Online Fundraising Trendsusing the internet, phones and credit cards             Tina Arnoldi            (843) 723-3635   ...
AGENDA• What does it mean to be online?  • Web site  • Social Media  • Events  • Mobile use• Then we’ll talk about online ...
General online trends• People are sending more email.• Tablet users are on the rise.• Mobile phone searching.• 64% pay bil...
Tablet use• 11% of Americans have a tablet (Pew, Nov 2011)                                                   4
Mobile Phone Use• 85% of people in the US report owning a cell phone   • (Pew, April 2011)• 75% of cell phone owners in th...
Mobile Phone Use                   6
You need a web site• Credibility – people will look for you online.• Make sure people know the web address.   • Put it in ...
Remember your audience• Font size• Readability• What do you want them to know?• Accessible – w3.org   • WAI conformance lo...
Remember your audience       Web site optimization (phones & tablets)• Mouse clicks & keyboards for  desktops, finger swee...
Online giving stats                      10
Online giving stats• Blackbaud Index of Giving   • Increased 10% during July, August, & September 2011      compared to sa...
Online giving statsIf I make itpossible forpeople to givethrough theinternet, will themoney startpouring in?              ...
Asking for money• Build a relationship first.• Be conversational.• “Soft” ask with news updates.• Demonstrate accountabili...
Internet as a toolCreate a relationship before asking for money• Eventbrite – public events• E-newsletter• AdWords• Social...
Eventbrite• Free to post• Public• Searchable• 2% + .99                              15
E-newsletter• Don’t assume everyone wants it.• Have a way to unsubscribe.• Are people reading it? (html/text)• More metric...
Google AdWords for Nonprofits• Target location.• $1.00 max bid.• “Long tail” keywords.• Daily budget of $329.• Must active...
Google AdWords for Nonprofitskeyword search: “donate nonprofits”                                      18
Social Media• If you can only do one channel, use Facebook.   • 800 million people   • Events   • Viral• Again… think rela...
Facebook Giving• Causes  • List yourself as a supporter of a cause on your profile  • 4.75%• Razoo  • Facebook Donation Ap...
Razoo        21
Razoo• QR code.• Widget.• Videos and pictures.• Match gifts.• Short URL – ex.www.razoo.com/ccf                            ...
Online giving• Donate now button on front page• Don’t make it hard! (ex. Registration)• Read the fine print• Rates vary   ...
Mobile• Pay attention• Optimized web site• Square• Start with text updates• Who carries cash?• Auction• Bring items to sel...
Mobile Giving• Consider building a list now (but don’t use without permission)• Resources   • http://www.mgivefoundation.o...
Text messaging• Open rate of 95% compared to 35% email open rate.• Include links.• Start with staff first.• Have a game pl...
Now what?• Make sure you have a decent web site that conveys your mission.• Ask your donors what they do online and what d...
Online Fundraising Trendsusing the internet, phones and credit cards             Tina Arnoldi            (843) 723-3635   ...
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Tech trends in fundraising special olympics

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Tech trends in fundraising special olympics

