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WTF? 
WHAT’S THE FUTURE of Accounting?
Tom Hood, CPA, CITP, CGMA 
If there is a conversation about the future 
of the profession, you're bound to hear 
Hood's name mentioned as one of the 
people leading the way. 
– Accounting Today 
! Named the Second Most Influential in Accounting 
by Accounting Today Magazine 2013 
! Top 150 Influencer by Linked-In 
! Top 25 Influencers in Learning & HR by HR 
Examiner 
! Top 25 Public Accounting Thought Leaders by 
CPA Practice Adviser 
! Working on Learning Management with AICPA/ 
CPA2Biz, Cloud Curriculum, Performance 
Management /XBRL, Leadership & Generations 
CEO 
Maryland Association of CPAs 
(MACPA) www.macpa.org 
Business Learning Institute 
(BLI) www.blionline.org 
http://www.linkedin.com/in/tomhood/
Download today’s slides at … 
www.SlideShare.net/thoodcpa
MACPA.CNF.IO 
Select your session 
and join the 
conversation 
Respond to Poll 
Ask a Question 
Vote for a question
THE FUTURE OF JOBS
We 
are 
in 
a 
race…!
It’s really a math problem…! 
2006!
The Shift Change 
1. Leadership! 
2. Learning! 
3. Technology! 
4. Generations! 
5. Workplace!
The challenge & 
opportunity is to make the 
shift from the first curve to 
the second curve at the 
right time and with the 
right strategy
Leadership 
(Next Gen)
The New Leadership Model
Tomorrow’s CPAs are: 
• Proactive 
• Flexible 
• Collaborative 
• Trustworthy 
• Future-focused 
• Balanced 
• Technological
Learning
Technology
Cambrian “Big Bang” Explosion
Generations
The Danger Zone
What is the #1 issue facing 
Global Companies Today?
What’s 
Keeping 
young 
CPAs 
up 
at 
night? 
1. Not 
enough 
2me 
2. Being 
reac2ve 
vs. 
proac2ve 
3. Talent 
development 
4. Keeping 
up 
5. Growth 
(and 
opportunity) 
6. Doing 
more 
with 
less 
7. Informa2on 
overload 
http://cpa.tc/54s
11 things young professionals 
want you to know 
1. More 
collabora2on. 
2. More 
transparency. 
3. Encourage 
ini2a2ve. 
4. Focus 
on 
strengths. 
5. Expect 
the 
unexpected. 
6. Take 
2me 
to 
save 
2me. 
7. Look 
beyond 
the 
billable 
hour. 
8. Engage 
your 
team 
in 
your 
vision. 
9. Be 
realis2c. 
10. Train 
your 
staff 
and 
expect 
accountability. 
11. Take 
a 
financial 
risk 
on 
leadership.
Workplace
Work is not a place, it is what you do. 
And… What you do while working 
is fundamentally different.
WTF? 
WHAT’S THE FUTURE?
30 
1,000 
75,000
CPAs are trusted advisors who, combining insight 
with integrity deliver value by: 
T 
Communica7ng 
the 
total 
picture 
with 
clarity 
and 
objec2vity 
Transla7ng 
complex 
informa2on 
into 
cri2cal 
knowledge 
An7cipa7ng 
and 
crea2ng 
opportuni2es 
Turning 
insights 
into 
ac7on 
to 
transform 
vision 
into 
reality
CGMA Competency Framework
theBounce
CGMA Follows the Bounce!
Disruption  Innovation 
Threat  Opportunity
What would Rita Say? 
“How 
would 
you 
think 
differently 
about 
your 
strategy 
if 
you 
knew 
your 
advantage 
might 
not 
last?” 
Rita McGrath, Columbia Business School! 
Author – End of Competitive Advantage!
Disruption and RONI 
The gap is widening, faster! 
We think 
this is trade-off 
Source: Clayton Christensen, “Innovation Killers”
In the long history of 
humankind (and animal kind, 
too) those who learned to 
collaborate and improvise 
most effectively have 
prevailed – Charles Darwin
So What Does the Shift Change 
Really Mean? 
Source: Deloitte Institutional innovation: Creating smarter organizations to scale learning
CO-P
Five Ways to Thrive in the Shift Change 
1. Power of Vision, Purpose  Alignment 
2. People - Strengths  Positivity (ROP) 
3. Collaboration  Engagement 
4. Learning  Development – LC 
5. Technology (RONI)
T 
“In 
a 
period 
of 
rapid 
change 
and 
increasing 
complexity, 
the 
winners 
are 
going 
to 
be 
the 
people 
who 
can 
LEARN 
faster 
than 
the 
rate 
of 
CHANGE 
and 
faster 
than 
their 
COMPETITION.” 
