X
          Generation
                                              Parents
                                     The Game...
X
          Generation
                                              Parents
                                     The Game...
X
          Generation
                                              Parents
                                     The Game...
X
          Generation
                                              Parents
                                     The Game...
X Saves the World - The Game Show




                         quot;Keep On Movinquot;
Monday, March 23, 2009
X Saves the World - The Game Show




                         quot;Keep On Movinquot;
Monday, March 23, 2009
X
          Generation
                                              Parents
                                     The Game...
Manage the Expectations
                    -Recap Boomers, Xers, and Millennials
                           (American Gen...
Recap Boomers, Xers, and
                  Millennials
            (American Generations)

Monday, March 23, 2009
“In America, each generation
        is a new people.”
                         Alec de Tocqueville, 1830



Monday, March...
4
                  Number of books by Howe and Strauss
               Generations, 13th Generation, The Fourth Turning
  ...
23.4
                         Average Number of Years of
                           American Generations
                 ...
14
                  American Generations (18 New World)

                                Howe and Strauss

Monday, March ...
4
                         Number of Generational Cycles and
                          Number of Generations Per Cycle
   ...
Revolutionary Cycle
                            Name + Birth Years
                            Awakening + 1701-1723
     ...
Civil War Cycle
                           Name + Birth Years
                         Transcendental + 1792-1821
        ...
Great Power Cycle
                          Name + Birth Years
                          Missionary + 1860-1882
          ...
Millennial Cycle
                              Name + Birth Years
                               Boomer + 1943-1960
      ...
4/2
                         4 Stage/2 Stroke Per Cycle

                                  Howe and Strauss

Monday, March...
Revolutionary Cycle
                  Name + Birth Years = Description
                    Awakening + 1701-1723 = Idealis...
Civil War Cycle
                  Name + Birth Years = Description
                   Transcendental + 1792-1821 = Idealis...
Great Power Cycle
                  Name + Birth Years = Description
                    Missionary + 1860-1882 = Idealist...
Millennial Cycle
             Name + Birth Years = Description
                  Boomer + 1943-1960 = Idealist
           ...
4 Stage / 2 Stroke
                                  Idealist birth Civic
                     Idealist
                  ...
Each Generation
                     Rebels against the elder-built world and
                        against the generati...
Each Generation
                 Is shaped by their surroundings and by the
                     generations with which th...
Millennial
      Largest, most wanted, most watched over, and
      most diverse generation in American history.

        ...
3.6
                         Average birthrate of Millennials
                                  (in millions)

           ...
$50k
         Parents willing to pay for an ovum from an
        attractive, high IQ, female at a top university

        ...
50%
              Increase in amount of stuff in weight in
             average American homes vs. 20 years ago

         ...
83%
              College freshmen who have never shared
                        a room with a sibling

                  ...
About Millennials
                         35% are non-white (and Latino).

                         1 in 5 have an immigr...
About Millennials
                         Remember “Baby on Board” signs?

          Celebrated by Hollywood: Three Men a...
About Millennials
                    Raised by attached parents.
               “Helicopter Parents” or “Blackhawks”
    ...
X
    “A generation that can sneakily trump boomer
       narcissism and millennial entitlement.”

          Jeff Gordiner...
About Generation X
                             Born 1961-1981.

          Sandwiched between Boomers and Millennials.

  ...
About Generation X
          Born and raised as independent latch-key kids.
             Sexual Revolution, Watergate, Vie...
About Generation X
                         The last generation to care about the
                             culture par...
X
          Generation
                                    Parents
                              The Game Show

          ...
Contestant #1
                   Dean Ison - Transylvania University




Monday, March 23, 2009
Contestant #2
                         Bob Nesmith - Centre College




Monday, March 23, 2009
Contestant #3
             Megan Adams - University of Louisville




Monday, March 23, 2009
X
          Generation
                               Parents
                         The Game Show


            Let’s P...
Rules
                Three Ten Point Questions Each for a
                   Total of Thirty Points Possible
            ...
Contestant #1 - Childhood