  1. 1. Online Fundraising Trendsusing the internet, phones and credit cards Tina Arnoldi (843) 723-3635 Twitter: @TinaArnoldi Blog: http://blog.tinaarnoldi.comtina@coastalcommunityfoundation.org 1
  2. 2. AGENDA• What does it mean to be online? • Web site • Social Media • Events • Mobile use• Then we’ll talk about online giving 2
  3. 3. General online trends• People are sending more email.• Tablet users are on the rise.• Mobile phone searching.• 64% pay bills online – comScore• 2/3rds use a social media platform – pewinternet.org• Forrester predicts half of all purchases to be digital by 2012 Overall, more activity is happening online and people are finding new ways to use technology. 3
  4. 4. Tablet use• 11% of Americans have a tablet (Pew, Nov 2011) 4
  5. 5. Mobile Phone Use• 85% of people in the US report owning a cell phone • (Pew, April 2011)• 75% of cell phone owners in the world regularly send text messages. 5
  6. 6. Mobile Phone Use 6
  7. 7. You need a web site• Credibility – people will look for you online.• Make sure people know the web address. • Put it in print. • Email signatures.• Platform for donating.• It doesn’t have to be expensive.• Buy your name now. • Make sure you own it. • Forward it to Facebook short-term.• Free hosting with Dream Host. 7
  8. 8. Remember your audience• Font size• Readability• What do you want them to know?• Accessible – w3.org • WAI conformance logo• How are they viewing it? (Mobile? Tablet?) 8
  9. 9. Remember your audience Web site optimization (phones & tablets)• Mouse clicks & keyboards for desktops, finger sweeps & on-screen keyboards with devices. • Another case for keeping the donation process simple.• Videos and animations affect the site speed.• DudaMobile.com 9
  10. 10. Online giving stats 10
  11. 11. Online giving stats• Blackbaud Index of Giving • Increased 10% during July, August, & September 2011 compared to same period in 2010. • Overall online grow of 34.5% in 2010. • Online giving was 7.7% of all fundraising in 2010.• Average online gift in 2010 - $92 – Convio• Online church member giving up 5.8% from 2009 to 2010 - ECFA• About 8% of all fundraising is now done online. • Keep in mind that 92% of giving still comes from offline channels and that 32% of online donors switch to give through offline channels. 11
  12. 12. Online giving statsIf I make itpossible forpeople to givethrough theinternet, will themoney startpouring in? 12
  13. 13. Asking for money• Build a relationship first.• Be conversational.• “Soft” ask with news updates.• Demonstrate accountability.• Support us or Get involved. 13
  14. 14. Internet as a toolCreate a relationship before asking for money• Eventbrite – public events• E-newsletter• AdWords• Social media• Facebook giving – donations• Mobile giving 14
  15. 15. Eventbrite• Free to post• Public• Searchable• 2% + .99 15
  16. 16. E-newsletter• Don’t assume everyone wants it.• Have a way to unsubscribe.• Are people reading it? (html/text)• More metrics available than written. • Do they click your links? (Google Analytics) • Do they even open it?• Vary your subject lines.• Have a (fairly) consistent schedule.• Include a donate now button. 16
  17. 17. Google AdWords for Nonprofits• Target location.• $1.00 max bid.• “Long tail” keywords.• Daily budget of $329.• Must actively manage.• Can take 5 months for approval. 17
  18. 18. Google AdWords for Nonprofitskeyword search: “donate nonprofits” 18
  19. 19. Social Media• If you can only do one channel, use Facebook. • 800 million people • Events • Viral• Again… think relationship 19
  20. 20. Facebook Giving• Causes • List yourself as a supporter of a cause on your profile • 4.75%• Razoo • Facebook Donation App • 2.9%• Offerpop • Flat fee depending on # of fans 20
  21. 21. Razoo 21
  22. 22. Razoo• QR code.• Widget.• Videos and pictures.• Match gifts.• Short URL – ex.www.razoo.com/ccf 22
  23. 23. Online giving• Donate now button on front page• Don’t make it hard! (ex. Registration)• Read the fine print• Rates vary • 2.9% • 2.2% + 30 cents • 2.6% + 26 cents 23
  24. 24. Mobile• Pay attention• Optimized web site• Square• Start with text updates• Who carries cash?• Auction• Bring items to sell like t-shirts (Gets people’s attention)• Equip people with the device as they mingle, rather than at a table 24
  25. 25. Mobile Giving• Consider building a list now (but don’t use without permission)• Resources • http://www.mgivefoundation.org/ • $500k+, $500/month • http://mobipledge.com/• Square – 2.75%, no monthly fee• GoPayment – 2.7%, no fees• http://mashable.com/2011/12/09/fundraising-mobile-card-reader/ 25
  26. 26. Text messaging• Open rate of 95% compared to 35% email open rate.• Include links.• Start with staff first.• Have a game plan  what’s the point?• Ask for ideas – “What info do you want to receive”?• Use it to follow up on traditional fundraising appeals. 26
  27. 27. Now what?• Make sure you have a decent web site that conveys your mission.• Ask your donors what they do online and what devices they utilize.• Offer the option to donate online.• Have a Facebook page where you post a couple times a week and tell your donors about it.• If you are interested in AdWords, apply today. It takes a while.• Take advantage of www.palmettotechnologyhub.org. 27
  28. 28. Online Fundraising Trendsusing the internet, phones and credit cards Tina Arnoldi (843) 723-3635 Twitter: @TinaArnoldi Blog: http://blog.tinaarnoldi.comtina@coastalcommunityfoundation.org 28

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