SlideShare a Scribd company logo
1 of 15
TITLE OF PRESENTATION

   crazybread


   Congrats!
   $1.99 Crazy
    Bread with Hot
    N’ Ready Pizza!
We wake up with it…




We check it before bed…
We take pictures while our “real
camera” sits on the sidelines…
Then Edit and
Share…
We navigate our Day… Even find lunch
We definitely TxT…

     Twice as many people use text messages as email.
Fast becoming the “mouse” of our lives…




      Always with us…Always on…
Marketing is no longer a monologue. It’s a
  dialogue.

   To be part of the conversation you need to
      go where your audience goes.

 It starts with a simple conversation…
1                2                    3                            4
Call To Action       Opt-In               Engage                       Extend



                                                          Its 5:00…do U
                                                           know where your
                                       Reply YES for       Pizza is?
                      pizzabowl         10 more entries   Stop now and
                                        to Win & get       show this TxT for
                                        more Xclusives     Crazy Combo!
TxT PIZZAB0WL to                        from Little
                      Congrats! U R   wings
91011 TO WIN !                          Ceasars!
                      entered 2Win!




                                           Consumer
                   Consumer sends          receives TxT
                                           that drives       • Mobile Websites
                   Keyword to a
                   Short Code              action…           • Coupons
                   number…                                   • Sweepstakes
                                                             • Entertainment
                                                             • Information
Mobile is now our central Information Device…

                                    CAMPAIGN
            OUT-OF-HOME                                     EVENTS



    MAGAZINE                                                          CATALOGUE
                                                 RESPONSE
                     DISTRIBUTION




      WEB                                                             PACKAGING

                                     ACTION



            BROADCAST                                       PRODUCT




                              PR               GAMING




                     …that ties marketing to one call-to-action
Mobile Marketing is Right - Right Now!
64.8b SMS (text) messages sent in the US in the first six months of 2009…Up 98.8%
    Year over Year!

82% of Americans never leave home without their phones.

1/3 of Americans now access the mobile web. Up a substantial 73% over 16 mos.

1% cell phone owners currently receive alerts about sales at their favorite
   establishments.

42% of 18 to 34 year old cell phone owners are interested in receiving Mobile alerts
   from their favorite establishments…33% of 35 to 44 year olds.

31% of men 18 to 34 report making at least one impulse purchase a week…27% of
   women ages 18 to 44.

PIZZA is among the the most desirable impulse purchase categories at 31%!




                                          Sources: CTIA; Synovate; 1020 Placecast by Harris Interactive; Forrester Research; Pew Research
Mobile Marketing
Pyramid                                   APPS
                                   Over 2b Apps Served!
                                  $25B industry by 2014!



                                 MOBILE BANNER AD
                               “For Dummies” series had 1.3m
                                   impressions in 4 months!
                                  1.4% CTR = 4x Web CTR!



                                  SOCIAL NETWORK
                27m people accessed Social nets from cell phones in Jan ’09!
            1/3 of young adults regularly access Facebook & Twitter from Mobile!



                              MOBILE WEB “WAP” SITES
                          54.5m Regular “Mobile Internet” Users!
                              172m Web Enabled Cell Phones!




                                    TxT MESSAGING
                     38 yrs old is the average age of Texter in the US!
                           4.1B TxT messages are sent PER DAY!!




                                                      Sources: CTIA; Kelsey Group; comScore; CCS Insight; Wiley Publishing; VZW Wireless
Shedd Aquarium, Chicago

 Texting Beats Web in TV Spots

 •  :30 TV Spots announcing contest for trip to the show “Fantasea”

 •  TxT call to action generated 325% more entries than the web-based
    call-to-action

 •  Making up 52% of the total entries, though it ran in only 25% of the
    spots!


