2. According to Spain’s Internet Marketing and Business Solutions: Social Media “is not a fad. It’s a fundamental change in the way we communicate.”
3. Social Revolution:Social Networking Surpasses Email 1.1 billion social users Social Users Email Users 2011 2010 2007 2008 2009 Source: Comscore, June 2011
4. Social Revolution: The Web is Shrinking Web Usage (minutes) 4 hours per month Rest of the Web 2010 2011 Sources: Ben Elowitz, Wetpaint / comScore
5. Social Revolution: Facebook Eats the Web Top Internet Uses 22% internet time is social Percent of Online Usage Search 2006 2007 2008 2009 2010 2011 Sources: Nielsen Wire, January, 2011. Morgan Stanley Internet Mobile Report, December 2009
6. How can you successfully engage anaudience on social networks? Connect. Interact. Reward.
12. Social Revolution: Mobile Apps Used More than Web Browsers 81 minutes per day Facebook mobile users are 2X more active than desktop users. Mobile Apps Browser - facebook.com Source: comScore, Alexa, Flurry Analytics
17. The conversation is happening, whether you’re part of it or not. Join the conversation.
Editor's Notes
More people use social networks than email!
STUNNING – People spend more time on Facebook than any other website. The gray at the bottom represents every other website in existence, combined.
More searches. News breaks first. More content sharing. Top Search Engine ranking factor = traffic for websites.
Show movie trailer, discuss contest. Way to test effectiveness of interacting with and engaging with our social media audience in this way.
Our Social Media Traffic TRIPLED since last year
Goal: by the time visitors reach our site, they know what they are there for – whether to make a purchase or get information on a certain topic. These are high quality visitors who are here for a reason and that is reflected in our statistics. These visitors interact more and are more likely to become brand champions or advocates providing testimonials and referrals in ways that aren’t possible in traditional media.
It’s not just about Facebook, LinkedIn and Twitter. This is just our starting point as they are the most common worldwide, but the industry is always changing. New networks are always appearing and gaining popularity. Specific regions & industries have their own social networks which may be more popular in that region than FB/Twitter so eventually we’ll branch out and build a presence on those networks as well.
