ELI Social Media Workshop 2012

Social Media for Educators EDUCAUSE Learning Initiative (ELI) Monday, February 13 th , 2012 University of Wisconsin – Milwaukee Learning Technology Center Tanya Joosten, Sharon Stoerger, Dylan Barth, Matt Russell LTC@uwm.edu

Today’s Workshop
Part 1: Getting Started with Social Media
Building your network with Twitter
Tweeting, Hashtags, & the Wall
Part 2: Social Media and Pedagogical Uses
Twitter, Facebook, YouTube
Cases of social media use
Part 3: More Social Media
Managing your social network

PART 1: GETTING STARTED WITH SOCIAL MEDIA

Complete bio

Tweeting!
Introductions
Use #ELI2012
I’m Tanya Joosten from University of Wisconsin – Milwaukee, teach communication, help other faculty use technology #eli2012

Build your network here
Search @educauseli
Follow!
Search #eli2012
Follow!

Popular hashtags
#edtech
#higheredtech
#learnchat
#edusocmedia
#socmedia
#socialmedia
#sachat
#edchat
Mega Education Hashtag List: http://www.cybraryman.com/edhashtags.html

Follow us!
@tjoosten
@csoleil
@dylanbarth
Who do we follow? Talk to? RT?

On your campus
Search your campus account

Others to Follow? Twibes ( http://www.twibes.com )

Tips to developing a network
Update social media profiles to include an image and a bio appropriate for the social media.
Connect with colleagues through conference or professional group hashtags.
Identify useful or influential colleagues and review to who they are connected.
Participate in your educational institution’s social media accounts.

SOCIAL MEDIA AND PEDAGOGICAL USES

What is social media?

Group discussion Why do you want to use social media in the classroom?

5 questions to consider
What is the pedagogical need?
How will the selected social media help meet that need?
What aspects of the learning process should be improved?
What learning outcomes can be better achieved through the use of the selected social media over other technologies?
What is the expected behavior of students within the selected social media?

What is your pedagogical need?
Increase communication and contact
Engage students through rich, current media
Gather and provide feedback in the classroom
Create a cooperative and collaborative learning opportunities
Provide experiential learning opportunities

One case
Need: Increase communication and contact
How will a social media help meet that need?
Students are already using it, or it is available on mobile devices
Provides instant or immediate access to information
Lean medium that is primarily text based
Requires focused and succinct messages with a manageable amount of information

Twitter

Another case: Increasing communication and contact

Create a Fan Page

Faculty experiences using Facebook

Jewish Studies

Clinical Lab Sciences

Other benefits of social media
Increases interactions between instructors and students
Enhances communication
Builds feelings of connectedness
Overcomes the challenges of students at a distance or in remote locations
Facilitates providing timely student feedback

Helps students stay organized
Increases student performance
Provides a medium for instructors enhance their identity and encourage students
Results in high levels of satisfaction of instructors and students

Other uses of Facebook
Supplementary materials
Videos
Articles
Websites
Discussions
Community building inside/outside classroom
New student “recruitment”

Other uses of Twitter
Announcements
Supplemental information
Live microblogging
Connections/PLNs (e.g., Siemens, 2004)
Collect real world data
Twitter polls
Backchannel communication
Other?

SOCIAL MEDIA & VIDEO Engage students through rich, current media

Creating a YouTube Account

Your YouTube Channel

Creating a YouTube Playlist

YouTube alternatives
Content & Publication
SchoolTube
TeacherTube
Vimeo
Educational Content
MIT World
PBS.org
TED
YouTube.EDU
And many more!

Benefits of social media
Facilitates the use of rich and current content
Enhances student engagement
Improves student learning
Helps instructors manage their workload
Enhances 21st twenty-first-century literacy skills for instructors and students

Other uses of social video
Student-created content
Active learning
Interactivity
Engagement
Creativity

Group discussion What are the costs associated with implementing the use of social media for faculty, staff, and students?

MANAGING YOUR SOCIAL MEDIA

TO LINK OR NOT TO LINK…THAT IS THE QUESTION

Creating a link

Editing your Facebook-Twitter link

Linking Alternatives
Social Dashboards
TweetDeck ( http://www.tweetdeck.com/ )
HootSuite ( http://hootsuite.com/ )
Seesmic ( http://seesmic.com/ )
Social Browsers
RockMelt ( http://www.rockmelt.com/ )
Fizzik ( http://www.fizzik.com/ )

Why Social Dashboards and Browsers?
One post – multiple social media
Hashtags (e.g., #edtech)
Class discussions
Conferences
Webinars
Real time
Monitor multiple conversations at a glance

Social Dashboards - TweetDeck

Social Browsers – RockMelt

Questions?
[email_address]
Tanya Joosten
[email_address]
Sharon Stoerger
[email_address]
Dylan Barth
[email_address]
Matt Russell
[email_address]

Takeaways
Microblog gathering and sharing of social media information #edusocmedia and #dtl2011
Facebook examples at uwm jewish, uwm business, uwm student, and more!
Video cases on YouTube #edusocmedia

Additional Resources
UWM Social Media Grant project
http://uwmsocialmedia.wikispaces.com
Presentation and Data
http://uwmsocialmedia.wikispaces.com/Presentations+by+Tanya
Set-up Instructions
http://uwmsocialmedia.wikispaces.com/Howtosocialmedia10
Creating a Twitter Account
http://tinyurl.com/4lkdkj3
Creating a Facebook Fan Page
http://www.facebook.com/pages/create.php

References
Heiberger, G., & Harper, R. (2008). Have you Facebooked Astin lately? Using technology to increase student involvement. New Directions for Student Services , 124. Retrieved http://tinyurl.com/4vygtde
Higher Education Research Institute (HERI). (2007). College freshman and online social networking sites. Retrieved from http://gseis.ucla.edu/heri/PDFs/pubs/briefs/brief-091107-SocialNetworking.pdf
Junco, R., Heibergert, G., & Loken, E. (2010). The effect of Twitter on college student engagement and grades. Journal of Computer Assisted Learning. http://blog.reyjunco.com/pdf/JuncoHeibergerLokenTwitterEngagementGrades.pdf
Kopytoff, V. G. (2011). Blogs wane as the young drift to sites like Twitter. The New York Times . Retrieved from http://www.nytimes.com/2011/02/21/technology/internet/21blog.html?_r=1
Zickuhr, K. (2010). Generations 2010 . Washington DC: Pew Internet and American Life. Retrieved from http://www.pewinternet.org/Reports/2010/Generations-2010.aspx

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ELI Social Media Workshop 2012

by Tanya Joosten

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