is a hashtag Why use hashtags
  • http://www.youtube.com/watch?v=3SuNx0UrnEo&amp;feature=youtu.be
  • Rachel http://www.youtube.com/watch?v=vdfdRZZ9si4&amp;list=LLiIVtIyXkBAAq0sg7ubDjGQ&amp;index=51&amp;feature=plpp_video
  • http://www.youtube.com/watch?v=vdfdRZZ9si4&amp;list=LLiIVtIyXkBAAq0sg7ubDjGQ&amp;index=51&amp;feature=plpp_video
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  • ELI Social Media Workshop 2012

    1. 1. Social Media for Educators EDUCAUSE Learning Initiative (ELI) Monday, February 13 th , 2012 University of Wisconsin – Milwaukee Learning Technology Center Tanya Joosten, Sharon Stoerger, Dylan Barth, Matt Russell LTC@uwm.edu
    2. 2. Today’s Workshop <ul><li>Part 1: Getting Started with Social Media </li></ul><ul><ul><li>Building your network with Twitter </li></ul></ul><ul><ul><li>Tweeting, Hashtags, & the Wall </li></ul></ul><ul><li>Part 2: Social Media and Pedagogical Uses </li></ul><ul><ul><li>Twitter, Facebook, YouTube </li></ul></ul><ul><ul><li>Cases of social media use </li></ul></ul><ul><li>Part 3: More Social Media </li></ul><ul><ul><li>Managing your social network </li></ul></ul>
    3. 3. PART 1: GETTING STARTED WITH SOCIAL MEDIA
    4. 4. Complete bio
    5. 5. Tweeting! <ul><li>Introductions </li></ul><ul><li>Use #ELI2012 </li></ul><ul><li>I’m Tanya Joosten from University of Wisconsin – Milwaukee, teach communication, help other faculty use technology #eli2012 </li></ul>
    6. 6. Build your network here <ul><li>Search @educauseli </li></ul><ul><li>Follow! </li></ul><ul><li>Search #eli2012 </li></ul><ul><li>Follow! </li></ul>
    7. 7. Popular hashtags <ul><li>#edtech </li></ul><ul><li>#higheredtech </li></ul><ul><li>#learnchat </li></ul><ul><li>#edusocmedia </li></ul><ul><li>#socmedia </li></ul><ul><li>#socialmedia </li></ul><ul><li>#sachat </li></ul><ul><li>#edchat </li></ul>Mega Education Hashtag List: http://www.cybraryman.com/edhashtags.html
    8. 8. Follow us! <ul><li>@tjoosten </li></ul><ul><li>@csoleil </li></ul><ul><li>@dylanbarth </li></ul>Who do we follow? Talk to? RT?
    9. 9. On your campus <ul><li>Search your campus account </li></ul>
    10. 10. Others to Follow? Twibes ( http://www.twibes.com )
    11. 11. Tips to developing a network <ul><li>Update social media profiles to include an image and a bio appropriate for the social media. </li></ul><ul><li>Connect with colleagues through conference or professional group hashtags. </li></ul><ul><li>Identify useful or influential colleagues and review to who they are connected. </li></ul><ul><li>Participate in your educational institution’s social media accounts. </li></ul>
    12. 12. SOCIAL MEDIA AND PEDAGOGICAL USES
    13. 13. What is social media?
    14. 14. Group discussion Why do you want to use social media in the classroom?
    15. 15. 5 questions to consider <ul><li>What is the pedagogical need? </li></ul><ul><li>How will the selected social media help meet that need? </li></ul><ul><li>What aspects of the learning process should be improved? </li></ul><ul><li>What learning outcomes can be better achieved through the use of the selected social media over other technologies? </li></ul><ul><li>What is the expected behavior of students within the selected social media? </li></ul>
    16. 16. What is your pedagogical need? <ul><li>Increase communication and contact </li></ul><ul><li>Engage students through rich, current media </li></ul><ul><li>Gather and provide feedback in the classroom </li></ul><ul><li>Create a cooperative and collaborative learning opportunities </li></ul><ul><li>Provide experiential learning opportunities </li></ul>
    17. 17. One case <ul><li>Need: Increase communication and contact </li></ul><ul><li>How will a social media help meet that need? </li></ul><ul><li>Students are already using it, or it is available on mobile devices </li></ul><ul><li>Provides instant or immediate access to information </li></ul><ul><li>Lean medium that is primarily text based </li></ul><ul><li>Requires focused and succinct messages with a manageable amount of information </li></ul>
    18. 18. Twitter
    19. 19. Another case: Increasing communication and contact
    20. 20. Create a Fan Page
    21. 23. Faculty experiences using Facebook
    22. 24. Jewish Studies
    23. 25. Clinical Lab Sciences
    24. 26. Other benefits of social media <ul><li>Increases interactions between instructors and students </li></ul><ul><li>Enhances communication </li></ul><ul><li>Builds feelings of connectedness </li></ul><ul><li>Overcomes the challenges of students at a distance or in remote locations </li></ul><ul><li>Facilitates providing timely student feedback </li></ul>
    25. 27. <ul><li>Helps students stay organized </li></ul><ul><li>Increases student performance </li></ul><ul><li>Provides a medium for instructors enhance their identity and encourage students </li></ul><ul><li>Results in high levels of satisfaction of instructors and students </li></ul>
    26. 28. Other uses of Facebook <ul><li>Supplementary materials </li></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Articles </li></ul></ul><ul><ul><li>Websites </li></ul></ul><ul><li>Discussions </li></ul><ul><li>Community building inside/outside classroom </li></ul><ul><li>New student “recruitment” </li></ul>
    27. 29. Other uses of Twitter <ul><li>Announcements </li></ul><ul><li>Supplemental information </li></ul><ul><li>Live microblogging </li></ul><ul><li>Connections/PLNs (e.g., Siemens, 2004) </li></ul><ul><li>Collect real world data </li></ul><ul><li>Twitter polls </li></ul><ul><li>Backchannel communication </li></ul><ul><li>Other? </li></ul>
    28. 30. SOCIAL MEDIA & VIDEO Engage students through rich, current media
    29. 31. Creating a YouTube Account
    30. 32. Your YouTube Channel
    31. 33. Creating a YouTube Playlist
    32. 34. YouTube alternatives <ul><li>Content & Publication </li></ul><ul><li>SchoolTube </li></ul><ul><li>TeacherTube </li></ul><ul><li>Vimeo </li></ul><ul><li>Educational Content </li></ul><ul><li>MIT World </li></ul><ul><li>PBS.org </li></ul><ul><li>TED </li></ul><ul><li>YouTube.EDU </li></ul>And many more!
