The CRM@Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM, Oracle CRM On Demand and Oracle Mobile Sales Assistant. This presentation discusses how Oracle sales reps have a complete view of their customer information within Siebel CRM.
CRM@Oracle – Customer 360 <br />Deepak Gupta Eve Milrod Halwani Sirish Bindal<br />Vice President Senior Director Director<br />CRM Systems Sales Systems CRM Analytics<br />
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.<br />
Oracle Services</li></ul>Information Technology<br /><ul><li>Four major IT Functions </li></ul>Applications<br />Development <br />Traditional <br />On Demand<br />About Oracle<br /><ul><li>US$23.3 billion in revenue for fiscal year 2009
Global CRM Implementation<br />Optimizing Our Go-To-Market<br />Objective<br /><ul><li>Global, consistent, streamlined, and scalable campaign to opportunity to quote processes</li></ul>Approach<br /><ul><li>Go Native – Go Fast
Customer 360 in GCMWindow into Consolidated Information in “My” Territory <br />Installed Base <br />Customer<br />Insight<br />Account<br />Research<br />Target Prospects<br />
Customer Intelligence & ProspectingAll in One Place in GCM<br />Customer Insight <br />(CRM, ERP, Support)<br /> Whitespace<br />Solution<br />Landscape<br />Marketing<br />Intelligence<br /> Upsell<br />Self Service Sales Campaigns<br />
Value Proposition<br />Target Audience<br />Sales Reps and Sales Managers<br />Benefits<br />Consolidates information in one place in GCM<br />Present one-face to the Customer<br />Blends Oracle interactions and third party data<br />Secured by “My Territory” <br />How it Works<br />Embedded Analytics within GCM <br />Extensible platform to continue expanding information sources <br />