2. Questionnaire
• This is the questionnaire
I created independently.
• I have asked questions
that will help me build a
profile of people that
view horror movies.
• This is invaluable
research.
3. Purpose of Research
• The purpose of performing research is to understand the
general demographic of people who view the movie. The
demographic includes their gender, age, and socio economic
group.
• It is important to understand this, because once it is learnt
and understood, the film can be adjusted to make a bigger
impact on the main audience of the movie.
• Understanding the age range is important because we need to
understand what sort of things are going to frighten them. An
older audience would react more negatively.
• It is important to understand the demographic to make a good
impression on the audience to make them keep wanting to
watch the movie.
24. Audience Profile
• Name: Kevin Johnson
• Gender: Male
• Age: 16-25
• Occupation: Student at Wolverhampton university studying
Maths.
• Lifestyle: free time activities have to be arranged around
university. Consists of socialising, gaming, and watching movies.
Enjoys watching horror movies with male friends.
• Favourite movie series: Inception
• Hobbies: going out with friends, commonly plays vehicle racing
simulation games.
• Average spending: Student loan allows him to pay for university
fees but allows him also to spend money on films and other
hobbies. Commonly buys clothing items and video games.
