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                       How to Use
 LinkedIn & SlideShare
            to Build Your Business




    Rich Brooks |flyte new media|flyte.biz |twitter.com/therichbrooks
TODAY’S GOALS



 • How to optimize your profile
 • Make the most of groups
 • How to setup your company page
 • How to setup & integrate SlideShare
 • How to build your business
HOLISTIC WEB MARKETING




 • Attraction
 • Retention
 • Conversion
 • Measurement


         http://www.flickr.com/photos/myklroventine/
WHY LINKEDIN?




 • #1 Social Network for Business
 • Over 200 million members
 • No Farmville
GETTING STARTED




          www.linkedin.com
YOUR PROFILE
EDITING YOUR PROFILE
EDIT YOUR BACKGROUND
EDIT YOUR SKILLS
MORE EDITING...
TIPS FOR GETTING FOUND



 • Put your best keyphrases here:
   • Headline
   • Current Work
   • Previous Work
   • Summary
   • Specialties
ENDORSEMENTS
LINKEDIN NEWSFEED
POSTING UPDATES
ADD CONNECTIONS
ADD CONNECTIONS
ADD CONNECTIONS


                  DESELECT SELECT ALL!!!
                   DESELECT SELECT ALL!!!
ADD CONNECTIONS
INVITE INDIVIDUALLY
PEOPLE YOU MAY KNOW
ACCEPTING INVITES   Now you have your profile, your
                     Now you have your profile, your
                    connections...now what?
                     connections...now what?
REACHING OUT TO CONNECTIONS
NETWORKING TIPS



 • To Grow Your Network:
   • Upload your database of contacts
   • Connect with people individually
   • Post regular updates
   • Connect through groups
JOINING GROUPS
LOCAL GROUPS
PROFESSIONAL GROUPS
SEARCH GROUPS
EMAIL DIGESTS
CREATE YOUR OWN GROUP
CREATE YOUR OWN GROUP
CREATE YOUR OWN GROUP
BENEFITS OF OWNING A GROUP
GROUPS: CASE STUDY
TIPS FOR USING GROUPS




 • Listen, engage and contribute
 • Subscribe to daily digests
 • Create your own group
COMPANY PAGES
CREATING A COMPANY PAGE
CREATING COMPANY UPDATES
CREATING SERVICE PAGES
COMPANY INSIGHTS
LINKEDIN ADVERTISING
MARKETING INTEGRATION
SHOULD YOU GO PRO?
LINKEDIN FINAL THOUGHTS




 • Optimize your profile
 • Post updates regularly
 • Engage in groups
 • Create a company page
WHY SLIDESHARE?




 • 60 million+ visits monthly
 • 400K slide decks uploaded monthly
 • Decks can be embedded & shared
SLIDESHARE AT A GLANCE
SLIDESHARE PROFILES
EDITING YOUR PROFILE
UPLOADING YOUR SLIDE DECK
BLOGS TO SLIDE DECKS
SHOULD YOU GO PRO?
LEAD GENERATION FORMS
TAKING MEETINGS
TRACKER
ANALYTICS
TAKEAWAYS


 • Use LinkedIn to promote your
   personal brand & network
 • Use SlideShare to distribute your
   content & generate leads
 • Use together to build your business
THANK YOU




            Rich Brooks
            flyte new media
            flyte.biz
            flyteblog.com
            @therichbrooks

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How to Use LinkedIn & SlideShare to Build Your Business

Editor's Notes

  1. My Twitter history
  2. My Twitter history
  3. This is your tent pole, your hub. Be as verbose and complete as necessary. More info, more connections, more biz.
  4. Professional head shot. Complete your profile. Your “headline” is a great place to put keywords you’d like to be found for.
  5. Summary allows you to tell your story. You can see that you can also edit the description and embed videos, slide decks, photos and more. You can move many of the sections around the the up/down arrow.