                   “The mobile phone is always with you, it's
                    nearby and immediate, even when you're
                    watching TV.”     -Shedd's Jay Geneske



                                                    http://bit.ly/adage_article
Services…

                              Content                                             Events

    Messaging         Mobile Web Sites             Services                 Text-to-Screen
                      IVR (Interactive Voice   Brand / Mobile Integration   Street Team
SMS/MMS TxT
                       Response)                                            Integration
Voting/Polls/Trivia                            Integration with Web,
                      Apps                      Broadcast, OOH, Print,      Props and Display
Alerts                                          Events
                      Interactive
Text-to-WIN                                    Technology Consulting
                      Video
Text-for-INFO                                  Mobile Ad Strategy
                      Games
Coupons
Analytics
888.469.0233
info@thinairdigital.com

More Related Content

What's hot

Mobile Marketing - Sosyal akademi
Mobile Marketing - Sosyal akademiMobile Marketing - Sosyal akademi
Mobile Marketing - Sosyal akademiYagmur Anish
 
Groupapps Company Presentation v.1.5
Groupapps   Company Presentation v.1.5Groupapps   Company Presentation v.1.5
Groupapps Company Presentation v.1.5Alberto Benbunan
 
Yoc camerjam mobile marketing masterclass retail
Yoc camerjam mobile marketing masterclass retailYoc camerjam mobile marketing masterclass retail
Yoc camerjam mobile marketing masterclass retailJames Cameron
 
Gridley Presentation at Mobile: IAB Marketplace July 18, 2011
Gridley Presentation at Mobile: IAB Marketplace July 18, 2011Gridley Presentation at Mobile: IAB Marketplace July 18, 2011
Gridley Presentation at Mobile: IAB Marketplace July 18, 2011Linda Gridley
 
Creuna: Mobilizing Your Business
Creuna: Mobilizing Your BusinessCreuna: Mobilizing Your Business
Creuna: Mobilizing Your BusinessAli Ivmark
 
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.com
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.comGuía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.com
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.comGabatek .com
 
2012 Mobile Trends
2012 Mobile Trends2012 Mobile Trends
2012 Mobile TrendsKobi Magnezi
 
The Ultimate 30 Minute Guide to Location Marketing
The Ultimate 30 Minute Guide to Location MarketingThe Ultimate 30 Minute Guide to Location Marketing
The Ultimate 30 Minute Guide to Location MarketingOur Social Times
 
TRG General Mobile Marketing Presentation
TRG General Mobile Marketing PresentationTRG General Mobile Marketing Presentation
TRG General Mobile Marketing Presentationmaxbizmedia123
 
Mobile Marketing Beyond SMS
Mobile Marketing Beyond SMSMobile Marketing Beyond SMS
Mobile Marketing Beyond SMSTony Truong
 
Mobile marketing
Mobile marketingMobile marketing
Mobile marketingIntegritive
 
Everything you always wanted to know about beacons
Everything you always wanted to know about beaconsEverything you always wanted to know about beacons
Everything you always wanted to know about beaconsGW Devices
 
Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...
Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...
Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...sprxmobile
 
Camerjam mobile travel masterclass adfonic
Camerjam mobile travel masterclass adfonicCamerjam mobile travel masterclass adfonic
Camerjam mobile travel masterclass adfonicJames Cameron
 
Mobile Text Marketing
Mobile Text MarketingMobile Text Marketing
Mobile Text Marketingrobbcapp
 
A brave new consumer world gerzema 2012_retailcanada
A brave new consumer world gerzema 2012_retailcanadaA brave new consumer world gerzema 2012_retailcanada
A brave new consumer world gerzema 2012_retailcanadaZoltán Vasvári
 

What's hot (17)

Mobile Marketing - Sosyal akademi
Mobile Marketing - Sosyal akademiMobile Marketing - Sosyal akademi
Mobile Marketing - Sosyal akademi
 
Groupapps Company Presentation v.1.5
Groupapps   Company Presentation v.1.5Groupapps   Company Presentation v.1.5
Groupapps Company Presentation v.1.5
 
Yoc camerjam mobile marketing masterclass retail
Yoc camerjam mobile marketing masterclass retailYoc camerjam mobile marketing masterclass retail
Yoc camerjam mobile marketing masterclass retail
 
