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The Agoge Sequence - Sam Nelson

S
Sam Nelson

The Agoge Sequence slide deck from Sam Nelson Livestream: https://www.linkedin.com/feed/update/urn:li:activity:6555128262367027200 Article: https://www.linkedin.com/pulse/writing-copy-closers-blueprint-2x-response-rates-sam-nelson/

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The Agoge Sequence
The Agoge Sequence - Sam Nelson
Ground Rules
Have fleshed out Agoge Playbook
Ground Rules
Do NOT add links, images,
attachments, or videos.
This can hurt outbound deliverability
Before and After
Old Sequence The Agoge Sequence
Email #1
Opening Email
Open Rate
29%
Reply Rate
1.8%
vs Open Rate
41%
Reply Rate
4.5%
Email #2
Follow up Email
Open Rate
33%
Reply Rate
4.2%
vs Open Rate
44%
Reply Rate
6.5%
Email #3
Follow up Email
Open Rate
29%
Reply Rate
2.6%
vs Open Rate
32%
Reply Rate
6.0%
Email #4
New Auto Email
Open Rate
23%
Reply Rate
1.4%
vs Open Rate
37%
Reply Rate
2.9%
Email #5
Follow up Email
Open Rate
24%
Reply Rate
2.7%
vs Open Rate
28%
Reply Rate
3.5%
Email #6
Follow up Email
Open Rate
23%
Reply Rate
2.2%
vs Open Rate
26%
Reply Rate
2.2%
Email #7
Breakup Email
Open Rate
18%
Reply Rate
1.1%
vs Open Rate
36%
Reply Rate
4.0%

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The Agoge Sequence - Sam Nelson