-­‐ 
Tom 
Hood, 
CPA.CITP.CGMA 
7/24/14
Tom 
Hood, 
CPA.CITP 
CEO 
Maryland 
Associa7on 
of 
CPAs 
Business 
Learning 
Ins7tute 
(443) 
632-­‐2301 
E-­‐mail 
tom@macpa.org 
Web 
hTp://www.macpa.org 
hTp://www.blionline.org 
Blog 
hTp://www.cpasuccess.com

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What's the Future of Accounting

  • 1. WTF? WHAT’S THE FUTURE of Accounting?
  • 2. Tom Hood, CPA, CITP, CGMA If there is a conversation about the future of the profession, you're bound to hear Hood's name mentioned as one of the people leading the way. – Accounting Today ! Named the Second Most Influential in Accounting by Accounting Today Magazine 2013 ! Top 150 Influencer by Linked-In ! Top 25 Influencers in Learning & HR by HR Examiner ! Top 25 Public Accounting Thought Leaders by CPA Practice Adviser ! Working on Learning Management with AICPA/ CPA2Biz, Cloud Curriculum, Performance Management /XBRL, Leadership & Generations CEO Maryland Association of CPAs (MACPA) www.macpa.org Business Learning Institute (BLI) www.blionline.org http://www.linkedin.com/in/tomhood/
  • 3. Download today’s slides at … www.SlideShare.net/thoodcpa
  • 4. MACPA.CNF.IO Select your session and join the conversation Respond to Poll Ask a Question Vote for a question
  • 5.
  • 7. We are in a race…!
  • 8. It’s really a math problem…! 2006!
  • 9. The Shift Change 1. Leadership! 2. Learning! 3. Technology! 4. Generations! 5. Workplace!
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  • 12. The challenge & opportunity is to make the shift from the first curve to the second curve at the right time and with the right strategy
  • 15. Tomorrow’s CPAs are: • Proactive • Flexible • Collaborative • Trustworthy • Future-focused • Balanced • Technological
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  • 24. What is the #1 issue facing Global Companies Today?
  • 25. What’s Keeping young CPAs up at night? 1. Not enough 2me 2. Being reac2ve vs. proac2ve 3. Talent development 4. Keeping up 5. Growth (and opportunity) 6. Doing more with less 7. Informa2on overload http://cpa.tc/54s
  • 26. 11 things young professionals want you to know 1. More collabora2on. 2. More transparency. 3. Encourage ini2a2ve. 4. Focus on strengths. 5. Expect the unexpected. 6. Take 2me to save 2me. 7. Look beyond the billable hour. 8. Engage your team in your vision. 9. Be realis2c. 10. Train your staff and expect accountability. 11. Take a financial risk on leadership.
  • 28. Work is not a place, it is what you do. And… What you do while working is fundamentally different.
  • 29.
  • 30. WTF? WHAT’S THE FUTURE?
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  • 34. CPAs are trusted advisors who, combining insight with integrity deliver value by: T Communica7ng the total picture with clarity and objec2vity Transla7ng complex informa2on into cri2cal knowledge An7cipa7ng and crea2ng opportuni2es Turning insights into ac7on to transform vision into reality
  • 37. CGMA Follows the Bounce!
  • 38. Disruption Innovation Threat Opportunity
  • 39. What would Rita Say? “How would you think differently about your strategy if you knew your advantage might not last?” Rita McGrath, Columbia Business School! Author – End of Competitive Advantage!
  • 40. Disruption and RONI The gap is widening, faster! We think this is trade-off Source: Clayton Christensen, “Innovation Killers”
  • 41. In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed – Charles Darwin
  • 42. So What Does the Shift Change Really Mean? Source: Deloitte Institutional innovation: Creating smarter organizations to scale learning
  • 43. CO-P
  • 44. Five Ways to Thrive in the Shift Change 1. Power of Vision, Purpose Alignment 2. People - Strengths Positivity (ROP) 3. Collaboration Engagement 4. Learning Development – LC 5. Technology (RONI)
  • 45.
  • 46. T “In a period of rapid change and increasing complexity, the winners are going to be the people who can LEARN faster than the rate of CHANGE and faster than their COMPETITION.” -­‐ Tom Hood, CPA.CITP.CGMA 7/24/14
  • 47. Tom Hood, CPA.CITP CEO Maryland Associa7on of CPAs Business Learning Ins7tute (443) 632-­‐2301 E-­‐mail tom@macpa.org Web hTp://www.macpa.org hTp://www.blionline.org Blog hTp://www.cpasuccess.com