DIGITAL CPA - Staffing Strategies for Today's Digital CPA Firm

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There is a major "Shift Change" happening today. Fundamental shifts are happening in Leadership, Learning, Technology, Generation, and the Workplace in general. Tom will focus on how these shifts are all converging on the shape of the workplace itself. Today’s Digital Firm is staffed much differently than the old “brick and mortar” accounting practices of the past in many ways. This session will focus on how to staff up the digital firm of today and how to properly motivate them to be highly successful in this new environment.

Business

Tom Hood, CPA, CITP, CGMA
If there is a conversation about the future
of the profession, you're bound to hear
Hood's name mentioned as one of the
people leading the way.
– Accounting Today

CEO
Maryland Association of
CPAs (MACPA)
www.macpa.org
Business Learning Institute
(BLI) www.blionline.org

Named the Second Most Influential in Accounting
by Accounting Today Magazine 2013
Top 150 Influencer by Linked-In
Top 25 Influencers in Learning & HR by HR
Examiner
Top 25 Public Accounting Thought Leaders by
CPA Practice Adviser
Working on Learning Management with
AICPA/CPA2Biz, Cloud Curriculum, Performance
Management /XBRL, Leadership & Generations

http://www.linkedin.com/in/tomhood/

Bill Sheridan, CAE
Named the Second Most Influential in Accounting
in the World by SavvySME Magazine in 2012
Author of book, Look, Lead, Love & Learn
Lead blogger of www.cpasuccess.com Top 10
blogs in Accounting

Chief Communication Officer
Maryland Association of CPAs
(MACPA) www.macpa.org
Business Learning Institute (BLI)
www.blionline.org

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Insights to Action

“One without the other is either useless or destructive”

Changed, Now It’s Your
Turn
- Mike Walsh

HOW TO PROFIT FROM
INNOVATION: Building
the Agile Learning
Organization

The Paradox

The faster things
change, the farther
you have to look
ahead.

The Shift Change
1.
2.
3.
4.
5.

Leadership
Learning
Technology
Generations
Workplace

If Content is King,
Context is the
Kingdom!
- Will
Avegerakis - AICPA

Work is not a place you
go,
it is what you do.

5 virtual-work essentials
1.
2.
3.
4.
5.

The right technology
The right mobile solutions
The right apps
In-office tech support
In-office moral support

5 virtual-work landmines
1.
2.
3.
4.
5.

Keeping an in-office mindset
Juggling work and home
Watching your appearance and surroundings
Boundaries
Remembering to unplug

Jody Padar

Essentials
1.
2.
3.
4.
5.

All cloud, all the time.
Technology
Mobility
An open mind
Coffee!

Jason Blumer

Jennifer Katrulya

Managing virtually
1.
2.
3.
4.

Don’t manage. Lead.
Hire the right people.
Communication.
Integration – Outlook, contacts, email, calendars
5. Updates / connections

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Here's a deck I put together for a client to help their internal team understand the benefits of embracing technology. The document notes indicate where I've cribbed ideas and/or images from. I'm sure it has typos, and some of the ideas could be refined further, but hey… who has time for perfection? In the spirit of the internet, feel free to use what I've created as you please. A shout-out would be nice.

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What's hot (20)

