1. Two Techies Talk
Webcast Will Begin In a Few Minutes

2. Two Techies Talk
Adrienne Bartlett & Brian Niles

3. Turn Speakers On
Two Ways to Watch
Don’t Use Wireless
Access this Webcast

4. The 3 T’s
Focus on the Tools
Your Questions
Bonus: Behind the Scenes

5. No Silver Bullets

6. Tools. Talent.
Training.

7. The Front Door
Your Outreach
Conversations
Your Operations

8. The Front Door
Your Website

9. The Good
Home Page
Intuitive Experience
Process & Stories

10. The Bad
Outdated Information
Inconsistent Branding
Nothing to “do”

11. The Ugly
No Control/Access
Shiny Object Syndrome

12. One More Thing...
Optimized for Mobile

13. Resources
eduStyle.com

15. Resources
eduStyle.com
webpagesthatsuck.com

17. Your Outreach

18. Email
I’m not dead yet!

19. Email
Targeted. Personal. Useful.

20. Old Me!a is the
best way to promote
New Media.

21. SMS
Tread Carefully

22. SMS
Opt-in. Stand out.

23. Chat
Events & Customer Service

24. Chat Events
Making Connections
International Students
Low Cost. High ROI.

25. Live Chat
Good for Bad Websites
“Is this thing on?”
Annoying pop-up?

26. Chat Check-In

27. Conversations

28. Shared Stories
Shared Experiences
Making Connections
Give Up Control

29. Tools Are Fickle

30. Prioritize
Don’t Overthink
Participate
Have a plan

31. The Future?
buzz
wave
me

32. Web 3.0

33. Your Operations

34. Sales-Focus
Smart Phones/Laptop
Internet Access
Access to Data (cloud)

35. CRM
Data in One Place
Available Everywhere
Marketing More Human

36. Customer Relationship
Management (CRM) is
helping to make messages
much more
targeted and personalized.

37. 1:1

39. 1. Markets are conversations.
2. Markets consist of human beings, not
demographic sectors.
3. Conversations among human beings
sound human.

40. “If you haven’t already”
“applied”
“registered”
“visited”

41. Stop talking at me
like you don’t know who I
am!

42. Customer-Focused
Online Application?
Scheduled a Visit?
Called Your Office?

43. Talent.
Training.

44. Talent
Skill Set
Experience
Job Descriptions

45. Training
Sales & Financial Aid
Customer Service
Tools Being Used

46. Tools. Talent.
Training.

47. “Don’t chase the tools.
Chase the goals.”
~ Howard from BlueFuego

48. Chat Check-In

49. Next Webcast
August 13th
The Campus Visit:
Back to Basics

50. NACAC 2010
iThink & iDrink

51. Two Techies Talk
bartlett@targetx.com
niles@targetx.com

52. Behind the
Scenes!