Gridley Presentation at Mobile: IAB Marketplace July 18, 2011
Gridley Presentation at Mobile: IAB Marketplace July 18, 2011Gridley Presentation at Mobile: IAB Marketplace July 18, 2011
Gridley Presentation at Mobile: IAB Marketplace July 18, 2011
 
Creuna: Mobilizing Your Business
Creuna: Mobilizing Your BusinessCreuna: Mobilizing Your Business
Creuna: Mobilizing Your Business
 
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.com
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.comGuía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.com
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.com
 
2012 Mobile Trends
2012 Mobile Trends2012 Mobile Trends
2012 Mobile Trends
 
The Ultimate 30 Minute Guide to Location Marketing
The Ultimate 30 Minute Guide to Location MarketingThe Ultimate 30 Minute Guide to Location Marketing
The Ultimate 30 Minute Guide to Location Marketing
 
TRG General Mobile Marketing Presentation
TRG General Mobile Marketing PresentationTRG General Mobile Marketing Presentation
TRG General Mobile Marketing Presentation
 
Mobile Marketing Beyond SMS
Mobile Marketing Beyond SMSMobile Marketing Beyond SMS
Mobile Marketing Beyond SMS
 
Mobile marketing
Mobile marketingMobile marketing
Mobile marketing
 
Everything you always wanted to know about beacons
Everything you always wanted to know about beaconsEverything you always wanted to know about beacons
Everything you always wanted to know about beacons
 
Brother Gemalto
Brother GemaltoBrother Gemalto
Brother Gemalto
 
Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...
Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...
Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...
 
Camerjam mobile travel masterclass adfonic
Camerjam mobile travel masterclass adfonicCamerjam mobile travel masterclass adfonic
Camerjam mobile travel masterclass adfonic
 
Mobile Text Marketing
Mobile Text MarketingMobile Text Marketing
Mobile Text Marketing
 
A brave new consumer world gerzema 2012_retailcanada
A brave new consumer world gerzema 2012_retailcanadaA brave new consumer world gerzema 2012_retailcanada
A brave new consumer world gerzema 2012_retailcanada
 

Viewers also liked

Lorcan Dempsey 20080521
Lorcan Dempsey 20080521Lorcan Dempsey 20080521
Lorcan Dempsey 20080521ent12701
 
10 Things You Should Know About MDD
10 Things You Should Know About MDD10 Things You Should Know About MDD
10 Things You Should Know About MDDJohan den Haan
 
Model-Driven Development, the end of the test profession?
Model-Driven Development, the end of the test profession?Model-Driven Development, the end of the test profession?
Model-Driven Development, the end of the test profession?Johan den Haan
 
An Enterprise Ontology based approach to Model-Driven Engineering
An Enterprise Ontology based approach to Model-Driven EngineeringAn Enterprise Ontology based approach to Model-Driven Engineering
An Enterprise Ontology based approach to Model-Driven EngineeringJohan den Haan
 
Universal design for learning (udl)
Universal design for learning (udl)Universal design for learning (udl)
Universal design for learning (udl)marcellalessard
 
Frit7134 art of_cataloging-intro
Frit7134 art of_cataloging-introFrit7134 art of_cataloging-intro
Frit7134 art of_cataloging-introsaj53
 
From Process Design to Process Automation
From Process Design to Process AutomationFrom Process Design to Process Automation
From Process Design to Process AutomationJohan den Haan
 
Why there is no future for Model Driven Development
Why there is no future for Model Driven DevelopmentWhy there is no future for Model Driven Development
Why there is no future for Model Driven DevelopmentJohan den Haan
 
App Delivery Platform-as-a-Service - How we revolutionized the app developmen...
App Delivery Platform-as-a-Service - How we revolutionized the app developmen...App Delivery Platform-as-a-Service - How we revolutionized the app developmen...
App Delivery Platform-as-a-Service - How we revolutionized the app developmen...Johan den Haan
 
