Hindustan Unilever Limited (HUL) uses its extensive distribution network as a strategic tool to counter competition. HUL's distribution network includes around 7,000 redistribution stockists covering over 1 million retail outlets across India. HUL is India's largest fast-moving consumer goods company and touches the lives of two out of three Indians with over 20 product categories. The company's distribution network gives it a strong presence and competitive advantage in the Indian marketplace.

1. HUL’S DISTRIBUTION NETWORK AS A
STRATEGIC TOOL TO COUNTER
COMPETITION

2. GROUP MEMBERS
 Akshay Sisodiya
 Deepak Pandey
 Kartik Jain
 Manisha
 Nshant Singh
 Sahil Raj
 Shubhang
 Surbhi Goyal

3. INTRODUCTION
 Hindustan Unilever limited (HUL) is India’s fastest moving
consumer goods company (FMCG).
 Unilever can be considered to have started operations in
India way back in 1888 when “William Hesketh lever”
exported ‘sunlight’ laundry soap to India
 Today HUL products are distributed across the country
through a network of about 7000 redistribution stockists
covering about 1 million retail outlets.

4. CASE FACTS
 Hindustan Unilever limited (HUL) is touching the lives of
two out of three Indians with over 20 distinct categories in
home and personal care products and foods and
beverages.
 Hindustan Unilever is using distribution as a strategic tool
to win in the current market place
 Today HUL’S products are manufactured and distributed
across the country through a network of about 7000
redistribution stockiest covering about one million retail
outlet.

6. MARKETING STRATEGY
Super value
stores
Project SHAKTI
LAKME beauty
salons
AYUSH therapy
treatment
centres
Beverage
vending
machines

8. STRENGHTS
 India’s leading FMCG company
 Strong distribution channel
 Project Shakti - creating brand awareness in
rural areas.
 Strong brand portfolio, price quantity and variety.
WEAKNESS
 stiff competition with domestic and international
brands.

9. OPPORTUNITY
 Large domestic market-over a billion populations.
 Untapped rural market.
 Changing lifestyle and rise in income level.
THREATS
 Threat from private labels.
 Threat from new entrance.

11. POLITICAL
State government has become the partner in
project SHAKTI of HUL.
ECONOMIC
 Increase in employment through project
SHAKTI.
 Boom in retailing sector.

12. SOCIAL
 Women empowerment through project SHAKTI
with the help of self help groups, which supports
them with micro credit facilities.
 Setup of Ayush therapy treatment centre to
provide personalized health advice and therapy,
including positive health and stress relief,
consultation for weight reduction and skin and
hair care.
TECHNOLOGICAL
 Setup of beverage vending machines.

13. RECOMMENDATIONS