ProductCamp Boston - Rolling Slide Deck

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April 2011

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ProductCamp Boston - Rolling Slide Deck

  1. 1. April, 2011
  2. 2. Platinum Sponsors
  3. 3. Platinum SponsorsThank You
  4. 4. Connect  Follow us on @PCampBostonTwitter!  Offical Hashtag – include in tweets: #PCampBoston Out-tweet today’s other PCamps!
  5. 5. formerly
  6. 6. Product Management: A Framework For Growing Revenue & Market Share Solutions Marketing Design/Development/QA Solutions Marketing Product Management Assess Create a Plan Product Design & Develop Rollout & Launch Markets Strategy Releases Products Products Align Create Design & Validate Deliver Sales & Segment & Size Objectives with Target Customer the User Experience Marketing Materials Markets Vision Snapshot Define Create Functional / Deliver Training, Ideas Quantify Prioritize Business Technical Service & Support Revenue Potential Target Markets Requirements Requirements Materials Emerging Analyze Create Train Sales, Validate, Prioritize Develop Technologies Market Trends Product & Solution & Set Scope Product or Service Service, Support and Drivers Roadmap & Channel Requirements Market Drivers Assess Value Chain Identify Create Product Test & Assure Verify Competition Strategic Partners Release Plan Quality Infrastructure ReadinessCustomer Needs Map Core Align Approve & Validate Competencies to Execute Operational Communicate Commercial Market Segments Marketing Plan Initiatives the Plan Readiness Determine Release to Identify Most Viable Markets Marketing / Risks Production Approve & Communicate the Strategy Copyright 2001 – 2011 ZIGZAG Marketing, Inc. All rights reserved
  7. 7. Gold Sponsors Silver Sponsors
  8. 8. Gold Sponsors Silver SponsorsThank You
  9. 9. Our OwnLocation-  Connect with Based PCampers on Service private service  http://goo.gl/VHJYK
  10. 10. 280 GroupThe Product Marketing & Product Management Experts™ 10
  11. 11. 280 Group The Product Marketing & Product Management Experts™• Consulting & Contractors • Books:• Toolkits & PM Office™ – Phenomenal Product Manager (Product Manager’s, Roadmaps, – Expert Product Management Launches, Beta, Reviews) – Agile Excellence for Product Managers• Training: public & private – Product Manager’s Toolkit – PM Fast Track™ – Agile Excellence for Product • Free Resources: Managers – Templates and white papers • Certifications: – 2009 Product Management – Self-Study & In-Person Courses Survey Results – Agile Certified Product Manager™ – PM Job listing sites – Certified Product Manager™ – Product Management 2.0 – Certified Product Marketing Newsletter & Blog Manager™ – 280 LinkedIn Group 11
  12. 12. Repeat Sponsors – Thank You!
  13. 13. Award-WinningUser Experience Welcome ToDesign OHO InteractiveFor SaaS and Web Applications• Located in Harvard Square• Founded in 1998• Full Time Designers & Developerswww.oho.com
  14. 14. User Experience Design SaaS and Web Applications www.oho.comTODAY’S SESSIONFrom Usability to Love-abilityCreating Applications Users Love to UseJASON SMITH – OHO INTERACTIVE CHIEF CREATIVE OFFICER
  15. 15. Keep In Touch  Facebook Group:– Join PCamp ProductCampBoston Groups  Share pictures and videos  LinkedIn Group: ProductCamp Boston  Ask questions, get advice
  16. 16. More than 70,000 professionals from 6,000 companiesworldwide have advanced their professional development by attending a Pragmatic Marketing training seminar. Over 15,000 attendees are Pragmatic Marketing Certified.
  17. 17. ™Pragmatic Marketing Framework A market-driven model for managing and marketing technology products
  18. 18. Share & View PresentationsBrainshark Upload slides to www.Brainshark.com/ProductCampBostonSlideShare Email slides to ProductCampBoston@GMail.com Visit http://www.slideshare.net/group/ productcampboston2011
  19. 19. The MIT Masters Program inEngineering and Management• For mid-career technical professionals• Focus on product development, innovation, leadership and systems thinking• Full-time/part-time options Information Evening on April 12 in Burlington, MA Details/registration: http://sdm.mit.edu
  20. 20. WiFi  Connect to the "Cambridge" wireless network  Open an Internet browser  Youll be redirected to a logon page  When prompted, use the code: pc402
  21. 21. Product Development & Management Association (PDMA)PDMA is proud to be ProductCamp sponsor; it’s one way inwhich PDMA helps advance the product development andproduct management profession.Advance your career!Help advance your profession!Become active in the NE Chapter of PDMA: – Attend Chapter meetings and PDMA webcasts – Join the NE Chapter BoardContact Peter Flentov (617 678-2020 peter@flentov.com) orBill Westerman (whweterman@yahoo.com)
  22. 22. Do you know what your customers are doing?Apptegic enables you to easily instrument your applications, measure customers actual use of your solution, and respond with better products and service. apptegic.com @apptegic facebook.com/apptegic
  23. 23. Take off the blindfolds. can help Customer Support and Sales can help Product Managers, UXD, and engage customers with deeper insight.Engineering invest in features that customers use. apptegic.com @apptegic facebook.com/apptegic 23
  24. 24. www.ProductCampBoston.org
  25. 25. AIPMM• Association of International Product Marketing & Management – Product Management Profession Resource – National/Global – Complement local PCamps, Regional, International Prpd Mgmt Assoc. – Establish PM as a recognized, growing profession• Services – Job Fairs – Mentor Programs – Ambassador LinkedIn Group – PMEC – Educational Conferences – Professional Standards: PMF, ProdBOK – Certifications (CPM, CPMM, Agile CPM) – Tools: Group Networking, Recruiter, Job Search – Supply Chain Registry – Promote/Support Vendors – Academic Initiative – Undergrad/Graduate/Professional © AIPMM 1998 - 2011
  26. 26. AIPMM Product Management Framework X-Axis: Product Management Life Cycle (PMLC)Y-Axis: Project/Product ProgramMgmtKnowledge ProductAreas5 Major Knowledge Areas (KA) 4 unique to Prod. Mgmt: Business, Customer, Product, Market 1 overlap w/ Proj / Prog Mgmt: Organization (cross-functional matrix projects & programs) © AIPMM 1998 - 2011
  27. 27. Thanks to the Organizing Team! Jason Miceli  Gail Ferreira  Sandy Rogers President Marketing Marketing Gisela Bauerle  Christen Foy  Brooks Rutledge Marketing Founder Sponsors, T-shirts Deanna Briggs  William Toll  Tara Greco Marketing Marketing Food, sponsors Sarela Bliman-  Jeffrey Vocell  CTodd Lombardo Marketing Cohen Founder Speakers, food  Steve Wells  Steve Robins Coordination, Robert Cusumano Marketing registration Sessions, registration
  28. 28. Download This DeckBrainshark www.Brainshark.com/ProductCampBostonSlideShare http://www.slideshare.net/group/ productcampboston2011

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