Lessons learned in building a model driven software factory
Lessons learned in building a model driven software factoryLessons learned in building a model driven software factory
Lessons learned in building a model driven software factoryJohan den Haan
 
Software is eating the world and MDD should be in the driving seat
Software is eating the world and MDD should be in the driving seatSoftware is eating the world and MDD should be in the driving seat
Software is eating the world and MDD should be in the driving seatJohan den Haan
 
Joining things up with SMS
Joining things up with SMSJoining things up with SMS
Joining things up with SMSGeraldine Jones
 
Adma Mobile Marketing Course 2009 For Printing
Adma Mobile Marketing Course 2009 For PrintingAdma Mobile Marketing Course 2009 For Printing
Adma Mobile Marketing Course 2009 For PrintingRichard Pester
 
Using S M S Technology To Encourage Savings And Loan
Using  S M S  Technology To  Encourage  Savings And  LoanUsing  S M S  Technology To  Encourage  Savings And  Loan
Using S M S Technology To Encourage Savings And LoanMABSIV
 
Sms profile 2009 (3)
Sms profile 2009 (3)Sms profile 2009 (3)
Sms profile 2009 (3)fezasengul
 
Sms As Business Communication Tool For SMEs, by Eng. Amani Nakembetwa
Sms As Business Communication Tool For SMEs, by Eng. Amani NakembetwaSms As Business Communication Tool For SMEs, by Eng. Amani Nakembetwa
Sms As Business Communication Tool For SMEs, by Eng. Amani NakembetwaAmani Nakembetwa
 

Viewers also liked (20)

Schrijven voor het web
Schrijven voor het webSchrijven voor het web
Schrijven voor het web
 
Drinkable
DrinkableDrinkable
Drinkable
 
Lorcan Dempsey 20080521
Lorcan Dempsey 20080521Lorcan Dempsey 20080521
Lorcan Dempsey 20080521
 
10 Things You Should Know About MDD
10 Things You Should Know About MDD10 Things You Should Know About MDD
10 Things You Should Know About MDD
 
Model-Driven Development, the end of the test profession?
Model-Driven Development, the end of the test profession?Model-Driven Development, the end of the test profession?
Model-Driven Development, the end of the test profession?
 
An Enterprise Ontology based approach to Model-Driven Engineering
An Enterprise Ontology based approach to Model-Driven EngineeringAn Enterprise Ontology based approach to Model-Driven Engineering
An Enterprise Ontology based approach to Model-Driven Engineering
 
Universal design for learning (udl)
Universal design for learning (udl)Universal design for learning (udl)
Universal design for learning (udl)
 
Frit7134 art of_cataloging-intro
Frit7134 art of_cataloging-introFrit7134 art of_cataloging-intro
Frit7134 art of_cataloging-intro
 
Insight Inspired Innovation
Insight Inspired InnovationInsight Inspired Innovation
Insight Inspired Innovation
 
From Process Design to Process Automation
From Process Design to Process AutomationFrom Process Design to Process Automation
From Process Design to Process Automation
 
Why there is no future for Model Driven Development
Why there is no future for Model Driven DevelopmentWhy there is no future for Model Driven Development
Why there is no future for Model Driven Development
 
App Delivery Platform-as-a-Service - How we revolutionized the app developmen...
App Delivery Platform-as-a-Service - How we revolutionized the app developmen...App Delivery Platform-as-a-Service - How we revolutionized the app developmen...
App Delivery Platform-as-a-Service - How we revolutionized the app developmen...
 
