Tom Hood discusses how technology is transforming the accounting profession and the future of learning for CPAs. He notes that accounting jobs are expected to grow 13% by 2022 and the CPA credential remains in high demand. However, technologies like cloud computing are causing major changes that require CPAs to shift how they learn, work, and develop new skills to keep pace. The future will require continuous learning, an entrepreneurial mindset, and an ability to adapt quickly to changes.

1. Professional Issues Update:
How technology affects the future of
learning for CPAs
Tom Hood, CPA, CITP, CGMA
June 12, 2014

2. If there is a conversation about the future
of the profession, you're bound to hear
Hood's name mentioned as one of the
people leading the way.
– Accounting Today
Tom Hood, CPA, CITP, CGMA
! Named the Second Most Influential in Accounting
by Accounting Today Magazine 2013
! Top 150 Influencer by Linked-In
! Top 25 Influencers in Learning HR by HR
Examiner
! Top 25 Public Accounting Thought Leaders by
CPA Practice Adviser
! Working on Learning Management with AICPA/
CPA2Biz, Cloud Curriculum, Performance
Management /XBRL, Leadership Generations
CEO
Maryland Association of CPAs
(MACPA) www.macpa.org
Business Learning Institute
(BLI) www.blionline.org
http://www.linkedin.com/in/tomhood/

4. The future of accounting is bright – accounting students from six
Maryland universities at MACPA – NABA event
http://cpa.tc/4aa

5. Expects a 13% growth rate in
accounting and auditing jobs from 2012
to 2022

6. # 3
2014

7. CPA credential in high demand!
Source: Wall Street Journal, 8/13/13
Employers: Most desired credential
Solid salary growth
Entry-level demand also strong
Robert Half 2014 Salary Guide

8. The CPA Brand
The

10. THE FUTURE OF JOBS

11. Anticipation is showing up across
our Profession
CFO
Roundtable,
Gov’t
CPAs
Biz
Ind
Roundtable

12. We
are
in
a
race…!

13. Caused by this guy…!

14. It’s really a math problem…!
2006!

15. The Shift Change
1. Leadership!
2. Learning!
3. Technology!
4. Generations!
5. Workplace!

16. The challenge
opportunity is to make the
shift from the first curve to
the second curve at the
right time and with the
right strategy

17. We live in a transformational time. In the next five years, guaranteed,
we're going to transform – not change, but transform – how we sell,
how we market, how we communicate, collaborate, innovate, train,
educate.” – Dan Burrus

18. www.blionline.org/rita
Top Five Issues Facing CPA firms
Source:AICPA PCPS

19. www.blionline.org/rita
Top Five Issues Facing CPA firms
Source:AICPA PCPS

20. www.blionline.org/rita
1. Doing more with less
2. Keeping pace with Health Care Reform
PPACA
3. Uncertainty – Economic, Political,
Regulatory
4. Competition and Cash Flow
5. Succession and talent development
Top Five Issues Facing CFOs

21. Cambrian “Big Bang” Explosion

22. One out of five organizations has discovered a secret
source of competitive differentiation. It allows them to
serve customers in new ways and reimagine their
business models. It can help surface valuable insights
from their data and transform how they make
decisions. It enables them to tap expertise from across
their entire ecosystem.And one more thing: It helps
these Pacesetters grow revenue and gross profit faster
than other organizations.What’s their secret?
It’s cloud computing -– their engine for growth.
Source: IBM Report – Under Cloud Cover – How Leaders are
Accelerating Competitive Differentiation

23. How can we escape the “pull of the past”?
From: Systems of Record
To: Systems of Engagement

24. The Two T’s – Technology Talent
What would Rita say?
Rita McGrath, Columbia Business School!
Author – End of Competitive Advantage!
“How
would
you
think
differently
about
your
strategy
if
you
knew
your
advantage
might
not
last?”

25. Now what: The New Strategy
Playbook
• Continuous Reconfiguration
• Healthy Disengagement
• Deft Resource Allocation
• Innovation Proficiency
• Discovery Driven Mindset
• Entrepreneurial Career
Management
www.blionline.org/ritaSource: Rita McGrath

27. WTF?
What’s the Future of Learning
• Innovate Experiment
• Ignite a Passion for Learning
• Make Learning Personal
• Measure What Matters

28. theBounce

29. www.blionline.org
• Identify Competencies
• Career Path (Ladder)
• Curriculum
• Cloud Learning
Our approach –The Four C’s
The right talent with the right skills at the right time

30. www.blionline.org

31. For Individuals - CloudLearning
“Use the tools, don’t let the tools use you.” –
Francine McKenna @retheauditors
• Twitter
• Linked-In
• Blog
• Slideshare.net
• Evernote
• Tweetdeck.com
• Hootsuite.com
• Zite.com

32. For Firms/Orgs CloudLearning
We see this system as a key recruitment and retention
tool, allowing us to offer our people many of the things
that the largest firms do - competency–based curriculum,
career paths, and just-in-time learning, and our own
custom DS learning center. !
- Allen DeLeon, Managing Partner!

33. For more information contact info@blionline.org

35. Think Big!
Think New!
Think Fast!

36. Tom
Hood,
CPA.CITP
CEO
Maryland
Associa8on
of
CPAs
Business
Learning
Ins8tute
(443)
632-­‐2301
E-­‐mail
tom@macpa.org
Web
hNp://www.macpa.org
Blog
hNp://www.cpasuccess.com
Blog
hNp://www.bizlearningblog.com
Follow
me
on:
ü
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ü
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hMp://www.linkedin.com/in/tomhood
ü
Facebook:
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