                         1969 - Children’s Television Workshop, Sesame Street
Monday, March ...
Contestant #2 - Childhood




                         1969-1974 Brady Bunch (Season Five Opening Theme)
Monday, March 23,...
Contestant #2 - Childhood




                         1969-1974 Brady Bunch (Season Five Opening Theme)
Monday, March 23,...
Contestant #3 - Childhood




       1973-1986 - ABC’s School House Rock (Lolly, Lolly, Lolly Get Your Adverbs Here)
Monda...
Contestant #3 - Childhood




       1973-1986 - ABC’s School House Rock (Lolly, Lolly, Lolly Get Your Adverbs Here)
Monda...
Contestant #2 - Youth




                              1981 - MTV Music Television
Monday, March 23, 2009
Contestant #3 - Youth




                           1984 - Lena’s 99 Red Ballons/99 Luftballons
Monday, March 23, 2009
Contestant #3 - Youth




                           1984 - Lena’s 99 Red Ballons/99 Luftballons
Monday, March 23, 2009
Contestant #1 - Youth




                             1984-1992 - NBC’s The Cosby Show
Monday, March 23, 2009
Contestant #1 - Youth




                             1984-1992 - NBC’s The Cosby Show
Monday, March 23, 2009
Contestant #3 - Rising Adulthood




                         1989 and 1994 - Wynona Rider Movies (2004 Mean Girls)
Monday...
Contestant #1 - Rising Adulthood




                         1991 - Nirvana, Nevermind, Smells Like Teen Spirit
Monday, M...
Contestant #1 - Rising Adulthood




                         1991 - Nirvana, Nevermind, Smells Like Teen Spirit
Monday, M...
Contestant #2 - Rising Adulthood




          1994 -2004 - Ross, Rachel, Monica, Chandler, Phoebe and Joey are FRIENDS
Mo...
Contestant #2 - Rising Adulthood




          1994 -2004 - Ross, Rachel, Monica, Chandler, Phoebe and Joey are FRIENDS
Mo...
Tie-Breaker




                         1971 - Willy Wonka & The Chocolate Factory
Monday, March 23, 2009
X
          Generation
                               Parents
                         The Game Show


               Let’...
Understanding the
                         Generation X Parent


Monday, March 23, 2009
Monday, March 23, 2009
X
    “A generation that can sneakily trump boomer
       narcissism and millennial entitlement.”

          Jeff Gordiner...
About Generation X
                     Playing to win by half expecting to lose.

         Accepting wide gaps between pe...
About Generation X
         Becoming cautious in family life and gradually
                  mellowing in personality.

  ...
About Generation X
         Becoming cautious in family life and gradually
                  mellowing in personality.

  ...
Generation X
                          Members include the founders of:
                                          Google
 ...
Generation X
          ...will be known as the “last” generation.
      The last; to produce and hold onto vinyl albums,
 ...
Stealth
       Generation X parents (vs. Boomer helicopter)
               And, Generation X behavior

                   ...
They will question the value
        of the “amenities” arms race and of attending college




Monday, March 23, 2009
The Generation X Duality:
                          “We’re equipped.
       We’re wary enough to feel a connection to the ...
Generation X Low Down
             Betrayed by social institutions in their youth.
                            Boomer envy...
Recommended Reading




Monday, March 23, 2009
Recommended Reading




Monday, March 23, 2009
Download Session PDF
   www.targetx.com>click “iThink Blog”>Presentation Slides




Monday, March 23, 2009
When It’s Time to Change - You’ve Got to Re-Arrange




                         Advice from the Brady Bunch, “Time to Cha...
When It’s Time to Change - You’ve Got to Re-Arrange




                         Advice from the Brady Bunch, “Time to Cha...
X
          Generation
                                              Parents
                                     The Game...
X
          Generation
                                              Parents
                                     The Game...
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KASCAC Gen X Parents