Lessons learned in building a model driven software factory
Lessons learned in building a model driven software factoryLessons learned in building a model driven software factory
Lessons learned in building a model driven software factory
 
Software is eating the world and MDD should be in the driving seat
Software is eating the world and MDD should be in the driving seatSoftware is eating the world and MDD should be in the driving seat
Software is eating the world and MDD should be in the driving seat
 
Joining things up with SMS
Joining things up with SMSJoining things up with SMS
Joining things up with SMS
 
Adma Mobile Marketing Course 2009 For Printing
Adma Mobile Marketing Course 2009 For PrintingAdma Mobile Marketing Course 2009 For Printing
Adma Mobile Marketing Course 2009 For Printing
 
Using S M S Technology To Encourage Savings And Loan
Using  S M S  Technology To  Encourage  Savings And  LoanUsing  S M S  Technology To  Encourage  Savings And  Loan
Using S M S Technology To Encourage Savings And Loan
 
Sms profile 2009 (3)
Sms profile 2009 (3)Sms profile 2009 (3)
Sms profile 2009 (3)
 
Vlaamse Traditionele Sporten vzw - Hein Comeyne
Vlaamse Traditionele Sporten vzw - Hein ComeyneVlaamse Traditionele Sporten vzw - Hein Comeyne
Vlaamse Traditionele Sporten vzw - Hein Comeyne
 
Sms As Business Communication Tool For SMEs, by Eng. Amani Nakembetwa
Sms As Business Communication Tool For SMEs, by Eng. Amani NakembetwaSms As Business Communication Tool For SMEs, by Eng. Amani Nakembetwa
Sms As Business Communication Tool For SMEs, by Eng. Amani Nakembetwa
 

Similar to Thin Air Mobile V7

Next Exit Tokyo: Mobile in Japan
Next Exit Tokyo: Mobile in JapanNext Exit Tokyo: Mobile in Japan
Next Exit Tokyo: Mobile in JapanInfinita Inc.
 
From "Sorta" to Portable: Five Actionable Steps to Embrace On-The-Go Custome...
From "Sorta" to Portable:  Five Actionable Steps to Embrace On-The-Go Custome...From "Sorta" to Portable:  Five Actionable Steps to Embrace On-The-Go Custome...
From "Sorta" to Portable: Five Actionable Steps to Embrace On-The-Go Custome...Online Marketing Summit
 
NYU Integrated Marketing Campaign Project. Client: The Economist
NYU Integrated Marketing Campaign Project. Client: The EconomistNYU Integrated Marketing Campaign Project. Client: The Economist
NYU Integrated Marketing Campaign Project. Client: The EconomistPatty Yunen Latour
 
Engaging the MOBILE Consumer 2013
Engaging the MOBILE Consumer 2013Engaging the MOBILE Consumer 2013
Engaging the MOBILE Consumer 2013Purplegator
 
Consumer Revolution.Presentation @ BMMA
Consumer Revolution.Presentation @ BMMAConsumer Revolution.Presentation @ BMMA
Consumer Revolution.Presentation @ BMMADavid Merzel
 
Why Mobile Social Media Matters
Why Mobile Social Media MattersWhy Mobile Social Media Matters
Why Mobile Social Media Matters360i
 
Interactive Marketing Innovators
Interactive Marketing InnovatorsInteractive Marketing Innovators
Interactive Marketing InnovatorsJoel Book
 
Mail Online & Metro Snickers Case Study
Mail Online & Metro Snickers Case StudyMail Online & Metro Snickers Case Study
Mail Online & Metro Snickers Case StudyNewsworks
 
072011 Golds Gym Convention Joel Book V2
072011 Golds Gym Convention   Joel Book V2072011 Golds Gym Convention   Joel Book V2
072011 Golds Gym Convention Joel Book V2Joel Book
 
Movocity - Everywhere Your Customers Are
Movocity - Everywhere Your Customers AreMovocity - Everywhere Your Customers Are
Movocity - Everywhere Your Customers AreEdward Niu
 
Digital Marketing & Communication Strategy
Digital Marketing & Communication StrategyDigital Marketing & Communication Strategy
Digital Marketing & Communication StrategyAndi Boediman
 
MARKETING to the Power of One with MOBILE
MARKETING to the Power of One with MOBILEMARKETING to the Power of One with MOBILE
MARKETING to the Power of One with MOBILEJoel Book
 
0815 omma mobile sponsored breakfast exact target
0815 omma mobile sponsored breakfast exact target0815 omma mobile sponsored breakfast exact target
0815 omma mobile sponsored breakfast exact targetMediaPost
 