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“Everyone keeps telling accountants that they need to change their focus from the historic and the backward-looking, and to start being proactive and offering future-focused advice – but no one tells them how. The beauty of the Anticipatory Organization program is that it actually gives you a set of tools to harness the hard trends that are shaping the future, and use them to create new value for your firm and your clients.” - Daniel Hood, Editor-in-Chief of Accounting Today (when recognizing AOAF as a 2016 Top Product in Learning The competency of “anticipation” actually includes a number of competencies included in many of the top companies of today. Across these models, you'll see a common theme of “strategic thinking," "innovation" and “leading change." Many of these organizations build (and validate) fantastic competency models and know what they want people to do. The top five skills and competencies identified for CPAs, accounting and finance professionals are: 1. Strategic and critical thinking; 2. Communication; 3. Anticipating and serving evolving needs; 4. Inspiring and motivating others; 5. Collaboration and mobilizing consensus The beauty of the Anticipatory Organization model is that it offers a clear process that makes highly-abstract leadership competencies attainable and trainable. Using nano-leanring in very short 3-4 minute single concept videos (imagine a series of shirt Ted Talks) with rapid application exercises to immediately apply the concepts to the job, and visual job aids to reinforce and remember the learning. Add a team implementation and collaboration guide and you can create a shared language and culture of being anticipatory and proactive. If an organization wants to make "strategic thinking" or "innovation" a core competency, we can provide clear, trainable activities that can be targeted to a wide range of learners (from individual contributors to senior leadership). We provide the bridge between the competency model and the desired observable behaviors. For more information visit www.blionline.org/ao or contact Tom Hood tom@blionline.org

Anticipatory Organization: Accounting and Finance Edition (AOAF)

Tom Hood, CPA,CITP,CGMA

Today, the world of professional education, and accordingly the accounting profession, is migrating toward a competencies-based learning approach. But what are the most critical competencies for practitioners and firms to thrive in today’s ever changing, fast paced business environment? Research from the Business Learning Institute identified the Top 5 Competencies for CPAs, accounting and financial professionals as: 1. Strategic & Critical Thinking 2. Communication 3. Anticipating and serving evolving needs 4. Inspiring and motivating others 5. Collaboration and mobilizing consensus In addition, research from CPA.COM shows that only 8% of CPAs are future ready. Future Ready is the Is the capacity to be ANTICIPATORY (aware, predictive and adaptive) of emerging technology and trends in business, demographics, and the social environment impacting your organization and industry. Together this group of skills and competencies have been researched with a leading global futurist who has put together an innovative learning system, the Anticipatory Organization: Accounting and Finance Edition which is being used to transform firm cultures to build and enhance proactive business advisor skills. Most of us wish we had the power to predict future trends, and would benefit by learning tactics to do so. Daniel Burrus is one of the world’s leading technology forecasters and innovation experts and the featured keynoter speaker at this year’s DCPA16. He is globally recognized for his exceptional 30+ year record of accurately predicting how technological, social, and business forces converge to create untapped opportunities. Joey Havens, Executive Partner at Horne, LLP (A top 50 CPA Firm) discusses how he has used the Anticipatory Organization as a foundational learning system throughout his firm. He is requiring his whole firm of 400+ professionals to take this and running collaboration sessions by practice areas to create group learning and a shared language around anticipatory thinking that is being applied inside the firm and outside with clients. This presentation is from the July 20th, 2016 webcast by CPA.COM. CPA.com President and CEO, Erik Asgeirsson as he discusses the critical Anticipatory competency with Daniel Burrus, HORNE LLP executive partner Joey Havens and the CEO of the Maryland Association of CPAs and the Business Learning Institute, Tom Hood. For more information http://www.blionline.org/ao You will learn: Why anticipation is the critical competency for today's accounting and finance professionals The difference between hard trends and soft trends Why it is important to identify trend types Use cases of how these skills are being used in the profession How this learning system can be used as a foundational skill set to help CPAs and accounting professionals be more proactive business advisors.

Will your firm thrive or just survive? Anticipation - The critical competency...

Tom Hood, CPA,CITP,CGMA

What is the accounting professionals' role in creating a culture of innovation? How are CPA Firms innovating? Reinventing themselves? Creating magnetic cultures? Studies are showing a growing expectation for accounting professionals to lead these initiatives. In this session we will discuss tactics to foster innovation in your firms, technology's role and advising clients to do the same through tools you provide. This session covers the latest research from the Business Learning Institute (BLI) about what it takes to create a magnetic firm culture and scores the latest issues facing CPA firms, top skills needed, and an innovation index. From a session at the CPAFMA National Practice Management Conference in Baltimore in 2016. For more information see www.blionline.org

It May be Time to Reinvent Your Firm - CPAFMA National Practice Management Co...

