AFT Maryland 05-2012 Bridging the Generation Gap


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Jeff Kallay's Bridging the Generation Gap (American Generations) AFT Maryland luncheon presentation in PDF format.

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AFT Maryland 05-2012 Bridging the Generation Gap

  1. 1. Bridging The Generation Text GapJeff Kallay, VP Consulting, a.k.a. “Apostle of Authenticity”
  2. 2. Manage the Expectations 15 American Generations 4 Cycles = 4 Stage/2 Stroke Generation X Millennials Who is next? Did you know? Discussion and Media Resources
  3. 3. Manage the Expectations 3 Students Parents Members
  4. 4. Disclaimers
  5. 5. Disclaimers
  6. 6. Disclaimers
  7. 7. “In America, each generation is a new people.” Alec de Tocqueville, 1830
  8. 8. 4 Number of books by Howe and StraussGenerations, 13th Generation, The Fourth Turning and Millennials Rising LifeCourse Associates
  9. 9. 4Number of Generations Colliding in the Workplace Silent, Boomers, Xers and Millennials LifeCourse Associates
  10. 10. 23.4Average Number of Years of American Generations Howe and Strauss
  11. 11. 15American Generations (19 New World) Howe and Strauss
  12. 12. 4Number of Generational Cycles and Number of Generations Per Cycle Howe and Strauss
  13. 13. Revolutionary Cycle Name + Birth Years Awakening + 1701-1723 Liberty + 1724-1741 Republican + 1742-1766 Compromise + 1767-1791
  14. 14. Civil War Cycle Name + Birth YearsTranscendental + 1792-1821 Gilded + 1822-1842 Progressive + 1843-1859
  15. 15. Great Power Cycle Name + Birth Years Missionary + 1860-1882 Lost + 1883-1900 G.I. + 1901-1924 Silent + 1925-1942
  16. 16. Millennial Cycle Name + Birth Years Boomer + 1943-1960 X + 1961-1981 Millennials + 1982-2000/0115th (Homeland or iGeneration) + 2000/01-20??
  17. 17. 76 Million Millennials(vs. 72 million Boomers and 42 million Xers) Howe and Strauss “Millennials Rising”
  18. 18. 4/24 Stage/2 Stroke Per Cycle Howe and Strauss
  19. 19. Revolutionary CycleName + Birth Years = Description Awakening + 1701-1723 = Idealist Liberty + 1724-1741 = Reactive Republican + 1742-1766 = Civic Compromise + 1767-1791 = Adaptive
  20. 20. Civil War CycleName + Birth Years = Description Transcendental + 1792-1821 = Idealist Gilded + 1822-1842 = Reactive Progressive + 1843-1859 = Adaptive
  21. 21. Great Power CycleName + Birth Years = Description Missionary + 1860-1882 = Idealist Lost + 1883-1900 = Reactive G.I. + 1901-1924 = Civic Silent + 1925-1942 = Adaptive
  22. 22. Millennial Cycle Name + Birth Years = Description Boomer + 1943-1960 = Idealist X + 1961-1981 = Reactive Millennials + 1982-2000/01 = Civic15th (Homeland or iGeneration) + 2000/01-20?? = Adaptive
  23. 23. 4 Stage / 2 StrokeIdealist Idealist birth CivicReactive Reactive birth Adaptive Civic Civic birth IdealistAdaptive Adaptive birth Reactive Repeat
  24. 24. Each Generation Rebels against the elder-built world and against the generation before it. (Think X>Boomer and Millennial>X)Redirects society towards its own inclinations.
  25. 25. Each Generation 1. Solves the problems facing the prior youth generation (Millennial>X)2. Corrects for the behavioral excess it perceives incurrent midlife generation (Millennial>Boomer) 3. Fills the social role being vacated by the departing elder generation (Millennials>G.I.)
  26. 26. Each GenerationIs shaped by their surroundings and by the generations with which they interact.While being born becomes history, and as they age they make history.
  27. 27. Types of History Social Moment - a brief period of time when people perceive historical events to radically alter their social environments.1. Secular Crisis - when society focuses on reordering the outer world of institutions and social behavior. 2. Spiritual Awakening - when society focuses on changing the inner world of values and personal behavior.
  28. 28. Repeating in America 1. Idealist - encounters a spiritual awakening in rising adulthood and a secular crisis entering elderhood.2. Reactive - encounters a spiritual awakening entering youth, and a secular crisis entering midlife.3. Civic - encounters a secular crisis entering rising adulthood, and a spiritual awakening entering elderhood. 4. Adaptive - encounters a secular crisis entering youth, and a spiritual awakening entering midlife.
