Intro to Social Media for B2B


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  • More people use social networks than email!
  • STUNNING – People spend more time on Facebook than any other website. The gray at the bottom represents every other website in existence, combined.
  • More searches. News breaks first. More content sharing. Top Search Engine ranking factor = traffic for websites.
  • Show movie trailer, discuss contest. Way to test effectiveness of interacting with and engaging with our social media audience in this way.
  • Our Social Media Traffic TRIPLED since last year
  • Goal: by the time visitors reach our site, they know what they are there for – whether to make a purchase or get information on a certain topic. These are high quality visitors who are here for a reason and that is reflected in our statistics. These visitors interact more and are more likely to become brand champions or advocates providing testimonials and referrals in ways that aren’t possible in traditional media.
  • It’s not just about Facebook, LinkedIn and Twitter. This is just our starting point as they are the most common worldwide, but the industry is always changing. New networks are always appearing and gaining popularity. Specific regions & industries have their own social networks which may be more popular in that region than FB/Twitter so eventually we’ll branch out and build a presence on those networks as well.
  • Intro to Social Media for B2B

    1. 1. Introduction to<br />Social Media forB2B<br />By Brittany Thompson (Fall 2011)<br />
    2. 2. According to Spain’s Internet Marketing and Business Solutions:<br />Social Media “is not a fad. <br />It’s a fundamental<br />change in the way we communicate.”<br />
    3. 3. Social Revolution:Social Networking Surpasses Email<br />1.1 <br />billion<br />social <br />users<br />Social Users<br />Email Users<br />2011<br />2010<br />2007<br />2008<br />2009<br />Source: Comscore, June 2011<br />
    4. 4. Social Revolution: The Web is Shrinking<br />Web Usage (minutes)<br />4 hours<br />per month<br />Rest of the Web<br />2010<br />2011<br />Sources: Ben Elowitz, Wetpaint / comScore<br />
    5. 5. Social Revolution: Facebook Eats the Web<br />Top Internet Uses<br />22%<br />internet time is social<br />Percent of Online Usage<br />Search<br />2006<br />2007<br />2008<br />2009<br />2010<br />2011<br />Sources: Nielsen Wire, January, 2011. <br />Morgan Stanley Internet Mobile Report, December 2009 <br />
    6. 6. How can you successfully engage anaudience on social networks?<br />Connect. Interact. Reward.<br />
    7. 7. Branding & Awareness<br /><ul><li>Brand yourself as an expert or authority
    8. 8. Generate “hype” or “buzz” – build excitement & energy
    9. 9. Sharing of information can be taken to a new interactive level
    10. 10. Information can be shared across company websites, YouTube, Facebook, Twitter, LinkedIn, region-specific social networks and more
    11. 11. Contests, polls, prizes, discussions encourage interaction, sharing, interest</li></ul><br />
    12. 12. Social Revolution: Mobile Apps Used More <br />than Web Browsers<br />81<br />minutes<br />per day<br />Facebook mobile users are 2X more active than desktop users.<br />Mobile Apps<br />Browser<br />-<br />Source: comScore, Alexa, Flurry Analytics <br />
    13. 13. Social Media Visitors <br />stay longerand visit more pages!<br />
    14. 14. Attention. Interest. Desire. Action. <br />Advocacy.<br />
    15. 15. It’s about connecting<br />(not just contacting)<br />
    16. 16. Bigger Picture…<br />
    17. 17. The conversation is happening, <br />whether you’re part of it or not.<br />Join the conversation. <br />