The CRM at Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM and Oracle CRM On Demand. This presentation discusses an overview of Oracle's Enterprise Reporting Architecture and highlights the Marketing Business Intelligence dashboards and reports.

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CRM at Oracle – Marketing Business Intelligence
Deepak Gupta Roger Rich Amir Motamedi
Vice President Senior Director Director
CRM Systems Marketing Systems Marketing BI

2. The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.

3. Oracle Corporation

4. Global CRM (GCM) Single Instance
• 1.8M Accounts • 72M Marketing Responses
• 20M Contacts • 24M Sales Activities
• 20M Prospects • 18M Marketplace Accounts

5. Oracle’s Global CRM Implementation
Optimizing Our Go-To-Market
Objective
• Global, consistent, streamlined,
Sales and scalable campaign to
opportunity to quote processes
Approach
Partners
Customer
Data • Go Native – 90% vanilla
• Go Fast – 1 year to rollout
• Consolidation/Centralization
• Start Clean, Stay Clean
• Standards based Integration
Marketing • Drive value with BI

6. Global CRM Single Instance Ecosystem
Implementation planned

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CRM at Oracle – Marketing Business Intelligence
Deepak Gupta Roger Rich Amir Motamedi
Vice President Senior Director Director
CRM Systems Marketing Systems Marketing BI

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Marketing Business Cycle

9. Marketing Business Cycle
Siebel MRM
Planning and Budgeting
Define Marketing Initiatives
Create Funds & Allocate Budget
Request & Approve Budget
Create Plans & Programs
Campaigns/Os/Ts
eMarketing Apps
Plan Marketing Execution
Landing Pad
Event Registration
Software Download
CRM Analytics (OBIA)
Closed Loop Reporting
Measure Marketing ROI Global
Track Budget to Actual Analyze Execute
Fact-based Planning CRM Siebel Marketing
List and Segmentation
Target Audience
Build/Load Segments
Launch Campaigns
Manage Email Marketing
Siebel Call Center OCH & Siebel Marketing
Opportunity Management Response Management
Opportunity Conversion Response Capture
Opportunity Progression Qualification
Assignment
Lead Creation

10. <Insert Picture Here>
CRM at Oracle – Marketing Business Intelligence
Deepak Gupta Roger Rich Amir Motamedi
Vice President Senior Director Director
CRM Systems Marketing Systems Marketing BI

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Marketing Business Intelligence

12. Analytics Complexity
Alliances Sales/Marketing Finance
• Partner Contribution • Pipeline Progression • Sales Forecasting
• Channel Visibility • Campaign • Most Likely Next
Effectiveness Purchase
Predictive
Effectiveness
Visibility
IT Developer BI Developer BI Analyst

13. Enterprise Reporting Architecture
Interactive Ad-hoc Detect & Mobile & Office
Analysis Alert Disconnected Integration Search Embedded
Dashboards
SINGLE DATA DEFINITION
CUSTOMER PRODUCT INDUSTRY GEOGRAPHY
GLOBAL CORPORATE WAREHOUSE
BI Server
EBS Global Siebel CRM Service Planning & External Data Sources
Single Instance Single Instance Single Instance Budgeting (e.g., D&B)

14. Executive Reports

15. Management (Program) Reports

16. Marketing Intelligence Reports

17. Data Quality Reports

18. Best Practices
• Understand Reporting Requirements
• Focus on Education & Training
• Global Data Warehouse
• Partner with IT