Lubricants

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Lubricants

  1. 1. LUBRICANTS, GREASE & OIL SURYA PRAKASH TIWARI (12) SUMAN SEKHAR BISWAL (05)
  2. 2. Introduction• Global Demand – 41.7 million metric tons• Asia – 3rd Largest Market
  3. 3. International Consolidation• 1700 players• Merger with bigger companies• Increase in volatility
  4. 4. Technology• Improved engineering• Increased demand• Better quality of base oil
  5. 5. Derived Demand• Gasoline: motor spirit/petrol• Diesel - vehicles and other motors/engines• Kerosene - cooking/heating• Fuel Oil: boiler fuel for industry, power and shipping
  6. 6. Joint Demand• Brake Fluids• Lubricating Grease• Hydraulic Fluids• Transmission Fluids• Oil Based Additives• Petroleum Jelly and Waxes
  7. 7. Organizational Customers• OEM Manufactures• Car Dealerships• Fleet Operators• Race Teams
  8. 8. Segmentation• Automotive• Industrial• Marine
  9. 9. Market Strategies• Brand name, Price, Accessibility and Services• Sales Push to Brand Pull• Promotion, Discounts and Mergers

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