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Professional Issues Update:
How technology affects the future of
learning for CPAs	

Tom Hood, CPA, CITP, CGMA	

June 12, 2014
If there is a conversation about the future
of the profession, you're bound to hear
Hood's name mentioned as one of the
people leading the way.
– Accounting Today
Tom Hood, CPA, CITP, CGMA
! Named the Second Most Influential in Accounting
by Accounting Today Magazine 2013
! Top 150 Influencer by Linked-In
! Top 25 Influencers in Learning  HR by HR
Examiner
! Top 25 Public Accounting Thought Leaders by
CPA Practice Adviser
! Working on Learning Management with AICPA/
CPA2Biz, Cloud Curriculum, Performance
Management /XBRL, Leadership  Generations
CEO
Maryland Association of CPAs
(MACPA) www.macpa.org
Business Learning Institute
(BLI) www.blionline.org
http://www.linkedin.com/in/tomhood/
The future of accounting is bright – accounting students from six
Maryland universities at MACPA – NABA event
http://cpa.tc/4aa
Expects a 13% growth rate in
accounting and auditing jobs from 2012
to 2022
# 3
2014
CPA credential in high demand!
Source: Wall Street Journal, 8/13/13
Employers: Most desired credential
Solid salary growth
Entry-level demand also strong
Robert Half 2014 Salary Guide
The CPA Brand
The
THE FUTURE OF JOBS
Anticipation is showing up across
our Profession
CFO	
  Roundtable,	
  Gov’t	
  CPAs	
  	
  Biz	
  	
  Ind	
  
Roundtable	
  
We	
  are	
  in	
  a	
  race…!
Caused by this guy…!
It’s really a math problem…!
2006!
The Shift Change	

1.  Leadership!
2.  Learning!
3.  Technology!
4.  Generations!
5.  Workplace!
The challenge 
opportunity is to make the
shift from the first curve to
the second curve at the
right time and with the
right strategy
We live in a transformational time. In the next five years, guaranteed,
we're going to transform – not change, but transform – how we sell,
how we market, how we communicate, collaborate, innovate, train,
educate.” – Dan Burrus
www.blionline.org/rita
Top Five Issues Facing CPA firms	

Source:AICPA PCPS
www.blionline.org/rita
Top Five Issues Facing CPA firms	

Source:AICPA PCPS
www.blionline.org/rita
1.  Doing more with less	

2.  Keeping pace with Health Care Reform
PPACA	

3.  Uncertainty – Economic, Political,
Regulatory	

4.  Competition and Cash Flow	

5.  Succession and talent development	

Top Five Issues Facing CFOs
Cambrian “Big Bang” Explosion
One out of five organizations has discovered a secret
source of competitive differentiation. It allows them to
serve customers in new ways and reimagine their
business models. It can help surface valuable insights
from their data and transform how they make
decisions. It enables them to tap expertise from across
their entire ecosystem.And one more thing: It helps
these Pacesetters grow revenue and gross profit faster
than other organizations.What’s their secret? 	

It’s cloud computing -– their engine for growth.	

Source: IBM Report – Under Cloud Cover – How Leaders are
Accelerating Competitive Differentiation
How can we escape the “pull of the past”?	

From: Systems of Record	

 To: Systems of Engagement
The Two T’s – Technology  Talent
What would Rita say?
Rita McGrath, Columbia Business School!
Author – End of Competitive Advantage!
“How	
  would	
  you	
  think	
  differently	
  about	
  your	
  strategy	
  if	
  
you	
  knew	
  your	
  advantage	
  might	
  not	
  last?”	
  
Now what: The New Strategy
Playbook	

•  Continuous Reconfiguration	

•  Healthy Disengagement	

•  Deft Resource Allocation	

•  Innovation Proficiency	

•  Discovery Driven Mindset	

•  Entrepreneurial Career
Management	

www.blionline.org/ritaSource: Rita McGrath
WTF?	

What’s the Future of Learning	

•  Innovate  Experiment	

•  Ignite a Passion for Learning	

•  Make Learning Personal	

•  Measure What Matters
theBounce
www.blionline.org
• Identify Competencies
• Career Path (Ladder)
• Curriculum
• Cloud Learning
Our approach –The Four C’s	

The right talent with the right skills at the right time
www.blionline.org
For Individuals - CloudLearning	

“Use the tools, don’t let the tools use you.” –
Francine McKenna @retheauditors 	

•  Twitter	

•  Linked-In	

•  Blog	

•  Slideshare.net	

•  Evernote	

•  Tweetdeck.com	

•  Hootsuite.com	

•  Zite.com
For Firms/Orgs CloudLearning
We see this system as a key recruitment and retention
tool, allowing us to offer our people many of the things
that the largest firms do - competency–based curriculum,
career paths, and just-in-time learning, and our own
custom DS learning center.    !
- Allen DeLeon, Managing Partner!
For more information contact info@blionline.org
Think Big!
Think New!
Think Fast!
Tom	
  Hood,	
  CPA.CITP	
  
CEO	
  
Maryland	
  Associa8on	
  of	
  CPAs	
  
Business	
  Learning	
  Ins8tute	
  
(443)	
  632-­‐2301	
  
E-­‐mail	
  tom@macpa.org	
  
Web	
  hNp://www.macpa.org	
  
Blog	
  hNp://www.cpasuccess.com	
  
Blog	
  
hNp://www.bizlearningblog.com	
  
	
  
	
  
Follow	
  me	
  on:	
  
