Intro to Social Media for B2B

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  • More people use social networks than email!
  • STUNNING – People spend more time on Facebook than any other website. The gray at the bottom represents every other website in existence, combined.
  • More searches. News breaks first. More content sharing. Top Search Engine ranking factor = traffic for websites.
  • Show movie trailer, discuss contest. Way to test effectiveness of interacting with and engaging with our social media audience in this way.
  • Our Social Media Traffic TRIPLED since last year
  • Goal: by the time visitors reach our site, they know what they are there for – whether to make a purchase or get information on a certain topic. These are high quality visitors who are here for a reason and that is reflected in our statistics. These visitors interact more and are more likely to become brand champions or advocates providing testimonials and referrals in ways that aren’t possible in traditional media.
  • It’s not just about Facebook, LinkedIn and Twitter. This is just our starting point as they are the most common worldwide, but the industry is always changing. New networks are always appearing and gaining popularity. Specific regions & industries have their own social networks which may be more popular in that region than FB/Twitter so eventually we’ll branch out and build a presence on those networks as well.

Transcript

  • 1. Introduction to
    Social Media forB2B
    By Brittany Thompson (Fall 2011)
  • 2. According to Spain’s Internet Marketing and Business Solutions:
    Social Media “is not a fad.
    It’s a fundamental
    change in the way we communicate.”
  • 3. Social Revolution:Social Networking Surpasses Email
    1.1
    billion
    social
    users
    Social Users
    Email Users
    2011
    2010
    2007
    2008
    2009
    Source: Comscore, June 2011
  • 4. Social Revolution: The Web is Shrinking
    Web Usage (minutes)
    4 hours
    per month
    Rest of the Web
    2010
    2011
    Sources: Ben Elowitz, Wetpaint / comScore
  • 5. Social Revolution: Facebook Eats the Web
    Top Internet Uses
    22%
    internet time is social
    Percent of Online Usage
    Search
    2006
    2007
    2008
    2009
    2010
    2011
    Sources: Nielsen Wire, January, 2011.
    Morgan Stanley Internet Mobile Report, December 2009
  • 6. How can you successfully engage anaudience on social networks?
    Connect. Interact. Reward.
  • 7. Branding & Awareness
    • Brand yourself as an expert or authority
    • 8. Generate “hype” or “buzz” – build excitement & energy
    • 9. Sharing of information can be taken to a new interactive level
    • 10. Information can be shared across company websites, YouTube, Facebook, Twitter, LinkedIn, region-specific social networks and more
    • 11. Contests, polls, prizes, discussions encourage interaction, sharing, interest
    http://www.ddwilliamson.com/enter-to-win
  • 12. Social Revolution: Mobile Apps Used More
    than Web Browsers
    81
    minutes
    per day
    Facebook mobile users are 2X more active than desktop users.
    Mobile Apps
    Browser
    - facebook.com
    Source: comScore, Alexa, Flurry Analytics
  • 13. Social Media Visitors
    stay longerand visit more pages!
  • 14. Attention. Interest. Desire. Action.
    Advocacy.
  • 15. It’s about connecting
    (not just contacting)
  • 16. Bigger Picture…
  • 17. The conversation is happening,
    whether you’re part of it or not.
    Join the conversation.