Global Currents Pipeline API allows you to capture online donations right on your website. Our solution integrates seamlessly into your existing website allowing for you to process donations online with ease. Contact Global Currents to learn how our online donation solutions can work for you today.
2. The Case for Online Fund Raising
• 1 in 5 are going to your site specifically to make a donation. Global Currents equips you maximize
the opportunity for converting ‘passive viewers’ to ‘active engagers’
• Nonprofits with an integrated fundraising page can receive up to five times the donations than those
sending donors to a third party site like CanadaHelps. Global Currents seamlessly integrates into
your site, rather than sending them to a ‘hosted solution.’
• Online giving has now surpassed giving via Direct Mail. Global Currents positions you to take
advantage of the wave of giving coming your way.
• 26% of offline donors consider themselves “loyal to the cause” versus 49% of online donors. Global
Currents integrated donation solution allows you to engage your donor into your cause by keeping
the experience on your site, with your story.
• The five year cumulative giving of an offline donor is $86 versus an online donor which is $237. Our
Monthly Partnership Program successfully allows you manage this ongoing relationship.
cause driven platforms for
2 cause driven people
3. Important Trends Online Pt. 2
• Social Networking and mobile giving are critical drivers to online giving - with over
585 million users on Facebook. 41% log in every day, 40% follow a “brand” 51% of
brand followers will purchase that brand regularly. Is your giving solution social?
• Mobile Giving accounts for X% in giving and is growing over 100% each year. Does
your giving solution accommodate QR codes? Mobile Friendly Giving?
• Future leaning fund raising solutions are increasingly important in today’s changing
online landscape. When was the last time your giving solution innovated?
cause driven platforms for
3 cause driven people
4. Our Story
Inspired by a family tragedy,
Global Currents was founded with
the belief in every day
philanthropy and a commitment to
providing non profits with the
most innovative technological
tools to help them fulfil their
mission. Leveraging technology
to drive change is our passion.
We are everyday philanthropists
with a deep understanding of
charitable communities.
We support change makers in
redistributing wealth and making
the world a better place.
cause driven platforms for
4 cause driven people
5. Changing Face of
Fund Raising
• How well do you know your target
demographic?
• Are you seen as a market leader,
engaging with your donors and giving
them options to give to the campaigns
that matter to them?
• Are you empowering them to take
fund raising into their own hands by
giving them peer driven fundraising
options?
• What is the biggest hurdle you face
with respect to online fundraising and
who is helping you overcome this?
cause driven platforms for
5 cause driven people
6. Standard Inclusions
• Social Media Integration
• Monthly Partnerships
• Robust, no cost reporting tools
• Streamlined: no “third party”
merchant account needed
• Donor can cover transaction cost
on your behalf
• 14 currency options
• Give “in honour” or “in memory” of
options
• Multiple campaigns
• Free technical support
• Google Analytics integration
• Fully Customizable
cause driven platforms for
6 cause driven people
7. Pipeline API
Case Study: Special Olympics British Columbia (SOBC)
• Problem: SOBC needed an integrated donation solution, that could
provide a way for donors to donate to one of their 26 “branches”,
while meeting new branding standards, and having the ability to
send out “thank you” cards and other custom requirements. All
under a budget of $3000 with no in house IT.
• Solution: Global Currents Pipeline API Drupal Module with full
instal, theming and customization.
• Result: Our world-class development shop was able to integrate
our Drupal Module and theme it to match their branding standards.
We integrated the custom “thank you” card add on into their back
end CMS while coming in under budget.
cause driven platforms for
7 cause driven people
8. Special Olympics British Columbia - Pipeline API: Drupal Variant
Features
•Secure payment processing
•Custom Tax Receipts, Thank
You’s and notifications
•Expandable drop down for
targeting donations towards a
specific community program
•Expandable drop down for
custom “thank you” module -
allowing organization to
capture information for “in
honour / memory” donations
•monthly giving options
•Custom “giving levels”
cause driven platforms for
8 cause driven people
9. Spotlight: how the fund transfer flows
a GC wow that was easy,
Giving AND fun, I’m going to
$$ Solution tell my friends
donor donor
donors seamlessly donate through a Global Currents giving solution, customized to your cause
and share the word with their social networks
$$
your bank account
Global Currents
Global Currents then receives the funds, reconciles them and deposits them into your account
cause driven platforms for
9 cause driven people
10. Spotlight: Global Currents - Global Features
4 features we think you should know about:
1. social media sharing: after someone donates, have them land on a page that
encourages them to tweet, Facebook share and email out their support of your
organization
2. donor to cover the transaction cost: over 90% of your donors are willing to tick a
box to cover the cost of the transaction - why aren’t you asking? With all our products,
donors simply tick a box to cover the fee, and it updates their total to the new amount.
Simple, effective, and saves you money
3. no third party merchant needed: we are the payment processor and as such there’s
no need to link up to another party and pay a monthly fee. We handle everything - from
payments to refunds and we deposit the funds into your bank account
4. no upfront costs, no technical knowledge needed: because the gateway is hosted
by Global Currents, you can focus on what matters: your mission. We set up the product
and simply provide you with a link and an embed code to just “drop” into your site
cause driven platforms for
10 cause driven people
11. Global Currents: Donation Solutions for Every Non Profit
Our full suite of web-based fundraising solutions are provided by people who
understand the unique challenges of not for profits and charitable communities. Our
scaleable online solutions easily manage your donor data, and seamlessly process
funds allowing you to focus on your cause.
contact us today to see how Global Currents can work for you.
604.648.9428 | info@globalcurrents.org
cause driven platforms for
11 cause driven people
12. Thank You!
Join Our Community:
@Global_Currents
facebook.com/ Contact Us To Get Funds Flowing:
GlobalCurrents.org
globalcurrents.org/blog 604.648.9428
info@globalcurrents.org
www.globalcurrents.org