Tom Hood, CPA,CITP,CGMA

Recent research says that the business environment for CPAs and their clients will be characterized by “unprecedented, massive and highly accelerated change” through 2025. To thrive in this new age of hyper-change and growing uncertainty, it is now an imperative to learn a new competency--how to accurately anticipate the future. The key to success in this fast-changing environment is to learn how to move from being reactive to proactive and flip from crisis manager to an opportunity manager. Tom will show how to explore new value added services and position their practices for success in a rapidly changing world.

Future Ready CPA firm - keynote CPA FMA

Tom Hood, CPA,CITP,CGMA

Recent research from the AICPA says that the business environment for CPAs and their clients will be characterized by “unprecedented, massive and highly accelerated change” through 2025. To thrive in this new age of hyper-change and growing uncertainty, it is now an imperative to learn a new competency–how to accurately anticipate the future. This session will show how to anticipate these trends and move from being a crisis manager to an opportunity manager. At the end of the session participants will set actionable steps to elevate and accelerate their organization’s strategy.

COCPA - The Anticipatory Individual and Organization

Tom Hood, CPA,CITP,CGMA

VUCA stands for Volatility, Uncertainty, Complexity and Ambiguity and describes the fast-arriving future we are living in. This inspirational session will talk about how leadership, culture, and talent management are changing in these exponential times. Participants thru an exercise to leave with a person action plan. Learning Objective: Understand emerging trends and issues facing business and CPA Profession. Learn about how leadership is changing to lead change in rapidly changing times. Develop an action plan to take back and apply the principles learned.

Leadership in a VUCA World - AICPA PSTECH 2016

Tom Hood, CPA,CITP,CGMA

The #1 reason clients leave their CPAs is that they are receiving service instead of proactive advice. Tom will show how firms are exploring new value added services and position their practices for success in a rapidly changing world. He will discuss the major "shift change" and the trends shaping business today and give participants a framework to provide more proactive services and strategic advice and a plan to get started. But these services require new skills and approaches which is a big opportunity for firm HR and Learning Leaders. Presentation to AGN International in San Diego #NARM16 for Managing Partners in MAP Track

The Future Ready CPA Firm

Tom Hood, CPA,CITP,CGMA

The # 1 challenge facing CPAs, Accounting and Finance Professionals is 'not enough time' who creates the equivalent of a gravitational pull of the past when it comes to changing their mindsets and thinking. How will we go from a historical perspective to a more future-focused, from rearview mirror to windshield and from being reactive to proactive? Our latest research from the Business Learning Institute sows the critical competencies that will make a difference have not changed in the past seven years. What has changed is the gravitational pull has gotten worse as we enter what Josh Bersin calls the age of the 'overwhelmed employee'. What we need is a new approach to learning these critical competencies. A blended approach that uses nano-learning nuggets (very short 2-3 minute single-concept videos), rapid application templates to apply each concept to the business, and a series of job aids and performance support tools to turn the learning into immediate on the job application. This is our award-winning Anticipatory Organization learning system by Burrus Research. In about one third of the time as traditional CPE, CPAs and accounting and finance professionals can learn the critical competencies of: Anticipation; Strategic Thinking; External Awareness; Vision; Continuous Learning; Innovation ;Creativity; Problem Solving; Prioritization; Business Acumen; Decisiveness; Influencing/Persuading; Emotional Intelligence; Consensus Building; Collaboration; Inspiration; Risk Management; and Communication. The Anticipatory Organization can support an entire cultural shift for an organization or team with the added implementation guide and collaboration tools. See more at http://www.blionline.org/ao Our new MBA Express is another option to create or add a series of critical success skills to your technical training portfolio in on-site, on-line and on-demand learning formats. http://blionline.org/featured/8-hour-mba/ We believe we need new approaches and new tools to break the pull of the past and the inertia from 'overwhelmed employees'. These exciting new learning formats are one step in this direction. Accounting Today Editor, Daniel Hood said this after selecting the Anticipatory Organization as a Top Product for 2016 in the Learning Category, “Everyone keeps telling accountants that they need to change their focus from the historic and the backward-looking, and to start being proactive and offering future-focused advice – but no one tells them how. The beauty of the Anticipatory Organization program is that it actually gives you a set of tools to harness the hard trends that are shaping the future, and use them to create new value for your firm and your clients.”

