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The Little Book of IDEO: Values
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The Little Book of IDEO: Values

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We wrote this to give you a sense of IDEO’s culture—the ties that bind us together as coworkers and as people. …

We wrote this to give you a sense of IDEO’s culture—the ties that bind us together as coworkers and as people.

Read more: http://blog.slideshare.net/2014/01/08/culturecode-what-makes-a-company-great/

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  • 1. #CultureCode
  • 2. We wrote this to give you a sense of IDEO’s culture—the ties that bind us together as coworkers and as people. These are the values that get us there.
  • 3. Believing that something is possible will somehow make it so.
  • 4. The most powerful asset we have in our arsenal is the word “we.”
  • 5. Get comfortable with uncomfortable-ness.
  • 6. Ask for forgiveness, not permission.
  • 7. Going out of your way to help others succeed is the secret sauce.
  • 8. The unwritten social contract here: individual ownership supports collective responsibility. Own that.
  • 9. Nothing is a bigger buzz-kill than over-intellectualizing. Design is about rolling up your sleeves and making things.
  • 10. Watch the Little Book of IDEO video series here.
  • 11. Illustrations By Beau Bergeron