This presentation was offered to the SME Cleveland organization on September 21st, 2009.

1. Social Media: Changing Paradigms for Your Business Michael C. DeAloia LNE Group ( www.lnegroup.com ) #SMEClev @TechCzar

2. What is Social Media? Should I give a hoot? Trends in Social Media. What are the “freaking” rules of Social Media? #SME-CLE @Techczar Seven Zen conditions of Social Media. Your Social Media Strategy.

3. So what is Social Media? #SMECLE @Techczar

6. #SME-CLE @Techczar “ Social Media is ‘word-of-mouth’ in the web environment.” - Tech Czar, sometime ago over a martini (www.techczar.blog.com) #SMECLE @Techczar

7. #SMECLE @Techczar “ 3 out of 4 American’s use Social Technology.” - Forrester, The Growth of the Social Technology Adoption 2008

8. “ 2/3 of the global internet population visits social networks.” - Nielsen, Global Faces: Networked Places, 2009 #SMECLE @Techczar

9. #SMECLE @Techczar Should I give a hoot?

10. “ Because visiting social sites is now the 4 th most popular online activity- Ahead of personal email.” - Nielson, Global Faces: Networked Places, 2009 #SMECLE @Techczar

12. #SMECLE @Techczar “ So…What are the trends?”

13. #SMECLE @Techczar Every minute- 13 hours of video is uploaded to YouTube .

14. It would take a person 412.3 years to view every video on YouTube . #SMECLE @Techczar

15. 100,000,000 The number of YouTube videos viewed per day. #SMECLE @Techczar

16. 13,000,000 The number of articles available on Wikipedia. #SMECLE @Techczar

17. 3,600,000,000 The number of photos archived on Flicker.com as of June 2009. #SMECLE @Techczar

18. 1382% The monthly growth rate of twitter users from January to February 2009. #SMECLE @Techczar

19. 3,000,000 The average # of “tweets” per day on Twitter. #SMECLE @Techczar

21. “ If Facebook were a Country, it would be the 8 th most populated in the world, ahead of Japan.” -Mark Zuckerberg #SMECLE @Techczar

23. Tech Czar Schwag is Fun!!!

24. Can I get a witness… Or will somebody please tell me the rules… #SME-CLE @Techczar

25. “ 93% of Social Media users believe a company should have a presence in Social Media.” -Cone, Business in Social Media Study, September 2008 #SMECLE @Techczar

26. “ Social Media is all about the Dialogue.” #SMECLE @Techczar

28. Listen! Tweetdeck Google Alerts SocialMention.com RSS #SMECLE @Techczar

29. Engage! Namechk Blog LinkedIn Twitter Facebook #SMECLE @Techczar

30. #SMECLE @Techczar

31. Measure! Audience Engagement Loyalty Influence

32. “ Houston…We have a problem.” #SMECLE @Techczar

33. Case Studies #SMECLE @Techczar

34. Bliss! #SMECLE @Techczar

35. Case Studies #SMECLE @Techczar

36. “ Social Media is not just another F***ing Marketing Channel” #SMECLE @Techczar

37. Social Media is ZEN! #SMECLE @Techczar

38. Collaboration Custom Service Thought Leadership Networking Customer Acquisition Loyalty Building Public Relations #SMECLE @Techczar

39. Build a collaborative team and define your Company’s Social Media Strategy (By the way…Hope is not a strategy!) #SMECLE @Techczar

40. No Campaigns! Think Conversations! #SMECLE @Techczar

41. The Four Pillars of Social Media #SMECLE @Techczar

42. Michael C. DeAloia “ Tech Czar” Email: [email_address] Phone: 216-781-9000 (O) 216.212.4067 (M) FaceBook: www.facebook.com/lnegroup www.facebook.com/techczar Blogs: www.techczar.blog.com www.coolhistoryofcleveland.blog.com Twitter: www.twitter.com/techczar SOCIAL MEDIA STRATEGY TEAM Kristina Kratzer Email: [email_address] 216-781-9000 ext 112 (O)