How to Accelerate Growth, Innovation, and High Performance for CPAs, Account...

Tom Hood, CPA,CITP,CGMA

What does innovation look like in a CPA Firm? How are leading CPA firms creating a culture of innovation? We are in a fast-paced world where growth/change is exponential not incremental. The CPA profession has been late adopters of change and “anticipation” is a missing skill set for many CPAs. We will soon be living in a world where global competition and automation will be performing basic accounting tasks currently being performed in our firms today. Tom Hood, Executive Director of the MACPA will lead a discussion on where accounting firms fit into a rapidly changing world. Hood, along with Jim Powers, CEO of Crowe Horwath LLP and Bill Balhoff, Managing Director of Postlethwaite & Netterville will explore how firms can maintain their competitive edge through inNEWvation.

The Firm of the Future - 2016 AAM InNEWvation Summit

Tom Hood, CPA,CITP,CGMA

CPA Vision 2011

Tom Hood, CPA,CITP,CGMA

What are the latest trends and issues facing the CPA profession? What is the future of finance and accounting in an age of exponential change? What is the future of the profession and what is the MACPA doing about it? Tom Hood, the second most influential person in the CPA Profession and CEO of the Maryland Association of CPAs attempts to answer these questions and offer his perspective in this special update for MACPA members only focusing on CPAs in business industry, government and NFP.

MACPA Spring 2016 Professional Issues Update - Business & Industry Edition

Tom Hood, CPA,CITP,CGMA

Keynote for Beta Alpha Psi Atlantic Coast Regional Meeting on March 18, 2016 in Towson, Maryland What are the latest trends and issues facing accounting and business? What are the outlooks for careers in accounting, finance, information systems and business majors? Tom Hood, CEO of the MACPA and Business Learning Institute covers this and career advice for accounting students in this inspirational keynote.

An Accounting Career: Big Waves of Change and Oceans of Opportunity

Tom Hood, CPA,CITP,CGMA

State of Accounting for Linked-in Influencer Series #MyIndustry Big Waves of Change, Oceans of Opportunity These big waves of change are the result of a “perfect storm” of sorts -- the convergence of three “hard trends” of exponential technological innovation, the demographic shift as baby boomers retire, and globalization. Key challenges facing accounting and finance professionals are automation and digital transformation, succession and talent shortages, a “brain drain” as experienced people retire, business model changes, and the increasingly VUCA world (that’s volatility, uncertainty, complexity and ambiguity) in which we find ourselves. Several recent studies (from WEF, Oxford, McKinsey and MIT) report that accounting, auditing and tax are among the occupations most at risk for complete automation within the next 20 years. As a result, the accounting and finance profession is rapidly approaching what Andy Grove, retired CEO of Intel Corporation, described as a “strategic inflection point,” -- “a time in the life of a business when its fundamentals are about to change. That change can mean an opportunity to rise to new heights. But it may just as likely signal the beginning of the end.” This is where there are two major pathways: doing business as usual, or embracing and adapting to the new. At the moment these are fairly close together, but they will soon diverge into a growing gap between growth and success, or entropy and decline. “You can’t stop the waves, but you can learn how to surf.” - Jon Kabat-Zinn To take advantage of these oceans of opportunity, accounting and finance professionals will need to learn how to ride these big waves or risk being crushed by their frequency and force. The critical thing to know is that what got you here, won’t get you there. Business as usual simply won’t work. Here are six ways to learn how to ride these big waves of change now and in the future: 1. Embrace digital: Learn how to elevate and accelerate your job using technology and to race with the machines, not against them. 2. Anticipate: Learn the critical competency of anticipation. Only those who constantly try to anticipate change will survive when change happens. 3. Collaborate: The collaboration curve is quickly replacing the experience curve. Who you know is replacing what you know. 4. Learning is the next competitive advantage: As Fast Company editor Robert Safian wrote, “the most important skill is the ability to acquire new skills.” 5. Protect the core: When everything is changing, it is important to know what should not change. Purpose and values for individuals and organizations should serve as that anchor or grounding. 6. Make time for the future. Your time and those of your people will be your number one challenge, and nothing will change if you are overwhelmed and too busy. The hard trends are forming these big waves of disruption and change. Surf's Up - Are you ready?

