Appleseed PPT

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Appleseed PPT

  1. 1. Welcome
  2. 2. Social Media Revolution By Erik Qualman | May 5, 2010
  3. 3. What is “social networking”
  4. 4. What is Web 1.0
  5. 5. What is Web 2.0
  6. 9. Use of Social Media by Law Firms
  7. 12. DLA PIPER > Website Homepage
  8. 13. DLA PIPER > Facebook
  9. 14. DLA PIPER > YouTube
  10. 15. BAKER & MCKENZIE > Linkedin
  11. 16. TULLY RINCKEY > Twitter
  12. 17. ARNOLD & ITKIN, LLP > Facebook
  13. 18. ARNOLD & ITKIN, LLP > Twitter
  14. 19. Corporate Counsel New Media Engagement Survey: Social media platforms & evolving technologies within the Legal Industry
  15. 20. Study Findings <ul><li>Most important factors in choosing counsel : </li></ul><ul><ul><li>Referrals from trusted sources </li></ul></ul><ul><ul><li>Credentialing activity (demonstrations of “thought leadership”) </li></ul></ul><ul><li>Significant new trends in the way that information is disseminated and shared by members of legal community </li></ul>
  16. 21. New Media Consumption, Familiarity & Use LinkedIn, blogs, and Wikipedia are most frequently used for professional networking. Facebook, Wikipedia, and YouTube are most frequently used for social networking.
  17. 26. Usage of Social Media by Businesses
  18. 27. Web, Email Lead Day-to-Day Ops Outlook: 2011 marketing is new media In terms of day-to-day business, “Outlook: 2011 Marketing,” a survey of B2B and B2C marketers from Multichannel Merchant, found, fundamentally, that new media have superseded the old. Marketing Media, B2B v. B2C February 2011, % of respondents Source: Multichannel Merchant
  19. 28. JCB Vision
  20. 29. JCB Incorporates Facebook & YouTube:
  21. 30. Usage of Social Media by Nonprofits and Politicians
  22. 44. Community-based Organizations The top 100 th of 1% of the wealthiest Americans, now make an average of $27 million per household, according to Mother Jones analysis. In contrast, the average income for the bottom 90% of the US population is $31,244 Top 10 Community-based Organizations by U.S. Market Share of Visits (%), Jan. & Feb. 2011 Source: Experian Hitwise January 2011 February 2011
  23. 49. Should Appleseed use social media?

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