1. Presented by ;
Surya Prakash
Bhavesh Ameta
Abhijeet

2.  Go rural means how Indian company go for
rural marketing as larger percentage of
Indian population lived in India
 There is greater opportunity for company if
they go for rural marketing
 Rural marketing mean promotion of product
and services which company offer in rural
area.
 We discuss about the rural marketing
strategy of some Indian company

3.  Hindustan Unilever Limited
 Type
 Public company BSE: 50066
 Industry
 Fast Moving Consumer Goods FMCG)
 Founded
 1933
 Headquarters
 Mumbai, India
 Key people
 Harish Manwani (Chairman), Nitin Paranjpe (CEO and Managing Director)
 Products
 Home & Personal Care, Food & Beverages
 Revenue
 17,523.80 crore (US$ 3.98 billion) (2009-2010) [1]
 Employees
 Over 65,000 direct & indirect employees

4. Shakti Programme
 HUL identifies underprivileged women in
villages and these women are trained to
become Shakti Entrepreneurs (SEs) i.e.
distributors of HUL products in villages to
earn a sustainable income through this
business.
 From 17 SEs in 1 state in 2001 to more than
45,000 SEs in 2008, Shakti has indeed come a
long way in impacting lives in rural India.

5.  Hindustan Unilever's Shakti Entrepreneurial
Programme helps women in rural India set up
small businesses as direct-to-consumer
retailers.
 By 2010 the Shakti network aims to have
reached 600 million consumers.
 Creating a crucial new distribution channel
for Unilever products in the large and fast-
growing global market of low-spending
consumers

6.  “Khushiyon ki Doli” is a rural marketing initiative
of HUL. It was launched this year in three states
– Uttar Pradesh, Andhra Pradesh and
Maharashtra.
 The main objective of the campaign is to reach
out to media dark villages with HUL brand
messages and to engage with consumers deeply
to rapidly change brand adoption metrics
 , Khushiyon ki Doli also helps to create a cost
efficient rural activation module. It involves
various personal care and home care brands of
HUL including Wheel, Surf
Excel, FAL, Sunsilk, Vim, Lifebuoy and Closeup

7.  Type
 Public
 Founded
 24 August 1910
 Headquarters
 Kolkata, India
 Key people
 Yogesh Chander Deveshwar, Chairman
K. Vaidyanath, Director,
 Products
 Cigarettes
Hotels
Apparel
Tobacco
Foods
Stationery
Personal Care
 Revenue
 US$6 billion (2009)

8.  E-Choupals
 ITC'sunique strength in this business is the
extensive backward linkages it has
established with the farmers. This
networking with the farming community has
enabled ITC to build a highly cost effective
procurement system.

9.  Choupal Saagar
 Following the success of the e-Choupal, the
Company launched Choupal Saagar, a
physical infrastructure hub that comprises
collection and storage facilities and a unique
rural hypermarket that offers multiple
services under one roof

10. Choupal
Fresh, ITC's fresh
food wholesale and retail
initiative, leverages its extensive backward
linkages with farmers and supply chain
efficiencies. It focuses on stocking fresh
horticulture produce like fresh fruits and
vegetables. Five Choupal Fresh retail stores
are currently operational at Hyderabad.

11.  ASWE SEE THAT MANY INDIAN COMPANY TAKE
INTEREST IN BEING RURAL AND APPLY MANY
STRATEGY TO ATTRACT RURAL CUSTOMER
BECAUSE IT CREATE AN OPPOURTINTY TO
EXPAND ITS BUSINESS , GENERATE
REVENUE, AND ALSO WITH „GO RURAL‟
CONCEPT THEY HAVE OPPOURTINTY TO
CREATE EMPLOYMENT AND ALSO GO FOR
CORPORATE SOCIAL RESPONSIBILITY.