State of My Industry: Accounting 2016

Tom Hood, CPA,CITP,CGMA

What are the Top Competencies (Knowledge, Skills and Abilities) needed by CPAs, Accounting and Finance Professionals today? The Business Learning Institute shares its latest research and correlates it with other leading global research (Conference Board, AICPA, CGMA, IFAC, CPA Canada, Burrus Research, Bersin by Deloitte). These skills were identified and then surveyed across over 1,000 finance and accounting professionals to identify the top five skills needed today. In our survey work at the Business Learning Institute (http://www.blionline.org) we found that the top five skills ranked by survey respondents covered 75% or everyone's top five list, providing a great starting point for skills development and targeting in talent development. 1. Strategic and Critical Thinking 2. Communication 3. Anticipating and serving evolving needs 4. Inspiring and motivating others 5. Collaboration and mobilizing consensus BLI also developed a framework, called The Bounce to describe the career trajectory of today's finance and accounting professional. The Bounce is the natural career trajectory for accounting and finance professionals. It talks about the process of acquiring technical mastery in the early career and beginning to supplement wit the critical skills (competencies) needed for long-term success. BLI has been leading the training and development of accounting and finance with these ‘success skills’ for eighteen years. The Business Learning Institute (BLI) is the largest talent development and and learning provider to CPAs, accounting and finance professionals in the US. We bring our leading approach to ‘success skills’ and competency-based curriculums to the leading organizations, public companies and CPA firms all over North America.

Competencies for Accounting and Finance Professionals - 2016 Edition

Tom Hood, CPA,CITP,CGMA

A recent HBR special edition headline said "Got to war for talent", but how. BLI has developed a guidance and a six step process to give you new weapons to win in the war for talent. Our Magnetic Firm framework outlines the critical elements of a magnetic culture and our six step Talent and Leadership Development framework show you how to develop a winning career and curriculum aligned to your overall firm strategy and objectives. This presentation was developed and presented for the Digital CPA Conference in December #DCPA15 The Business Learning Institute can help you build your magnetic firm framework and strategic learning plan - contact us at http://www.blionline.org

Firm learning strategy - a competitive advantage

Tom Hood, CPA,CITP,CGMA

This presentation was given to Loyola University (Maryland) Accounting Alumni Circle on November 18, 2015. It includes our latest research in trends and issues facing the accounting and finance profession from the Business Learning Institute. It also covers the programs and initiatives of the Maryland Association of CPAs in the context of Hard Trends and our work with world renowned futurist, Daniel Burrus. Gov't Regulation Demographics and Talent Pipeline Technology The exponential pace of change has created an environment best described as VUCA. To thrive in this new age of hyper-change and growing uncertainty, it is now an imperative to learn a new competency—how to accurately anticipate the future. The key to success in this fast-changing environment is to commit to changing before you are being forced to. This session will show how to anticipate these trends and move from being a crisis manager to an opportunity manager. • Anticipate marketplace trends that will shape future markets • Understand emerging innovation faster • Identify opportunities • Develop clear actionable steps to accelerate growth for the organization and its customers Learning the skill of anticipation and being proactive for CPAs, accounting and finance professionals