ü 	
  TwiMer:	
  hMp://www.TwiMer.com/tomhood	
  
ü 	
  LinkedIn:	
  hMp://www.linkedin.com/in/tomhood	
  
ü 	
  Facebook:	
  hMp://www.facebook.com/thoodcpa	
  
ü Slideshare:	
  hMp://www.slideshare.net/thoodcpa	
  
ü Youtube:	
  hMp://www.youtube.com/thoodcpa	
  

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FICPA Mega CPE Conference - Professional Issues Update - Technology & Learning

  • 1. Professional Issues Update: How technology affects the future of learning for CPAs Tom Hood, CPA, CITP, CGMA June 12, 2014
  • 2. If there is a conversation about the future of the profession, you're bound to hear Hood's name mentioned as one of the people leading the way. – Accounting Today Tom Hood, CPA, CITP, CGMA ! Named the Second Most Influential in Accounting by Accounting Today Magazine 2013 ! Top 150 Influencer by Linked-In ! Top 25 Influencers in Learning HR by HR Examiner ! Top 25 Public Accounting Thought Leaders by CPA Practice Adviser ! Working on Learning Management with AICPA/ CPA2Biz, Cloud Curriculum, Performance Management /XBRL, Leadership Generations CEO Maryland Association of CPAs (MACPA) www.macpa.org Business Learning Institute (BLI) www.blionline.org http://www.linkedin.com/in/tomhood/
  • 3.
  • 4. The future of accounting is bright – accounting students from six Maryland universities at MACPA – NABA event http://cpa.tc/4aa
  • 5. Expects a 13% growth rate in accounting and auditing jobs from 2012 to 2022
  • 7. CPA credential in high demand! Source: Wall Street Journal, 8/13/13 Employers: Most desired credential Solid salary growth Entry-level demand also strong Robert Half 2014 Salary Guide
  • 9.
  • 11. Anticipation is showing up across our Profession CFO  Roundtable,  Gov’t  CPAs    Biz    Ind   Roundtable  
  • 12. We  are  in  a  race…!
  • 13. Caused by this guy…!
  • 14. It’s really a math problem…! 2006!
  • 15. The Shift Change 1.  Leadership! 2.  Learning! 3.  Technology! 4.  Generations! 5.  Workplace!
  • 16. The challenge opportunity is to make the shift from the first curve to the second curve at the right time and with the right strategy
  • 17. We live in a transformational time. In the next five years, guaranteed, we're going to transform – not change, but transform – how we sell, how we market, how we communicate, collaborate, innovate, train, educate.” – Dan Burrus
  • 18. www.blionline.org/rita Top Five Issues Facing CPA firms Source:AICPA PCPS
  • 19. www.blionline.org/rita Top Five Issues Facing CPA firms Source:AICPA PCPS
  • 20. www.blionline.org/rita 1.  Doing more with less 2.  Keeping pace with Health Care Reform PPACA 3.  Uncertainty – Economic, Political, Regulatory 4.  Competition and Cash Flow 5.  Succession and talent development Top Five Issues Facing CFOs
  • 22. One out of five organizations has discovered a secret source of competitive differentiation. It allows them to serve customers in new ways and reimagine their business models. It can help surface valuable insights from their data and transform how they make decisions. It enables them to tap expertise from across their entire ecosystem.And one more thing: It helps these Pacesetters grow revenue and gross profit faster than other organizations.What’s their secret? It’s cloud computing -– their engine for growth. Source: IBM Report – Under Cloud Cover – How Leaders are Accelerating Competitive Differentiation
  • 23. How can we escape the “pull of the past”? From: Systems of Record To: Systems of Engagement
  • 24. The Two T’s – Technology Talent What would Rita say? Rita McGrath, Columbia Business School! Author – End of Competitive Advantage! “How  would  you  think  differently  about  your  strategy  if   you  knew  your  advantage  might  not  last?”  
  • 25. Now what: The New Strategy Playbook •  Continuous Reconfiguration •  Healthy Disengagement •  Deft Resource Allocation •  Innovation Proficiency •  Discovery Driven Mindset •  Entrepreneurial Career Management www.blionline.org/ritaSource: Rita McGrath
  • 26.
  • 27. WTF? What’s the Future of Learning •  Innovate Experiment •  Ignite a Passion for Learning •  Make Learning Personal •  Measure What Matters
  • 29. www.blionline.org • Identify Competencies • Career Path (Ladder) • Curriculum • Cloud Learning Our approach –The Four C’s The right talent with the right skills at the right time
  • 31. For Individuals - CloudLearning “Use the tools, don’t let the tools use you.” – Francine McKenna @retheauditors •  Twitter •  Linked-In •  Blog •  Slideshare.net •  Evernote •  Tweetdeck.com •  Hootsuite.com •  Zite.com
  • 32. For Firms/Orgs CloudLearning We see this system as a key recruitment and retention tool, allowing us to offer our people many of the things that the largest firms do - competency–based curriculum, career paths, and just-in-time learning, and our own custom DS learning center. ! - Allen DeLeon, Managing Partner!
  • 33. For more information contact info@blionline.org
  • 34.
  • 36. Tom  Hood,  CPA.CITP   CEO   Maryland  Associa8on  of  CPAs   Business  Learning  Ins8tute   (443)  632-­‐2301   E-­‐mail  tom@macpa.org   Web  hNp://www.macpa.org   Blog  hNp://www.cpasuccess.com   Blog   hNp://www.bizlearningblog.com       Follow  me  on:   ü   TwiMer:  hMp://www.TwiMer.com/tomhood   ü   LinkedIn:  hMp://www.linkedin.com/in/tomhood   ü   Facebook:  hMp://www.facebook.com/thoodcpa   ü Slideshare:  hMp://www.slideshare.net/thoodcpa   ü Youtube:  hMp://www.youtube.com/thoodcpa