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KASCAC Gen X Parents

  1. X Generation Parents The Game Show Jeff Kallay, Experience Evangelist Monday, March 23, 2009
  2. X Generation Parents The Game Show Jeff Kallay, Experience Evangelist Monday, March 23, 2009
  3. X Generation Parents The Game Show Jeff Kallay, Experience Evangelist Monday, March 23, 2009
  4. X Generation Parents The Game Show Jeff Kallay, Experience Evangelist Monday, March 23, 2009
  5. X Saves the World - The Game Show quot;Keep On Movinquot; Monday, March 23, 2009
  6. X Saves the World - The Game Show quot;Keep On Movinquot; Monday, March 23, 2009
  7. X Generation Parents The Game Show Jeff Kallay, Experience Evangelist Monday, March 23, 2009
  8. Manage the Expectations -Recap Boomers, Xers, and Millennials (American Generations) -Play Generation X Pop Culture Multimedia Trivia Game Show -Understanding the Generation X Parent -Your Questions and Observations Monday, March 23, 2009
  9. Recap Boomers, Xers, and Millennials (American Generations) Monday, March 23, 2009
  10. “In America, each generation is a new people.” Alec de Tocqueville, 1830 Monday, March 23, 2009
  11. 4 Number of books by Howe and Strauss Generations, 13th Generation, The Fourth Turning and Millennials Rising LifeCourse Associates www.lifecourse.com Monday, March 23, 2009
  12. 23.4 Average Number of Years of American Generations Howe and Strauss Monday, March 23, 2009
  13. 14 American Generations (18 New World) Howe and Strauss Monday, March 23, 2009
  14. 4 Number of Generational Cycles and Number of Generations Per Cycle Howe and Strauss Monday, March 23, 2009
  15. Revolutionary Cycle Name + Birth Years Awakening + 1701-1723 Liberty + 1724-1741 Republican + 1742-1766 Compromise + 1767-1791 Monday, March 23, 2009
  16. Civil War Cycle Name + Birth Years Transcendental + 1792-1821 Gilded + 1822-1842 Progressive + 1843-1859 Monday, March 23, 2009
  17. Great Power Cycle Name + Birth Years Missionary + 1860-1882 Lost + 1883-1900 G.I. + 1901-1924 Silent + 1925-1942 Monday, March 23, 2009
  18. Millennial Cycle Name + Birth Years Boomer + 1943-1960 X + 1961-1981 Millennials + 1982-2000/01 15th (Homeland?) + 2000/01-20?? Monday, March 23, 2009
  19. 4/2 4 Stage/2 Stroke Per Cycle Howe and Strauss Monday, March 23, 2009
  20. Revolutionary Cycle Name + Birth Years = Description Awakening + 1701-1723 = Idealist Liberty + 1724-1741 = Reactive Republican + 1742-1766 = Civic Compromise + 1767-1791 = Adaptive Monday, March 23, 2009
  21. Civil War Cycle Name + Birth Years = Description Transcendental + 1792-1821 = Idealist Gilded + 1822-1842 = Reactive Progressive + 1843-1859 = Adaptive Monday, March 23, 2009
  22. Great Power Cycle Name + Birth Years = Description Missionary + 1860-1882 = Idealist Lost + 1883-1900 = Reactive G.I. + 1901-1924 = Civic Silent + 1925-1942 = Adaptive Monday, March 23, 2009
  23. Millennial Cycle Name + Birth Years = Description Boomer + 1943-1960 = Idealist X + 1961-1981 = Reactive Millennials + 1982-2000/01 = Civic 15th (Homeland?) + 2000/01-20?? = Adaptive Monday, March 23, 2009
  24. 4 Stage / 2 Stroke Idealist birth Civic Idealist Reactive birth Adaptive Reactive Civic birth Idealist Civic Adaptive birth Reactive Adaptive Repeat Monday, March 23, 2009
  25. Each Generation Rebels against the elder-built world and against the generation before it. (Millennial>X) Redirects society towards its own inclinations. Monday, March 23, 2009
  26. Each Generation Is shaped by their surroundings and by the generations with which they interact. While being born becomes history, and as they age they make history. Monday, March 23, 2009
  27. Millennial Largest, most wanted, most watched over, and most diverse generation in American history. Howe and Strauss “Millennials Rising” Monday, March 23, 2009