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DIGITAL CPA - Staffing Strategies for Today's Digital CPA Firm

1. Staffing Strategies for Today’s Digital CPA Firm DIGITALCPA Conference November 22, 2013 Tom Hood, CPA, CITP, CGMA Bill Sheridan, CAE Business Learning Institute & Maryland Association of CPAs

2. Tom Hood, CPA, CITP, CGMA If there is a conversation about the future of the profession, you're bound to hear Hood's name mentioned as one of the people leading the way. – Accounting Today CEO Maryland Association of CPAs (MACPA) www.macpa.org Business Learning Institute (BLI) www.blionline.org Named the Second Most Influential in Accounting by Accounting Today Magazine 2013 Top 150 Influencer by Linked-In Top 25 Influencers in Learning & HR by HR Examiner Top 25 Public Accounting Thought Leaders by CPA Practice Adviser Working on Learning Management with AICPA/CPA2Biz, Cloud Curriculum, Performance Management /XBRL, Leadership & Generations http://www.linkedin.com/in/tomhood/

3. Bill Sheridan, CAE Named the Second Most Influential in Accounting in the World by SavvySME Magazine in 2012 Author of book, Look, Lead, Love & Learn Lead blogger of www.cpasuccess.com Top 10 blogs in Accounting Chief Communication Officer Maryland Association of CPAs (MACPA) www.macpa.org Business Learning Institute (BLI) www.blionline.org

4. Download today’s slides at … www.SlideShare.net/thoodcpa

5. Join the conversation http://macpa.cnf.io Respond to a Poll Ask a Question

6. Insights to Action “One without the other is either useless or destructive”

7. Changed, Now It’s Your Turn - Mike Walsh

8. HOW TO PROFIT FROM INNOVATION: Building the Agile Learning Organization

9. The Paradox The faster things change, the farther you have to look ahead.

10. The Shift Change

11. The Shift Change

12. The Shift Change 1. 2. 3. 4. 5. Leadership Learning Technology Generations Workplace

13. If Content is King, Context is the Kingdom! - Will Avegerakis - AICPA

14. Where did I get this stuff?

15. The research…

16. The fieldwork…

17.

18.

19.

20. Work is not a place you go, it is what you do.

21.

22. Attitude Mastery Purpose

23.

24. 5 virtual-work essentials 1. 2. 3. 4. 5. The right technology The right mobile solutions The right apps In-office tech support In-office moral support

25. 5 virtual-work landmines 1. 2. 3. 4. 5. Keeping an in-office mindset Juggling work and home Watching your appearance and surroundings Boundaries Remembering to unplug

26.

27.

28. Jody Padar Essentials 1. 2. 3. 4. 5. All cloud, all the time. Technology Mobility An open mind Coffee! Jason Blumer Jennifer Katrulya Managing virtually 1. 2. 3. 4. Don’t manage. Lead. Hire the right people. Communication. Integration – Outlook, contacts, email, calendars 5. Updates / connections

29. Tom Hood, CPA.CITP CEO Maryland Association of CPAs Business Learning Institute (443) 632-2301 E-mail tom@macpa.org Web http://www.macpa.org Web http://www.blionline.org Follow me on:  Twitter: http://www.Twitter.com/tomhood  LinkedIn: http://www.linkedin.com/in/tomhood  Facebook: http://www.facebook.com/thoodcpa Slideshare: http://www.slideshare.net/thoodcpa Youtube: http://www.youtube.com/thoodcpa Second Life avatar name: Rocky Maddaloni

Editor's Notes

Today’s Digital Firm is staffed much differently than the old brick & mortar accounting practices of the past in many ways. This session will focus on how to staff up the digital firm of today and how to properly motivate them to be highly successful
The challenge is how to thrive in these hyper-competitive environment. Talent Development and Learning are fundamentally about business results.

DIGITAL CPA - Staffing Strategies for Today's Digital CPA Firm

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Editor's Notes