Corporate Counsel New Media Engagement Survey: Social media platforms & evolving technologies within the Legal Industry
Study Findings <ul><li>Most important factors in choosing counsel : </li></ul><ul><ul><li>Referrals from trusted sources </li></ul></ul><ul><ul><li>Credentialing activity (demonstrations of “thought leadership”) </li></ul></ul><ul><li>Significant new trends in the way that information is disseminated and shared by members of legal community </li></ul>
New Media Consumption, Familiarity & Use LinkedIn, blogs, and Wikipedia are most frequently used for professional networking. Facebook, Wikipedia, and YouTube are most frequently used for social networking.
Web, Email Lead Day-to-Day Ops Outlook: 2011 marketing is new media In terms of day-to-day business, “Outlook: 2011 Marketing,” a survey of B2B and B2C marketers from Multichannel Merchant, found, fundamentally, that new media have superseded the old. Marketing Media, B2B v. B2C February 2011, % of respondents Source: Multichannel Merchant
Usage of Social Media by Nonprofits and Politicians
Community-based Organizations The top 100 th of 1% of the wealthiest Americans, now make an average of $27 million per household, according to Mother Jones analysis. In contrast, the average income for the bottom 90% of the US population is $31,244 Top 10 Community-based Organizations by U.S. Market Share of Visits (%), Jan. & Feb. 2011 Source: Experian Hitwise January 2011 February 2011