    33. 35. Benefits of social media <ul><li>Facilitates the use of rich and current content </li></ul><ul><li>Enhances student engagement </li></ul><ul><li>Improves student learning </li></ul><ul><li>Helps instructors manage their workload </li></ul><ul><li>Enhances 21st twenty-first-century literacy skills for instructors and students </li></ul>
    34. 36. Other uses of social video <ul><li>Student-created content </li></ul><ul><li>Active learning </li></ul><ul><ul><li>Interactivity </li></ul></ul><ul><ul><li>Engagement </li></ul></ul><ul><li>Creativity </li></ul>
    35. 37. Group discussion What are the costs associated with implementing the use of social media for faculty, staff, and students?
    36. 38. MANAGING YOUR SOCIAL MEDIA
    37. 39. TO LINK OR NOT TO LINK…THAT IS THE QUESTION
    38. 40. Creating a link
    39. 41. Editing your Facebook-Twitter link
    40. 42. Linking Alternatives <ul><li>Social Dashboards </li></ul><ul><ul><li>TweetDeck ( http://www.tweetdeck.com/ ) </li></ul></ul><ul><ul><li>HootSuite ( http://hootsuite.com/ ) </li></ul></ul><ul><ul><li>Seesmic ( http://seesmic.com/ ) </li></ul></ul><ul><li>Social Browsers </li></ul><ul><ul><li>RockMelt ( http://www.rockmelt.com/ ) </li></ul></ul><ul><ul><li>Fizzik ( http://www.fizzik.com/ ) </li></ul></ul>
    41. 43. Why Social Dashboards and Browsers? <ul><li>One post – multiple social media </li></ul><ul><li>Hashtags (e.g., #edtech) </li></ul><ul><ul><li>Class discussions </li></ul></ul><ul><ul><li>Conferences </li></ul></ul><ul><ul><li>Webinars </li></ul></ul><ul><li>Real time </li></ul><ul><li>Monitor multiple conversations at a glance </li></ul>
    42. 44. Social Dashboards - TweetDeck
    43. 45. Social Browsers – RockMelt
    44. 46. Questions? <ul><li>[email_address] </li></ul><ul><li>Tanya Joosten </li></ul><ul><li>[email_address] </li></ul><ul><li>Sharon Stoerger </li></ul><ul><li>[email_address] </li></ul><ul><li>Dylan Barth </li></ul><ul><li>[email_address] </li></ul><ul><li>Matt Russell </li></ul><ul><li>[email_address] </li></ul>
    45. 47. Takeaways <ul><li>Microblog gathering and sharing of social media information #edusocmedia and #dtl2011 </li></ul><ul><li>Facebook examples at uwm jewish, uwm business, uwm student, and more! </li></ul><ul><li>Video cases on YouTube #edusocmedia </li></ul>
    46. 48. Additional Resources <ul><li>UWM Social Media Grant project </li></ul><ul><ul><li>http://uwmsocialmedia.wikispaces.com </li></ul></ul><ul><li>Presentation and Data </li></ul><ul><ul><li>http://uwmsocialmedia.wikispaces.com/Presentations+by+Tanya </li></ul></ul><ul><li>Set-up Instructions </li></ul><ul><ul><li>http://uwmsocialmedia.wikispaces.com/Howtosocialmedia10 </li></ul></ul><ul><li>Creating a Twitter Account </li></ul><ul><ul><li>http://tinyurl.com/4lkdkj3 </li></ul></ul><ul><li>Creating a Facebook Fan Page </li></ul><ul><ul><li>http://www.facebook.com/pages/create.php </li></ul></ul>
    47. 49. References <ul><li>Heiberger, G., & Harper, R. (2008). Have you Facebooked Astin lately? Using technology to increase student involvement. New Directions for Student Services , 124. Retrieved http://tinyurl.com/4vygtde </li></ul><ul><li>Higher Education Research Institute (HERI). (2007). College freshman and online social networking sites. Retrieved from http://gseis.ucla.edu/heri/PDFs/pubs/briefs/brief-091107-SocialNetworking.pdf </li></ul><ul><li>Junco, R., Heibergert, G., & Loken, E. (2010). The effect of Twitter on college student engagement and grades. Journal of Computer Assisted Learning. http://blog.reyjunco.com/pdf/JuncoHeibergerLokenTwitterEngagementGrades.pdf </li></ul><ul><li>Kopytoff, V. G. (2011). Blogs wane as the young drift to sites like Twitter. The New York Times . Retrieved from http://www.nytimes.com/2011/02/21/technology/internet/21blog.html?_r=1 </li></ul><ul><li>Zickuhr, K. (2010). Generations 2010 . Washington DC: Pew Internet and American Life. Retrieved from http://www.pewinternet.org/Reports/2010/Generations-2010.aspx </li></ul>
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