Your SlideShare is downloading. ×
Twitter: Business Use and Social Reach
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Twitter: Business Use and Social Reach

806
views

Published on

Presentation delivered at National Union of Journalists on 19 April

Presentation delivered at National Union of Journalists on 19 April

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
806
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Twitter: Business use and Social Reach
  • 2. Twitter stats • 6 Years Old • 500 million users • In the UK: • London World Tw Capital • Ranked 4th in world use • 24m UK users • 12 minutes a day • 25-44y = 60% audience @TiffanyStJames
  • 3. US ‘old’ examples Dell • Direct Sales on Twitter • Few times a week • Tracking URLS to find what most appeals Jet Blue • One of first Tw corporates • Established Tw 2007 • Just Customer service ..but we need more relevant UK examples.. @TiffanyStJames
  • 4. Business use • HR • PR • Direct Sales • Customer Service • Business Intelligence Olivier Blanchard @thebrandbuilder @TiffanyStJames
  • 5. Customer service Make people feel • Welcomed • Appreciated • Want to return • Want to share Peter Shankman @TiffanyStJames
  • 6. Event Leaders • Ask questions live • Guest blogs in real-time • All documents on Scribd • Download from Flickr • Davos YouTube debates • Follow attendees in one place on Twitter Source: fresh networks @TiffanyStJames
  • 7. Event Journalism • Factual commentary • Open questions • Transparent walls • Real-time feedback • Audience sentiment @TiffanyStJames
  • 8. Social data
  • 9. Twitter drivingengagment
  • 10. Personal reach • Exposure: 80 countries • 4638 unique visits • 3 National newspapers • 1 Podcast • 2 Radio interviews • 12 Offer • Marketing Budget £0.00 @TiffanyStJames
  • 11. So what can we do? @TiffanyStJames
  • 12. Key activities• Listen, monitor and gain insight on what is being said• Build an interested community• Manage reputation• Promote initiatives and campaigns• Engage with influencers• Idea creation• Market testing• Product testing• e CRM – full service customer relations @TiffanyStJames
  • 13. Set an objective Listening Buzz generation Research, Stimulate discussion, audience insight, encouraging sharing understanding views Co-production Discussion & Response Working with a Driving take-up, community to produce asking for feedback a resourceSource: Helpfultechnology.com @TiffanyStJames
  • 14. Digital FrameworkCreate a digital/social framework Strategic Creative Insight Delivery Results understanding Development Understand the Listen online to Develop tactical Deliver and manage Using monitoring and objectives, target what’s being said activity (including all activity measurement toolsaudiences and what about brands, content) that will Benchmark andthe ROI needs to be products etc engage with core measure outcomes to audiences and help understand ROI achieve objectivesSource: Tiffany St James and Gemma Went @TiffanyStJames
  • 15. Thank you Let’s keep talking… TiffanyStJames on most social channels @TiffanyStJames
  • 16. This presentation is at:slideshare.net/tiffanystjames
  • 17. BIMA• Founded in 1985 - world’s oldest new media association • Support and promote the British digital industry • Share knowledge and best practice • Reward great work and encourage the next generation• Over 200 members with combined revenues of £3 billion, representing hundreds of thousands of people• Members of the Advertising Association – giving digital a seat the top table• ConnectedUK, Digital Hall of Fame, National Standards and of course the BIMA Awards…