  28. 3.6 Average birthrate of Millennials (in millions) Howe and Strauss “Millennials Rising” Monday, March 23, 2009
  29. $50k Parents willing to pay for an ovum from an attractive, high IQ, female at a top university Howe and Strauss “Millennials Rising” Monday, March 23, 2009
  30. 50% Increase in amount of stuff in weight in average American homes vs. 20 years ago US News and World Report, 2005 Monday, March 23, 2009
  31. 83% College freshmen who have never shared a room with a sibling Chronicle of Higher Education, November 2007 Monday, March 23, 2009
  32. About Millennials 35% are non-white (and Latino). 1 in 5 have an immigrant parent, 1 in 10 have a non-citizen parent. Largest separation in wealth in American history. Monday, March 23, 2009
  33. About Millennials Remember “Baby on Board” signs? Celebrated by Hollywood: Three Men and Baby, Baby Boom, Mr. Mom, and Disney princesses. Bike helmets, car seats, nanny cams, and more. Monday, March 23, 2009
  34. About Millennials Raised by attached parents. “Helicopter Parents” or “Blackhawks” Parents are “Best Friends” and co-purchasing. Conservative. Or is the term Conventional? Monday, March 23, 2009
  35. X “A generation that can sneakily trump boomer narcissism and millennial entitlement.” Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking” Monday, March 23, 2009
  36. About Generation X Born 1961-1981. Sandwiched between Boomers and Millennials. Smaller Population = 46 million vs. 70+ million each for both Boomers and Millennials. Monday, March 23, 2009
  37. About Generation X Born and raised as independent latch-key kids. Sexual Revolution, Watergate, Vietnam, Gay Rights, High Divorce Rate, Recession and Woman’s Movement peppered their youth. Demonized by Hollywood: Rosemary’s Baby, The Exorcist, Taxi Driver, Pretty Baby, and The Omen. Monday, March 23, 2009
  38. About Generation X The last generation to care about the culture part of pop culture So let’s review some Generation X pop culture... Monday, March 23, 2009
  39. X Generation Parents The Game Show Let’s Meet Our Contestants! Monday, March 23, 2009
  40. Contestant #1 Dean Ison - Transylvania University Monday, March 23, 2009
  41. Contestant #2 Bob Nesmith - Centre College Monday, March 23, 2009
  42. Contestant #3 Megan Adams - University of Louisville Monday, March 23, 2009
  43. X Generation Parents The Game Show Let’s Play Generation X Multimedia Trivia! Monday, March 23, 2009
  44. Rules Three Ten Point Questions Each for a Total of Thirty Points Possible (One = Photo, Video and Audio) Audience, Fellow Contestant or Mobile Lifeline You Can Use Your Lifeline Once Judge’s Decision is Final Monday, March 23, 2009
  45. Contestant #1 - Childhood 1969 - Children’s Television Workshop, Sesame Street Monday, March 23, 2009
  46. Contestant #2 - Childhood 1969-1974 Brady Bunch (Season Five Opening Theme) Monday, March 23, 2009
  47. Contestant #2 - Childhood 1969-1974 Brady Bunch (Season Five Opening Theme) Monday, March 23, 2009
  48. Contestant #3 - Childhood 1973-1986 - ABC’s School House Rock (Lolly, Lolly, Lolly Get Your Adverbs Here) Monday, March 23, 2009
  49. Contestant #3 - Childhood 1973-1986 - ABC’s School House Rock (Lolly, Lolly, Lolly Get Your Adverbs Here) Monday, March 23, 2009
  50. Contestant #2 - Youth 1981 - MTV Music Television Monday, March 23, 2009
  51. Contestant #3 - Youth 1984 - Lena’s 99 Red Ballons/99 Luftballons Monday, March 23, 2009
  52. Contestant #3 - Youth 1984 - Lena’s 99 Red Ballons/99 Luftballons Monday, March 23, 2009
  53. Contestant #1 - Youth 1984-1992 - NBC’s The Cosby Show Monday, March 23, 2009
  54. Contestant #1 - Youth 1984-1992 - NBC’s The Cosby Show Monday, March 23, 2009
  55. Contestant #3 - Rising Adulthood 1989 and 1994 - Wynona Rider Movies (2004 Mean Girls) Monday, March 23, 2009