  29. 29. “A generation that can sneakily trump boomer X narcissism and millennial entitlement.” Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
  30. 30. About Generation X Born and raised as independent latch-key kids. Sexual Revolution, Watergate, Vietnam, Gay Rights, High Divorce Rate, Recession and Woman’s Movement peppered their youth.Demonized by Hollywood: Rosemary’s Baby, TheExorcist, Taxi Driver, Pretty Baby and The Omen.
  31. 31. About Generation X Playing to win by half expecting to lose.Accepting wide gaps between personal outcomes and sex roles. Proud of their ability to cut through the hype.
  32. 32. About Generation XBecoming cautious in family life and gradually mellowing in personality. Dedicated to starting and maintaining stable families, something their Silent generation parents did not.
  33. 33. MommyMany Generation X women are chosing not to return to work after they have children. ABC News Special Report “The Mommy Wars”
  34. 34. MillennialLargest, most wanted, most watched over andmost diverse generation in American history. Howe and Strauss “Millennials Rising”
  35. 35. The Three “Kaitlins”Kaitlin Caitlin Kate Lynn
  36. 36. 3.6Average birthrate of Millennials (in millions) Howe and Strauss “Millennials Rising”
  37. 37. $50k Parents willing to pay for an ovum from anattractive, high IQ, female at a top university Howe and Strauss “Millennials Rising”
  38. 38. 50% Increase in amount of stuff in weight inaverage American homes vs. 20 years ago US News and World Report, 2008
  39. 39. 87%College freshmen who have never shared a room with a sibling Chronicle of Higher Education, November 2010
  40. 40. About Millennials 35% are non-white (and Latino). 1 in 5 have an immigrant parent, 1 in 10 have a non-citizen parent.Largest separation in wealth in American history.
  41. 41. About Millennials Celebrated, cherished and protected.Celebrated by Hollywood: Three Men and Baby, Baby Boom, Mr. Mom and Disney princesses.Bike helmets, car seats, nanny cams and more.
  42. 42. About Millennials Raised by attached parents. “Helicopter Parents” or “Blackhawks” transitioning to “Stealth.”Parents are “Best Friends” and co-purchasing. Conservative. Or Conventional?
  43. 43. Co-Purchasing
  44. 44. About Millennials Team Oriented. Task Oriented. Civic Oriented. (not in march on D.C. way)Want to achieve high standards set for them.Feel that they have already “paid their dues.”
  45. 45. Reaching Millennials Eliminate Ambiguity. Think of Time as 24/7 Resource. Combine Work with Play. Make it Worthwhile. Handle with Care. Play to Their Strengths. Group Think.
  46. 46. New Form of Christian Civic Engagement Three primary shifts are occuring: 1. From partisan to independent 2. From a narrow agenda to a broader one 3. From divisive rhetoric to civil dialogueNot “divide and conquer" but to "partner and achieve." USA Today May 7 2012
  47. 47. X vs. Millennial
  48. 48. X vs. Millennial
  49. 49. X vs. Millennial
  50. 50. X vs. Millennial
  51. 51. X and MillennialYou are no longer in control of message or media. They are in control. They want authenticity and simplicity. Stories render authenticity.
  52. 52. X and MillennialTo connect with these generations you cannot talk at, you must talk with. You must give them the tools to createtheir own stories, memories and experiences.
  53. 53. 5000Marketing messages your members are assaulted by each day Adweek November 2006
  54. 54. “Our generation isn’t about sex, drugs or violence. It’s about technology, discovery and coming together as a nation.” Mikah Griffin, 17, 1999
  55. 55. Who is Next?15thHomeland or iGeneration 2000/2001-?
  56. 56. Click here or image above to watch video
  57. 57. Media and Resources Did You Know? Video Web 3.0 Video Pew Internet Research
  58. 58. Mommy Tell My Professor He’s Not Nice Generation Serves Notice; Its a Moving Target res=9D0CE7D9123FF931A15752C0A9609C8B63 facebook grows up
  59. 59. YouthQuake (Millennial Values in Work) chan=magazine+channel_top+stories Scenes From A Culture Clash Get The Best Out Of Millennials
  60. 60. The Millennials are Coming Employee Evolution - Millennials at Work TargetX iThink Blog
  61. 61. Your Bookshelf
  62. 62. ?So what does it all mean toyou and the AFT Maryland?
  63. 63. Bridging The Generation Gap TextJeff Kallay, VP Consulting, a.k.a.“Apostle of Authenticity”