View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Introduction to Social Media forB2B By Brittany Thompson (Fall 2011)
According to Spain’s Internet Marketing and Business Solutions: Social Media “is not a fad. It’s a fundamental change in the way we communicate.”
Social Revolution:Social Networking Surpasses Email 1.1 billion social users Social Users Email Users 2011 2010 2007 2008 2009 Source: Comscore, June 2011
Social Revolution: The Web is Shrinking Web Usage (minutes) 4 hours per month Rest of the Web 2010 2011 Sources: Ben Elowitz, Wetpaint / comScore
Social Revolution: Facebook Eats the Web Top Internet Uses 22% internet time is social Percent of Online Usage Search 2006 2007 2008 2009 2010 2011 Sources: Nielsen Wire, January, 2011. Morgan Stanley Internet Mobile Report, December 2009
How can you successfully engage anaudience on social networks? Connect. Interact. Reward.
Social Revolution: Mobile Apps Used More than Web Browsers 81 minutes per day Facebook mobile users are 2X more active than desktop users. Mobile Apps Browser - facebook.com Source: comScore, Alexa, Flurry Analytics
Social Media Visitors stay longerand visit more pages!