Frantic After Work: Mobile Web and Business
Frantic After Work: Mobile Web and BusinessFrantic After Work: Mobile Web and Business
Frantic After Work: Mobile Web and BusinessMiika Puputti
 

Similar to Thin Air Mobile V7 (20)

Next Exit Tokyo: Mobile in Japan
Next Exit Tokyo: Mobile in JapanNext Exit Tokyo: Mobile in Japan
Next Exit Tokyo: Mobile in Japan
 
From "Sorta" to Portable: Five Actionable Steps to Embrace On-The-Go Custome...
From "Sorta" to Portable:  Five Actionable Steps to Embrace On-The-Go Custome...From "Sorta" to Portable:  Five Actionable Steps to Embrace On-The-Go Custome...
From "Sorta" to Portable: Five Actionable Steps to Embrace On-The-Go Custome...
 
NYU Integrated Marketing Campaign Project. Client: The Economist
NYU Integrated Marketing Campaign Project. Client: The EconomistNYU Integrated Marketing Campaign Project. Client: The Economist
NYU Integrated Marketing Campaign Project. Client: The Economist
 
Engaging the MOBILE Consumer 2013
Engaging the MOBILE Consumer 2013Engaging the MOBILE Consumer 2013
Engaging the MOBILE Consumer 2013
 
Consumer Revolution.Presentation @ BMMA
Consumer Revolution.Presentation @ BMMAConsumer Revolution.Presentation @ BMMA
Consumer Revolution.Presentation @ BMMA
 
Why Mobile Social Media Matters
Why Mobile Social Media MattersWhy Mobile Social Media Matters
Why Mobile Social Media Matters
 
Interactive Marketing Innovators
Interactive Marketing InnovatorsInteractive Marketing Innovators
Interactive Marketing Innovators
 
Peter Krieg, Copernicus Marketing
Peter Krieg, Copernicus MarketingPeter Krieg, Copernicus Marketing
Peter Krieg, Copernicus Marketing
 
Mail Online & Metro Snickers Case Study
Mail Online & Metro Snickers Case StudyMail Online & Metro Snickers Case Study
Mail Online & Metro Snickers Case Study
 
072011 Golds Gym Convention Joel Book V2
072011 Golds Gym Convention   Joel Book V2072011 Golds Gym Convention   Joel Book V2
072011 Golds Gym Convention Joel Book V2
 
Matomy Mobile
Matomy MobileMatomy Mobile
Matomy Mobile
 
6 Digital Media Trends
6 Digital Media Trends6 Digital Media Trends
6 Digital Media Trends
 
Movocity - Everywhere Your Customers Are
Movocity - Everywhere Your Customers AreMovocity - Everywhere Your Customers Are
Movocity - Everywhere Your Customers Are
 
Digital Marketing & Communication Strategy
Digital Marketing & Communication StrategyDigital Marketing & Communication Strategy
Digital Marketing & Communication Strategy
 
Bmma hugues rey formationdigitale2014 session 1 - version 15092014short
Bmma hugues rey formationdigitale2014   session 1 - version 15092014shortBmma hugues rey formationdigitale2014   session 1 - version 15092014short
Bmma hugues rey formationdigitale2014 session 1 - version 15092014short
 
MARKETING to the Power of One with MOBILE
MARKETING to the Power of One with MOBILEMARKETING to the Power of One with MOBILE
MARKETING to the Power of One with MOBILE
 
Pres digital comm_up
Pres digital comm_upPres digital comm_up
Pres digital comm_up
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
0815 omma mobile sponsored breakfast exact target
0815 omma mobile sponsored breakfast exact target0815 omma mobile sponsored breakfast exact target
0815 omma mobile sponsored breakfast exact target
 
Frantic After Work: Mobile Web and Business
Frantic After Work: Mobile Web and BusinessFrantic After Work: Mobile Web and Business
Frantic After Work: Mobile Web and Business
 