  56. Contestant #1 - Rising Adulthood 1991 - Nirvana, Nevermind, Smells Like Teen Spirit Monday, March 23, 2009
  57. Contestant #1 - Rising Adulthood 1991 - Nirvana, Nevermind, Smells Like Teen Spirit Monday, March 23, 2009
  58. Contestant #2 - Rising Adulthood 1994 -2004 - Ross, Rachel, Monica, Chandler, Phoebe and Joey are FRIENDS Monday, March 23, 2009
  59. Contestant #2 - Rising Adulthood 1994 -2004 - Ross, Rachel, Monica, Chandler, Phoebe and Joey are FRIENDS Monday, March 23, 2009
  60. Tie-Breaker 1971 - Willy Wonka & The Chocolate Factory Monday, March 23, 2009
  61. X Generation Parents The Game Show Let’s Give Away Prizes! Monday, March 23, 2009
  62. Understanding the Generation X Parent Monday, March 23, 2009
  63. Monday, March 23, 2009
  64. X “A generation that can sneakily trump boomer narcissism and millennial entitlement.” Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking” Monday, March 23, 2009
  65. About Generation X Playing to win by half expecting to lose. Accepting wide gaps between personal outcomes and sex roles. Proud of their ability to cut through the hype. Monday, March 23, 2009
  66. About Generation X Becoming cautious in family life and gradually mellowing in personality. Dedicated to starting and maintaining stable families, something their Silent generation parents did not. Monday, March 23, 2009
  67. About Generation X Becoming cautious in family life and gradually mellowing in personality. Dedicated to starting and maintaining stable families, something their Silent generation parents did not. Monday, March 23, 2009
  68. Generation X Members include the founders of: Google eBay Amazon Meet-up YouTube But, in spite of this “first” creativity... Monday, March 23, 2009
  69. Generation X ...will be known as the “last” generation. The last; to produce and hold onto vinyl albums, to remember TV dials that stopped at 13 channels, to express resistance to corporate servitude, to produce “old-fashioned” movie stars, and to care about the culture part of pop culture. Monday, March 23, 2009
  70. Stealth Generation X parents (vs. Boomer helicopter) And, Generation X behavior Howe and Strauss NACAC 2006 Pittsburgh and Jeff Gordiner, X Saves the World Monday, March 23, 2009
  71. They will question the value of the “amenities” arms race and of attending college Monday, March 23, 2009
  72. The Generation X Duality: “We’re equipped. We’re wary enough to feel a connection to the past; we’re young enough to be wired; we’re snotty enough to not settle for crap; we’re resourceful enough to endure our labors on the margins; we’re experienced enough to know that change begins on the margins. Beyond that, we’re all we got.” Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking” Monday, March 23, 2009
  73. Generation X Low Down Betrayed by social institutions in their youth. Boomer envy. A study of contrasts. Their second cohort millennials have vastly different social moments and history molding them. Pragmatic. To the point. Stealth in behavior. Monday, March 23, 2009
  74. Recommended Reading Monday, March 23, 2009
  75. Recommended Reading Monday, March 23, 2009
  76. Download Session PDF www.targetx.com>click “iThink Blog”>Presentation Slides Monday, March 23, 2009
  77. When It’s Time to Change - You’ve Got to Re-Arrange Advice from the Brady Bunch, “Time to Change” Monday, March 23, 2009
  78. When It’s Time to Change - You’ve Got to Re-Arrange Advice from the Brady Bunch, “Time to Change” Monday, March 23, 2009
  79. X Generation Parents The Game Show Jeff Kallay, Experience Evangelist Monday, March 23, 2009
  80. X Generation Parents The Game Show Jeff Kallay, Experience Evangelist Monday, March 23, 2009

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