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I was asked "how are experiences evaluated?" and started researching. It turned out to be a very broad question. I narrowed it down to individual perception of the experience determines if the ...

I was asked "how are experiences evaluated?" and started researching. It turned out to be a very broad question. I narrowed it down to individual perception of the experience determines if the experience is good or bad; valuable or not. This is the presentation I made to help tie experience & perception together with branding, customer experience, and expectations.

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