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How Salesforce is Driving Global
Social Innovation
​ Kayleigh Torres
​ Senior Associate, Knowledge Management, Echoing Green
​ kayleigh@echoinggreen.com
​ @echoinggreen
​ 
Highlights from the Work of Echoing Green Fellows
The Mission
Echoing Green
UNLEASH NEXT
GENERATION
TALENT
TO SOLVE THE
WORLD’S
BIGGEST
PROBLEMS.
IN START-UP
FUNDING TO 600+
EMERGING SOCIAL
ENTREPRENEURS
WORKING IN 60+
COUNTRIES.
•  Examples of Salesforce accelerating social change.
•  Know how your developer skills = social impact.
•  Insight from developers and social entrepreneurs
on what makes a successful relationship.
What You’ll Come Away With Today
Library For All
​ Bold Idea:
​ Increase access to books and
unlock knowledge in
impoverished communities
by building a platform to
deliver ebooks across mobile
phone networks.
​ Location of Impact:
​ Haiti
​ 2014 Global Fellows
​ Rebecca McDonald ​ Tanyella Evans
Salesforce Developer Projects
Buddy Valastro, President & CEO, Carlo’s Bakery
•  Implementation Planning - Listening, auditing, mapping
•  Configuration & Customization - Custom objects, workflow rules
•  Data QA - Cleaning, uploading, reporting
•  Training - Administrator, end-users
Baltimore Corps
​ Bold Idea:
​ Build a stronger Baltimore by
mobilizing, training, and
retaining a new generation of
leaders committed to scaling
effective social innovations
throughout the city.
​ Location of Impact:
​ Baltimore, MD
​ 2014 Black Male Achievement Fellow
​ Fagan Harris
Salesforce Developer Projects
Buddy Valastro, President & CEO, Carlo’s Bakery
•  Integration - Collecting and processing Fellowship applications
•  Partner Communities - Matching local organizations and applicant interests / skills
“If it’s not in Salesforce, it didn’t happen.”
- Liz Gomez, Director of Finance and Operations
The Impact of a Salesforce Developer
Baltimore Corps
​ “I always wanted to show the nation that the
people from this city can be world changers.”
​ - Rashaad Whitfield, Baltimore Corps Fellow
Insight From the Developer…
“Though the challenges are real, the
reward is greater, and the future demands
new creative approaches.”
Working Together
1.  Thought partner
2.  Flexibility & Patience
3.  Educator
Salesforce Developers
​ Key Ingredients to a Successful Relationship
1.  Pre-thought/work
2.  Flexibility & Understanding
3.  Willingness to learn
Social Enterprises
Working Together
1.  Thought partner
2.  Flexibility & Patience
3.  Educator
Salesforce Developers
​ Key Ingredients to a Successful Relationship
1.  Pre-thought/work
2.  Flexibility & Understanding
3.  Willingness to learn
Social Enterprises
Working Together
1.  Thought partner
2.  Flexibility & Patience
3.  Educator
Salesforce Developers
​ Key Ingredients to a Successful Relationship
1.  Pre-thought/work
2.  Flexibility & Understanding
3.  Willingness to learn
Social Enterprises
Working Together
1.  Thought partner
2.  Flexibility & Patience
3.  Educator
Salesforce Developers
​ Key Ingredients to a Successful Relationship
1.  Pre-thought/work
2.  Flexibility & Understanding
3.  Willingness to learn
Social Enterprises
Working Together
1.  Thought partner
2.  Flexibility & Patience
3.  Educator
Salesforce Developers
​ Key Ingredients to a Successful Relationship
1.  Pre-thought/work
2.  Flexibility & Understanding
3.  Willingness to learn
Social Enterprises
TRUST
I’m Ready!
Catchafire
www.catchafire.org
LinkedIn for Good
www.linkedinforgood.linkedin.co
m
Taproot Foundation
www.taprootfoundation.org
The Community Corps
www.thecommunitycorps.org
Vera Solutions
www.verasolutions.org
​ How Can I Get Started?