Recently uploaded

Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024The Digital Insurer
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Paola De la Torre
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsEnterprise Knowledge
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slidevu2urc
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...gurkirankumar98700
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 

Recently uploaded (20)

Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 

Thin Air Mobile V7

  • 1. TITLE OF PRESENTATION crazybread Congrats! $1.99 Crazy Bread with Hot N’ Ready Pizza!
  • 2. We wake up with it… We check it before bed…
  • 3. We take pictures while our “real camera” sits on the sidelines…
  • 5. We navigate our Day… Even find lunch
  • 6. We definitely TxT… Twice as many people use text messages as email.
  • 7. Fast becoming the “mouse” of our lives… Always with us…Always on…
  • 8. Marketing is no longer a monologue. It’s a dialogue. To be part of the conversation you need to go where your audience goes. It starts with a simple conversation…
  • 9. 1 2 3 4 Call To Action Opt-In Engage Extend Its 5:00…do U know where your Reply YES for Pizza is? pizzabowl 10 more entries Stop now and to Win & get show this TxT for more Xclusives Crazy Combo! TxT PIZZAB0WL to from Little Congrats! U R wings 91011 TO WIN ! Ceasars! entered 2Win! Consumer Consumer sends receives TxT that drives • Mobile Websites Keyword to a Short Code action… • Coupons number… • Sweepstakes • Entertainment • Information
  • 10. Mobile is now our central Information Device… CAMPAIGN OUT-OF-HOME EVENTS MAGAZINE CATALOGUE RESPONSE DISTRIBUTION WEB PACKAGING ACTION BROADCAST PRODUCT PR GAMING …that ties marketing to one call-to-action
  • 11. Mobile Marketing is Right - Right Now! 64.8b SMS (text) messages sent in the US in the first six months of 2009…Up 98.8% Year over Year! 82% of Americans never leave home without their phones. 1/3 of Americans now access the mobile web. Up a substantial 73% over 16 mos. 1% cell phone owners currently receive alerts about sales at their favorite establishments. 42% of 18 to 34 year old cell phone owners are interested in receiving Mobile alerts from their favorite establishments…33% of 35 to 44 year olds. 31% of men 18 to 34 report making at least one impulse purchase a week…27% of women ages 18 to 44. PIZZA is among the the most desirable impulse purchase categories at 31%! Sources: CTIA; Synovate; 1020 Placecast by Harris Interactive; Forrester Research; Pew Research
  • 12. Mobile Marketing Pyramid APPS Over 2b Apps Served! $25B industry by 2014! MOBILE BANNER AD “For Dummies” series had 1.3m impressions in 4 months! 1.4% CTR = 4x Web CTR! SOCIAL NETWORK 27m people accessed Social nets from cell phones in Jan ’09! 1/3 of young adults regularly access Facebook & Twitter from Mobile! MOBILE WEB “WAP” SITES 54.5m Regular “Mobile Internet” Users! 172m Web Enabled Cell Phones! TxT MESSAGING 38 yrs old is the average age of Texter in the US! 4.1B TxT messages are sent PER DAY!! Sources: CTIA; Kelsey Group; comScore; CCS Insight; Wiley Publishing; VZW Wireless
  • 13. Shedd Aquarium, Chicago Texting Beats Web in TV Spots •  :30 TV Spots announcing contest for trip to the show “Fantasea” •  TxT call to action generated 325% more entries than the web-based call-to-action •  Making up 52% of the total entries, though it ran in only 25% of the spots! “The mobile phone is always with you, it's nearby and immediate, even when you're watching TV.” -Shedd's Jay Geneske http://bit.ly/adage_article
  • 14. Services… Content Events Messaging Mobile Web Sites Services Text-to-Screen IVR (Interactive Voice Brand / Mobile Integration Street Team SMS/MMS TxT Response) Integration Voting/Polls/Trivia Integration with Web, Apps Broadcast, OOH, Print, Props and Display Alerts Events Interactive Text-to-WIN Technology Consulting Video Text-for-INFO Mobile Ad Strategy Games Coupons Analytics