Choosing the target audience Osaama Zaheer OZ-TEK Production
<ul><li>Analysing the target market for any film is essential to having an effective and popular selling movie which many people can enjoy and to help the business or industry make money. If choosing the correct target audience is done effectively it could make a big impact on the movie. </li></ul>
Audience Categorisation <ul><li>• Demographic information are the physical characteristics of a population such as age, sex, marital status, family size, education, geographic location, and occupation. </li></ul><ul><li>• Psychographics profile are used in relation to marketing segmentation and advertising. They are not exactly a demographic profile, but still very important. </li></ul><ul><li>• Lifestyle is defined by peoples way of living of individuals , families ( households ), and societies, which they manifest in coping with their physical, psychological, social, and economic environments on a day-to-day basis. Lifestyle is expressed in both work and leisure behaviour patterns and (on an individual basis) in activities , attitudes, interests, opinions , values , and allocation of income. </li></ul>
<ul><li>The next slides will show a few questions that can be asked for target market analysis. </li></ul>
<ul><li>Are you male or female? </li></ul><ul><li>How old are you? </li></ul><ul><li>What movie genre do you most prefer? </li></ul><ul><li>Do you like movies for their characters? </li></ul><ul><li>Do you prefer a film that can relate to you? </li></ul><ul><li>Do you prefer British made films or Hollywood? </li></ul><ul><li>Did you enjoy British made films such as Adulthood, This is England, One day, Shank? </li></ul>
Here are the results of few questions that were asked to a group of 30 people.
Target Audience Evaluation <ul><li>Looking at the overall answers from the previous questions asked, I now have a clearer understanding as to how I can relate my sequence to the specified target audience which is aimed at children 15 + and will mainly be aimed at a male audience. </li></ul><ul><li>A majority of people who answered the questions thought that action and comedy films were the better genre. </li></ul><ul><li>A vest number of people chose that they preferred to watch films that related to them and their lifestyles and also they would prefer to watch a Hollywood made film to a British one, this may mainly be because of the expenses for making of the film, the quality of acting or director. </li></ul><ul><li>People enjoyed watching British made films such as Kidulthood, Adulthood, Shank, One day and this is England, the top 2 films which were mentioned were Kidulthood and the sequel Adulthood, this may be due to the great relation of lifestyle to many British youths,the humour and bits of action. </li></ul>