Thank you

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How Salesforce Drives Global Social Innovation

  • 1. How Salesforce is Driving Global Social Innovation ​ Kayleigh Torres ​ Senior Associate, Knowledge Management, Echoing Green ​ kayleigh@echoinggreen.com ​ @echoinggreen ​  Highlights from the Work of Echoing Green Fellows
  • 2. The Mission Echoing Green UNLEASH NEXT GENERATION TALENT TO SOLVE THE WORLD’S BIGGEST PROBLEMS.
  • 3. IN START-UP FUNDING TO 600+ EMERGING SOCIAL ENTREPRENEURS WORKING IN 60+ COUNTRIES.
  • 4. •  Examples of Salesforce accelerating social change. •  Know how your developer skills = social impact. •  Insight from developers and social entrepreneurs on what makes a successful relationship. What You’ll Come Away With Today
  • 5. Library For All ​ Bold Idea: ​ Increase access to books and unlock knowledge in impoverished communities by building a platform to deliver ebooks across mobile phone networks. ​ Location of Impact: ​ Haiti ​ 2014 Global Fellows ​ Rebecca McDonald ​ Tanyella Evans
  • 6. Salesforce Developer Projects Buddy Valastro, President & CEO, Carlo’s Bakery •  Implementation Planning - Listening, auditing, mapping •  Configuration & Customization - Custom objects, workflow rules •  Data QA - Cleaning, uploading, reporting •  Training - Administrator, end-users
  • 7. Baltimore Corps ​ Bold Idea: ​ Build a stronger Baltimore by mobilizing, training, and retaining a new generation of leaders committed to scaling effective social innovations throughout the city. ​ Location of Impact: ​ Baltimore, MD ​ 2014 Black Male Achievement Fellow ​ Fagan Harris
  • 8. Salesforce Developer Projects Buddy Valastro, President & CEO, Carlo’s Bakery •  Integration - Collecting and processing Fellowship applications •  Partner Communities - Matching local organizations and applicant interests / skills “If it’s not in Salesforce, it didn’t happen.” - Liz Gomez, Director of Finance and Operations
  • 9. The Impact of a Salesforce Developer Baltimore Corps ​ “I always wanted to show the nation that the people from this city can be world changers.” ​ - Rashaad Whitfield, Baltimore Corps Fellow
  • 10. Insight From the Developer… “Though the challenges are real, the reward is greater, and the future demands new creative approaches.”
  • 11. Working Together 1.  Thought partner 2.  Flexibility & Patience 3.  Educator Salesforce Developers ​ Key Ingredients to a Successful Relationship 1.  Pre-thought/work 2.  Flexibility & Understanding 3.  Willingness to learn Social Enterprises
  • 12. Working Together 1.  Thought partner 2.  Flexibility & Patience 3.  Educator Salesforce Developers ​ Key Ingredients to a Successful Relationship 1.  Pre-thought/work 2.  Flexibility & Understanding 3.  Willingness to learn Social Enterprises
  • 13. Working Together 1.  Thought partner 2.  Flexibility & Patience 3.  Educator Salesforce Developers ​ Key Ingredients to a Successful Relationship 1.  Pre-thought/work 2.  Flexibility & Understanding 3.  Willingness to learn Social Enterprises
  • 14. Working Together 1.  Thought partner 2.  Flexibility & Patience 3.  Educator Salesforce Developers ​ Key Ingredients to a Successful Relationship 1.  Pre-thought/work 2.  Flexibility & Understanding 3.  Willingness to learn Social Enterprises
  • 15. Working Together 1.  Thought partner 2.  Flexibility & Patience 3.  Educator Salesforce Developers ​ Key Ingredients to a Successful Relationship 1.  Pre-thought/work 2.  Flexibility & Understanding 3.  Willingness to learn Social Enterprises TRUST
  • 16. I’m Ready! Catchafire www.catchafire.org LinkedIn for Good www.linkedinforgood.linkedin.co m Taproot Foundation www.taprootfoundation.org The Community Corps www.thecommunitycorps.org Vera Solutions www.verasolutions.org ​ How Can I Get Started?
  • 17.